Pizza
MaybeBuyers convert on 19.8% of searches. But prices span $1.18–$8.36, mostly outside the sweet spot, so Pizza is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £1.1M/yr1.7M searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 27%top-5 click share · 11 brands · 39 sellers
Flapen Score
Pizza against its category
The dotted line is the Grocery average. Past it, Pizza is stronger. Inside it, weaker.
Market
The Pizza market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza 1.7M times last year and spent an estimated £1.1M. The top 5 brands take 87% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 19.8% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 19.8%
- Market size, estimated
- £1.1Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- pizza1.5M searches a year
02 · Price
A sale here is worth £3.29.
Listings sell for £3.29 on average, from £1.18 to £8.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £3.29 that is £13K to £16K a year per listing.
- Average price
- £3.29under the $15 to $100 sweet spot
- Price range
- £1.18–£8.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 339 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 2%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 339per listing
- Listings tracked
- 61
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pizza products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Stonebaked Double Pepperoni Pizza 330g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 1y ago

Chicago Town Tiger Crust Double Pepperoni Pizza 320g (Frozen)
- Price
- £2.43
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 2y ago

Morrisons Thin Cheese Pizza (Frozen) 314 g (Pack of 1)
- Price
- £1.23
- Rating
- 4.3/5
- Reviews
- 1,242
- Age
- 5y ago

Morrisons Stonebaked BBQ Chicken Pizza 355g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 1y ago

Morrisons Thin Pepperoni Pizza 314g (Frozen)
- Price
- £1.24
- Rating
- 4.4/5
- Reviews
- 2,256
- Age
- 5y ago
Trending
estimated 90-day click momentum
Iceland BBQ Chicken and Bacon Cheese Filled Crust Pizza 460g (Frozen)
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 3y ago

Morrisons The Best Double Pepperoni & Hot Honey Pizza 453g
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 10mo ago

Smooffly Pizza Apron - Unisex Adjustable Bib Apron for Home Restaurant Coffee Shop Garden
- Price
- £8.36
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 2y ago

Goodfellas 325g Thin Crust Cheese (Frozen)
- Price
- £1.93
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago

Chicago Town Tiger Crust Double Pepperoni Pizza 320g (Frozen)
- Price
- £2.43
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 2y ago
Newest
by launch date
Morrisons The Best Double Pepperoni & Hot Honey Pizza 453g
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 10mo ago

Morrisons Stonebaked Meat Feast Pizza 340g
- Price
- £1.88
- Rating
- 4.3/5
- Reviews
- 243
- Age
- 1y ago

Morrisons Savers 10 Cheese & Tomato Pizza
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago

Morrisons Stonebaked BBQ Chicken Pizza 355g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 1y ago

Morrisons Stonebaked Four Cheese Pizza 330g
- Price
- £1.87
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
39
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 68%
Open market
9%
- Morrisons51%
- Chicago Town12%
- Iceland11%
- Crosta & Mollica7%
- Dr. Oetker5%
- Smooffly4%
- Open — no brand owns it (5 brands, 9%)
Demand
Pizza search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pizza search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza1.5M/yr
- frozen pizza62K/yr
- pizzas33K/yr
- fresh pizza18K/yr
- morrisons pizza12K/yr
- pizza frozen8K/yr
- pizza fresh6K/yr
- puzza4K/yr
- pizza morrisons9K/yr
- pozza3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza
We read the reviews and the return reasons for every product selling here.
“very bland”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









