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Pistachio Butter

a small market ($60K/yr) — Pistachio Butter doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 15Growth 17Conversion 75Competition 18Returns 100Price range 76Avg price 81Brand share 31Review moat 60Quality gap 67
This niche Category average

Is Pistachio Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pistachio Butter is a £60K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.

Pistachio Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 7.0% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr4K
Search volume / yr-16.1%49K
Conversion rate7.0%
Avg price£17.47

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 11
Top-5 product click share79%
Open market14%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,082

Top Pistachio Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Nutural World55%
  • Nutural World Ltd.9%
  • zeina LOVE OUR FOOD8%
  • AMZ BETTER8%
  • Bulk6%
  • Real Taste4%
  • Open — no brand owns it (3 brands, 9%)

Pistachio Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR7.0%Products11Brands9Top 5 Brands86%OOS Rate5.6%Rating4.3★Reviews1,082Avg BSR#127
3K2KHoliday '24Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

What reviews say buyers love and hate about Pistachio Butter

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall47%

Fantastic taste

Quality-Overall16%

Excellent product

Baking8%

Perfect for baking

Flavor5%

Excellent flavour

Sweetness3%

Very smooth cream with a nutty flavour that isn't too sweet

What buyers complain about

73% of reviews
Value For Money33%

But Expensive

Taste-Overall15%

doesn't taste nice

Size-Overall8%

small amount

Quality-Overall6%

Concern about the products safety and quality

Bitter6%

It's ok, I felt a bitter taste on that

Common Pistachio Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pistachio Butter 46/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 11 tracked products. Search demand moved -16.1% over the last 90 days.
Search demand for Pistachio Butter on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 2.0× the quietest.