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Pitta Bread

Fail

Prices span $0.59–$1.70, mostly outside the sweet spot, so Pitta Bread is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£66K/yr181K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 33 sellers

Flapen Score

Pitta Bread against its category

The dotted line is the Grocery average. Past it, Pitta Bread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pitta Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pitta Bread 181K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

40.3% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
40.3%
Market size, estimated
£66Ka year
Peak month
November2.1× the quietest month
Top search term
pitta bread108K searches a year

02 · Price

A sale here is worth £0.91.

Listings sell for £0.91 on average, from £0.59 to £1.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £0.91 that is £7K to £9K a year per listing.

Average price
£0.91under the $15 to $100 sweet spot
Price range
£0.59–£1.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bakery. It carries 662 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Bakery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

33

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Morrisons51%
  • Warburtons19%
  • by Amazon18%
  • Deli Kitchen5%
  • Dina Foods5%
  • Iceland2%

Demand

Pitta Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Pitta Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pitta bread108K/yr
  • pitta37K/yr
  • pita bread16K/yr
  • pita12K/yr
  • pittas5K/yr
  • wholemeal pitta3K/yr

Reviews and returns

What reviews say buyers love and hate about Pitta Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money25%

Really nice and good price

Quality-Overall25%

The product itself is fine

Baking25%0.00

Nice bread

Freshness25%

Fresh and bready

FAQ

Common Pitta Bread questions

Answered from the same tracked data.