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Pistachio Kernels

Fail

Shoppers spend only $47K a year here, so Pistachio Kernels is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£47K/yr37K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
71%top-5 click share · 10 brands · 43 sellers

Flapen Score

Pistachio Kernels against its category

The dotted line is the Grocery average. Past it, Pistachio Kernels is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pistachio Kernels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pistachio Kernels 37K times last year and spent an estimated £47K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
8.5%
Market size, estimated
£47Ka year
Peak month
November1.6× the quietest month
Top search term
salted pistachio nuts7K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £2.53 to £34.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.04 that is £2K to £4K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£2.53–£34.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Dried Fruits, Nuts & Vegetables. It carries 635 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#256in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pistachio Kernels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

43

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • by Amazon60%
  • zeina LOVE OUR FOOD10%
  • KIRKLAND7%
  • Nature's Balance5%
  • Grape Tree5%
  • Generic3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pistachio Kernels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pistachio Kernels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salted pistachio nuts7K/yr
  • unsalted pistachios8K/yr
  • pistachio kernels8K/yr
  • pistachio nuts 1kg6K/yr
  • salted pistachios4K/yr
  • pistachio nuts shelled2K/yr
  • pistachios 1kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Pistachio Kernels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content18%−0.14

TOO SALTY

Lacking in salt

Way too salty

Quality-Overall14%+0.08

cheaper for double the amount and better quality

Expensive for the quality you get

Poor Quality

Taste-Overall13%+2.46

No Taste

Just a wee bit bland for me

Not tasty

Value For Money13%

Little expensive

so wasted £13.94

not good value for money

Size-Overall7%−0.02

only fit for the garbage

Really big pistachio nuts

9pound and the size looks very small and not satisfactory and thinking it was big i bought two

Love

Taste-Overall30%+2.46

Delicious nuts

Excellent and tasty snack

Amazing taste

Quality-Overall21%+0.08

Quality nuts

Very good quality nuts

Excellent product

Value For Money11%

Good value for money

Best price

definitely worth the price

Freshness10%+1.05

very fresh

Fresh and healthy snack option

Fresh produce

Salt Content4%−0.14

However, based on the price these are good and well salted

just the right amount of salt

Nice and saltey

FAQ

Common Pistachio Kernels questions

Answered from the same tracked data.