Pizza Base
FailProducts sell for $5.91 on average, outside the sweet spot, so Pizza Base is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £69K/yr96K searches / yr
- 90-day growth
- +23.4%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 32 sellers
Flapen Score
Pizza Base against its category
The dotted line is the Grocery average. Past it, Pizza Base is stronger. Inside it, weaker.
Market
The Pizza Base market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Base 96K times last year and spent an estimated £69K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +23.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £69Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- pizza base62K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £1.04 to £29.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.91 that is £7K to £9K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £1.04–£29.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Condiments & Sauces. It carries 408 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #366in Condiments & Sauces
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 408per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pizza Base products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Loyd Grossman Flame Baked 2 Pizza Bases 220g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 4y ago

Morrisons Pizza Dough 400g
- Price
- £1.34
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 8y ago

The Northern Dough Co Original Pizza Dough 440g (Frozen)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 7y ago

Morrisons Grated Mozzarella & Cheddar Mix 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 4y ago

Morrisons Tomato and Herb Pizza Topper 265g
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 7y ago
Trending
90-day click momentum
Morrisons Savers 10 Cheese & Tomato Pizza
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Morrisons Italian Mozzarella 125g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 1,686
- Age
- 10y ago

Loyd Grossman Flame Baked 2 Pizza Bases 220g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 4y ago
Newest
by launch date
Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Morrisons Savers 10 Cheese & Tomato Pizza
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.52
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 2y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Morrisons36%
- Loyd33%
- The Northern Dough Co9%
- Woody Oven8%
- Mutti7%
- Loyd Grossman4%
- Open — no brand owns it (1 brand, 3%)
Demand
Pizza Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pizza Base search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza base62K/yr
- pizza bases ready made16K/yr
- pizza bases15K/yr
- sourdough pizza base3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Base
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was absolutely rubbish it never tasted like pizza
I cant say how they taste
It's horrendous I actually dread eating it because I know how bad things will get
Cheap
Utterly crap, dont buy
Arrived defrosted
It was part frozen
Only flaw is to unwrap them to thaw
They are almost impossible to work with
Impossible to work with
It was impossible to work with as it stuck to my hands
the balls are really small considering it's £30 for a pack of 12
makes quite small pizzas
Love
Great taste
the taste is restaurant worthy
I love this sauce
This food product offers good quality with a pleasant taste and satisfying texture
Excellent quality
No complaints whatsoever
Easy to use
So simple to make
Really easy to work with and good sized
Worth it
also good value for money
Great price
Best pizza dough ever
cook in a super hot oven
Great for me making my pizza
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Base questions
Answered from the same tracked data.









