Skip to content

Pizza Base

Fail

Products sell for $5.91 on average, outside the sweet spot, so Pizza Base is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£69K/yr96K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 32 sellers

Flapen Score

Pizza Base against its category

The dotted line is the Grocery average. Past it, Pizza Base is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Base 96K times last year and spent an estimated £69K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
12.2%
Market size, estimated
£69Ka year
Peak month
May1.7× the quietest month
Top search term
pizza base62K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £1.04 to £29.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.91 that is £7K to £9K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£1.04–£29.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Condiments & Sauces. It carries 408 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#366in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pizza Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

32

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Morrisons36%
  • Loyd33%
  • The Northern Dough Co9%
  • Woody Oven8%
  • Mutti7%
  • Loyd Grossman4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pizza Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pizza Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza base62K/yr
  • pizza bases ready made16K/yr
  • pizza bases15K/yr
  • sourdough pizza base3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Base

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.36

It was absolutely rubbish it never tasted like pizza

I cant say how they taste

It's horrendous I actually dread eating it because I know how bad things will get

Quality-Overall13%−0.07

Cheap

Utterly crap, dont buy

Storage Temperature11%−0.07

Arrived defrosted

It was part frozen

Only flaw is to unwrap them to thaw

Ease Of Use8%−0.05

They are almost impossible to work with

Impossible to work with

It was impossible to work with as it stuck to my hands

Size-Overall6%−0.04

the balls are really small considering it's £30 for a pack of 12

makes quite small pizzas

Love

Taste-Overall21%+0.36

Great taste

the taste is restaurant worthy

I love this sauce

Quality-Overall20%−0.07

This food product offers good quality with a pleasant taste and satisfying texture

Excellent quality

No complaints whatsoever

Ease Of Use11%−0.05

Easy to use

So simple to make

Really easy to work with and good sized

Value For Money11%+1.28

Worth it

also good value for money

Great price

Baking10%+1.49

Best pizza dough ever

cook in a super hot oven

Great for me making my pizza

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof80%▁▁▁█▁▁
Defective Material/Parts20%▁▁█▁▁▁

FAQ

Common Pizza Base questions

Answered from the same tracked data.