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Pistachio Butter

Fail

Shoppers spend only $60K a year here, so Pistachio Butter is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£60K/yr49K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
79%top-5 click share · 9 brands · 11 sellers

Flapen Score

Pistachio Butter against its category

The dotted line is the Grocery average. Past it, Pistachio Butter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pistachio Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pistachio Butter 49K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
7.0%
Market size, estimated
£60Ka year
Peak month
March2.0× the quietest month
Top search term
pistachio butter47K searches a year

02 · Price

A sale here is worth £17.47.

Listings sell for £17.47 on average, from £7.18 to £39.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.47 that is £4K to £9K a year per listing.

Average price
£17.47inside the $15 to $100 sweet spot
Price range
£7.18–£39.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #127 within Jams, Honey & Spreads. It carries 1,082 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
5.6%
Average rank
#127in Jams, Honey & Spreads
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,082per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pistachio Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Nutural World55%
  • Nutural World Ltd.9%
  • zeina LOVE OUR FOOD8%
  • AMZ BETTER8%
  • Bulk6%
  • Real Taste4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Pistachio Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Pistachio Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.30

But Expensive

A bit pricey

NOT WORTH IT

Taste-Overall15%+3.19

doesn't taste nice

tastes out of date

It tastes rubbish

Size-Overall8%+0.10

small amount

its a small jar

Only regret is getting the smaller jar

Quality-Overall6%+0.37

Concern about the products safety and quality

Bitter6%−0.08

It's ok, I felt a bitter taste on that

Love

Taste-Overall47%+3.19

Fantastic taste

It is sooooo delicious and pure

it tastes divine

Quality-Overall16%+0.37

Excellent product

Good quality

Great Quality and Taste

Baking8%+0.56

Perfect for baking

easy to cook/bake with

Great for cooking desserts

Flavor5%+0.05

Excellent flavour

Makes great Dubai Chocolate

Delicious pistachio spread

Sweetness3%−0.07

Very smooth cream with a nutty flavour that isn't too sweet

It is very sweet

FAQ

Common Pistachio Butter questions

Answered from the same tracked data.