Pitta Bread
FailPrices span $0.59–$1.70, mostly outside the sweet spot, so Pitta Bread is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £66K/yr181K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 33 sellers
Flapen Score
Pitta Bread against its category
The dotted line is the Grocery average. Past it, Pitta Bread is stronger. Inside it, weaker.
Market
The Pitta Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pitta Bread 181K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
40.3% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 40.3%
- Market size, estimated
- £66Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- pitta bread108K searches a year
02 · Price
A sale here is worth £0.91.
Listings sell for £0.91 on average, from £0.59 to £1.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £0.91 that is £7K to £9K a year per listing.
- Average price
- £0.91under the $15 to $100 sweet spot
- Price range
- £0.59–£1.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bakery. It carries 662 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Bakery
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Pitta Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Stonebaked White Pittas Pack of 6
- Price
- £0.68
- Rating
- 4.5/5
- Reviews
- 1,689
- Age
- 8y ago

Morrisons Stonebaked Wholemeal Pittas 6 pack
- Price
- £0.65
- Rating
- 4.4/5
- Reviews
- 1,711
- Age
- 8y ago

Warburtons White Pittas 256g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 3y ago

by Amazon 6 Wholemeal Pittas 360g
- Price
- £0.59
- Rating
- 4.5/5
- Reviews
- 591
- Age
- 5y ago

Warburtons Wholemeal Pittas 256g
- Price
- £1.19
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago
Trending
90-day click momentum
Iceland 6 White Pitta Breads 360g
- Price
- £0.82
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 3y ago

Warburtons White Pittas 256g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 3y ago

Warburtons Wholemeal Pittas 256g
- Price
- £1.19
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago

Dina White Pitta Bread 6 Pack
- Price
- £0.72
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

Deli Kitchen 4 Greek Style Flatbreads
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 6y ago
Newest
by launch date
Dina White Pitta Bread 6 Pack
- Price
- £0.72
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

Iceland 6 White Pitta Breads 360g
- Price
- £0.82
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 3y ago

Warburtons White Pittas 256g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 3y ago

Warburtons Wholemeal Pittas 256g
- Price
- £1.19
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago

by Amazon 6 Wholemeal Pittas 360g
- Price
- £0.59
- Rating
- 4.5/5
- Reviews
- 591
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
33
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Morrisons51%
- Warburtons19%
- by Amazon18%
- Deli Kitchen5%
- Dina Foods5%
- Iceland2%
Demand
Pitta Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Pitta Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pitta bread108K/yr
- pitta37K/yr
- pita bread16K/yr
- pita12K/yr
- pittas5K/yr
- wholemeal pitta3K/yr
Reviews and returns
What reviews say buyers love and hate about Pitta Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Really nice and good price
The product itself is fine
Nice bread
Fresh and bready
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pitta Bread questions
Answered from the same tracked data.









