Skip to content

Pitta Bread

Fail

Prices span $0.59–$1.70, mostly outside the sweet spot, so Pitta Bread is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£66K/yr181K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 33 sellers

Flapen Score

Pitta Bread against its category

The dotted line is the Grocery average. Past it, Pitta Bread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pitta Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pitta Bread 181K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 40.3% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 40.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
40.3%
Market size, estimated
£66Ka year
Peak month
November2.1× the quietest month
Top search term
pitta bread108K searches a year

02 · Price

A sale here is worth £0.91.

Listings sell for £0.91 on average, from £0.59 to £1.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £0.91 that is £7K to £9K a year per listing.

Average price
£0.91under the $15 to $100 sweet spot
Price range
£0.59–£1.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bakery. It carries 662 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Bakery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

33

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Morrisons51%
  • Warburtons19%
  • by Amazon18%
  • Deli Kitchen5%
  • Dina Foods5%
  • Iceland2%

Demand

Pitta Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Pitta Bread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pitta bread108K/yr
  • pitta37K/yr
  • pita bread16K/yr
  • pita12K/yr
  • pittas5K/yr
  • wholemeal pitta3K/yr

Reviews and returns

What reviews say buyers love and hate about Pitta Bread

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Really nice and good price”
A buyer, on “Value For Money”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Pitta Bread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data