pistachio butter
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.47avg listing price — sweet spot $15–$100
Price range
Great£7.18–£39.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,082.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, pistachio butter is a £60K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pistachio butter market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 91%
- Out of stock
- 5.6%
- Avg brand age
- 37 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
11
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Nutural World55%
- Nutural World Ltd.9%
- zeina LOVE OUR FOOD8%
- AMZ BETTER8%
- Bulk6%
- Real Taste4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -16.1% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top pistachio butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutural World - Smooth Pistachio Butter (170g) / 100% Pure Single Ingredient - Great Taste Award Winner
Nutural World£8.944.3★1,136 rev
Nutural World - Smooth Pistachio Nut Butter (1kg) ***Reusable Glass Jar*** Great Taste Award Winner - 100% Pure - Single Ingredient
Nutural World Ltd.£38.654.9★21 rev
Zeina 100% Pistachio Nut Butter (1Kg) - Vegan and Kosher Approved Pistachio Butter for Snacks Cooking and Baking - NO Palm Oil Peanut Sesame and Gluten Free
zeina LOVE OUR FOOD£39.964.4★426 rev
Bulk Natural Roasted Pistachio Butter Tub Smooth 500 g
Bulk£17.164.0★252 rev
Nutural World - Crunchy Pistachio butter (170g) / 100% pure single ingredient - Great Taste Award winner
Nutural World£9.604.3★356 rev
Newest
by launch date
Pistachio Cream Spread - 600g | Creamy & Spreadable Versatile Paste | Authentic Italian Pistachio-Spread with 45% Pistachios Gluten-Free Palm Oil-Free
Generic£11.8031 rev
Nutural World - Smooth Pistachio Nut Butter (1kg) ***Reusable Glass Jar*** Great Taste Award Winner - 100% Pure - Single Ingredient
Nutural World Ltd.£38.6521 rev
Real Taste 100% Pure Pistachio Cream 250g Single Ingredient Pistachio Spread Vegan Kosher No Palm Oil Natural Nut Butter Alternative Ideal for Spreading Baking or Healthy Snacking
Real Taste£7.986 rev
EATALIAN by AMZ BETTER Pistachio Cream Delicious Spreadable Cream with a Sweet and Unique Taste Ideal on Bread Perfect with Ice Cream Excellent for Dubai Chocolate 200 gr Made in Italy
AMZ BETTER£7.295,234 rev
Prime Earth - Smooth Pistachio Nut Butter - Pistachio Paste/Spread - 1kg Tub - Award Winning - No Oil Salt & Sugar - Coeliac Keto Paleo & Vegan Friendly - Produced in Small Batches - Made in the UK
Prime Earth Foods£34.8465 rev
Trending
90-day click momentumPrime Earth - Smooth Pistachio Nut Butter - Pistachio Paste/Spread - 1kg Tub - Award Winning - No Oil Salt & Sugar - Coeliac Keto Paleo & Vegan Friendly - Produced in Small Batches - Made in the UK
Prime Earth Foods£34.844.2★
Pistachio Cream Spread - 600g | Creamy & Spreadable Versatile Paste | Authentic Italian Pistachio-Spread with 45% Pistachios Gluten-Free Palm Oil-Free
Generic£11.804.5★
EATALIAN by AMZ BETTER Protein Pistachio Cream Delicious Spreadable Cream with a Sweet and Unique Taste with 37 g of Protein Ideal on Bread Excellent for Dubai Chocolate 200 gr Made in Italy
AMZ BETTER£8.774.2★
Real Taste 100% Pure Pistachio Cream 250g Single Ingredient Pistachio Spread Vegan Kosher No Palm Oil Natural Nut Butter Alternative Ideal for Spreading Baking or Healthy Snacking
Real Taste£7.984.3★
Bulk Natural Roasted Pistachio Butter Tub Smooth 500 g
Bulk£17.164.0★
What buyers say about pistachio butter
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic taste”
“Excellent product”
“Perfect for baking”
“Excellent flavour”
“Very smooth cream with a nutty flavour that isn't too sweet”
“It is easy to use, quite soft and easy to smooth”
“the consistency creamy”
“Good value for money”
“it's very good product 100%natural really good”
“Delicious and healthy”
What buyers complain about
“But Expensive”
“doesn't taste nice”
“small amount”
“Concern about the products safety and quality”
“It's ok, I felt a bitter taste on that”
“Very bland flavour worst product I've ever bought”
“Its thick in texture”
“the base ingredients are of pricey origin”
Common questions
- Is pistachio butter profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 11 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the pistachio butter niche?
- 9 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in pistachio butter?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for pistachio butter peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pistachio butter niche?
- Listings span £7.18–£39.96; the average listing price is £17.47 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.