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Pizza Base

Fail

Products sell for $5.91 on average, outside the sweet spot, so Pizza Base is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£69K/yr96K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 32 sellers

Flapen Score

Pizza Base against its category

The dotted line is the Grocery average. Past it, Pizza Base is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Base 96K times last year and spent an estimated £69K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
12.2%
Market size, estimated
£69Ka year
Peak month
May1.7× the quietest month
Top search term
pizza base62K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £1.04 to £29.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.91 that is £7K to £9K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£1.04–£29.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Condiments & Sauces. It carries 408 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#366in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pizza Base products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

32

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

3%

  • Morrisons36%
  • Loyd33%
  • The Northern Dough Co9%
  • Woody Oven8%
  • Mutti7%
  • Loyd Grossman4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pizza Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pizza Base search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pizza base62K/yr
  • pizza bases ready made16K/yr
  • pizza bases15K/yr
  • sourdough pizza base3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Base

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It was absolutely rubbish it never tasted like pizza”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pizza Base questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data