pizza base
Skip itPricing outside the sweet spot ($5.91 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great407.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Price range
Good£1.04–£29.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£69K£69K/yr · 96K searches
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pizza base is a £69K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pizza base market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £118K–£148K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 14%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Morrisons36%
- Loyd33%
- The Northern Dough Co9%
- Woody Oven8%
- Mutti7%
- Loyd Grossman4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top pizza base search terms
- pizza base62K/yr
- pizza bases ready made16K/yr
- pizza bases15K/yr
- sourdough pizza base3K/yr
Top pizza base products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loyd Grossman Flame Baked 2 Pizza Bases 220g
Loyd£1.974.5★173 rev
Morrisons Pizza Dough 400g
Morrisons£1.344.3★543 rev
The Northern Dough Co Original Pizza Dough 440g (Frozen)
The Northern Dough Co£2.504.6★530 rev
Morrisons Grated Mozzarella & Cheddar Mix 240g
Morrisons£2.884.6★1,142 rev
Morrisons Tomato and Herb Pizza Topper 265g
Morrisons£2.944.6★488 rev
Newest
by launch date
Pizza Express Classic Pizza Sauce 400g
Pizza Express£2.058 rev
Morrisons Savers 10 Cheese & Tomato Pizza
Morrisons£1.18207 rev
Mutti Classic Pizza Sauce 400G
Mutti£2.2630 rev
Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
Woody Oven£29.52156 rev
Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
Woody Oven£29.49119 rev
Trending
90-day click momentum
What buyers say about pizza base
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“This food product offers good quality with a pleasant taste and satisfying texture”
“Easy to use”
“Worth it”
“Best pizza dough ever”
“very handy for using in my pizza oven”
“We've been buying for years”
“Worth the 'Dough' Very good pizza dough”
“At least you can give it a bit of spicy flavour”
“Clear instructions, easy to use”
What buyers complain about
“It was absolutely rubbish it never tasted like pizza”
“Cheap”
“Arrived defrosted”
“They are almost impossible to work with”
“the balls are really small considering it's £30 for a pack of 12”
“Bit chewy”
“You need to prep because they need proving and defrosting”
“Very expensive for what it is”
“The only point to note is that it doesn't take leoparding/colour very well on top”
“was really wet”
Top return reasons
Common questions
- Is pizza base profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the pizza base niche?
- 7 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pizza base?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- When does demand for pizza base peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the pizza base niche?
- Listings span £1.04–£29.52; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.