pitta bread
Skip itPrices mostly outside the sweet spot ($0.59–$1.70) — this niche doesn't clear our bar today.
Conversion
Incredible40.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good661.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 181K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£0.91avg listing price — sweet spot $15–$100
Price range
Bad£0.59–£1.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pitta bread is a £66K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pitta bread market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 40.3%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
33
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Morrisons51%
- Warburtons19%
- by Amazon18%
- Deli Kitchen5%
- Dina Foods5%
- Iceland2%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +7.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top pitta bread search terms
- pitta bread108K/yr
- pitta37K/yr
- pita bread16K/yr
- pita12K/yr
- pittas5K/yr
- wholemeal pitta3K/yr
Top pitta bread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Stonebaked White Pittas Pack of 6
Morrisons£0.684.5★1,689 rev
Morrisons Stonebaked Wholemeal Pittas 6 pack
Morrisons£0.654.4★1,711 rev
Warburtons White Pittas 256g
Warburtons£1.194.6★218 rev
by Amazon 6 Wholemeal Pittas 360g
by Amazon£0.594.5★591 rev
Warburtons Wholemeal Pittas 256g
Warburtons£1.194.4★222 rev
Newest
by launch date
Trending
90-day click momentum
What buyers say about pitta bread
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice and good price”
“The product itself is fine”
“Nice bread”
“Fresh and bready”
Common questions
- Is pitta bread profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 9 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the pitta bread niche?
- 6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- When does demand for pitta bread peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the pitta bread niche?
- Listings span £0.59–£1.70; the average listing price is £0.91 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.