Pizza Base
FailProducts sell for $5.91 on average, outside the sweet spot, so Pizza Base is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £69K/yr96K searches / yr
- 90-day growth
- +23.4%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 32 sellers
Flapen Score
Pizza Base against its category
The dotted line is the Grocery average. Past it, Pizza Base is stronger. Inside it, weaker.
Market
The Pizza Base market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Base 96K times last year and spent an estimated £69K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +23.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £69Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- pizza base62K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £1.04 to £29.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.91 that is £7K to £9K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £1.04–£29.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Condiments & Sauces. It carries 408 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #366in Condiments & Sauces
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 408per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pizza Base products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Loyd Grossman Flame Baked 2 Pizza Bases 220g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 4y ago

Morrisons Pizza Dough 400g
- Price
- £1.34
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 8y ago

The Northern Dough Co Original Pizza Dough 440g (Frozen)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 7y ago

Morrisons Grated Mozzarella & Cheddar Mix 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 4y ago

Morrisons Tomato and Herb Pizza Topper 265g
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 7y ago
Trending
estimated 90-day click momentum
Morrisons Savers 10 Cheese & Tomato Pizza
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Morrisons Italian Mozzarella 125g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 1,686
- Age
- 10y ago

Loyd Grossman Flame Baked 2 Pizza Bases 220g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 4y ago
Newest
by launch date
Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Morrisons Savers 10 Cheese & Tomato Pizza
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.52
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 2y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
32
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Morrisons36%
- Loyd33%
- The Northern Dough Co9%
- Woody Oven8%
- Mutti7%
- Loyd Grossman4%
- Open — no brand owns it (1 brand, 3%)
Demand
Pizza Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pizza Base search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza base62K/yr
- pizza bases ready made16K/yr
- pizza bases15K/yr
- sourdough pizza base3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Base
We read the reviews and the return reasons for every product selling here.
“It was absolutely rubbish it never tasted like pizza”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Base questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









