pirates grog rum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£33.42avg listing price — sweet spot $15–$100
Price range
Incredible£16.93–£67.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,265.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pirates grog rum is a £32K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pirates grog rum market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £25K–£33K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 9.8%
- Avg brand age
- 72 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Pirate's Grog93%
- Bumbu4%
- Sweet Little2%
- Kollea2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +2.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top pirates grog rum search terms
- pirates grog rum12K/yr
- pirates grog7K/yr
- pirate rum4K/yr
- pirates grog spiced rum2K/yr
Top pirates grog rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pirates Grog Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV with Flavours of Salt Caramel & Allspice | Suitable for Cocktails
Pirate's Grog£28.434.7★1,026 rev
Pirates Grog Rum Miniatures Gift Set - 3 x 50 ml Bottles | Includes Five Year No.13 & Spiced | World Rum Award Winner | Aged in Oak Barrels | 37.5%-40% ABV | Suitable for Cocktails
Pirate's Grog£26.594.7★1,102 rev
Rum Gift Set - Spiced Rum Five Year Aged 70cl / 700ml 37.5% ABV
Pirate's Grog£50.904.8★428 rev
Pirates Grog Honey Spiced Rum - 70cl / 700ml | World Rum Award Winner | Five Year Aged in Oak Barrels for Colour & Finish | 37.5% ABV & Infused with an Array of Spices | Suitable for Cocktails
Pirate's Grog£28.484.7★1,026 rev
Pirates Grog Wild Cherry Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV & Flavoured with Fruit Allspice & Vanilla | Suitable for Cocktails
Pirate's Grog£29.224.7★1,026 rev
Newest
by launch date
Kollea Birthday Gifts for Men Dad Pirate Ship Whiskey Decanter Set with 2 Glasses Liquor Dispenser for Home Bar Funny Gift Ideas for Him Husband Father Boyfriend Anniversary Sailor & Captain
Kollea£67.09224 rev
Rum Bastard | Salted Caramel | Caribbean Spiced Rum Liqueur 50cl | Pirate Skull Bottle
Sweet Little£17.43241 rev
Pirates Grog Worlds Hottest Chilli Rum - 10 cl / 100 ml | Flavoured With Worlds Hottest Chillies | Challenge Spice & Heat Lovers | 50% ABV | Extra Hot Chilli Gift Set With Shot Cups & Game Cards
Pirate's Grog£16.93191 rev
Pirates Grog Spiced Rum Gift Set Miniatures - 3 x 50 ml Bottles | Pineapple Honey & Smokey Ginger | World Rum Award Winner | Five Year Barrel Aged | 37.5% ABV & Suitable for Cocktails
Pirate's Grog£27.071,102 rev
Pirates Grog Honey Spiced Rum - 70cl / 700ml | World Rum Award Winner | Five Year Aged in Oak Barrels for Colour & Finish | 37.5% ABV & Infused with an Array of Spices | Suitable for Cocktails
Pirate's Grog£28.481,026 rev
Trending
90-day click momentumKollea Birthday Gifts for Men Dad Pirate Ship Whiskey Decanter Set with 2 Glasses Liquor Dispenser for Home Bar Funny Gift Ideas for Him Husband Father Boyfriend Anniversary Sailor & Captain
Kollea£67.094.7★
Pirates Grog Five Year Aged Rum Gift Chest - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV with Raisin Butterscotch & Vanilla Flavours | Suitable for Cocktails
Pirate's Grog£51.114.8★
Rum Gift Set - Spiced Rum Five Year Aged 70cl / 700ml 37.5% ABV
Pirate's Grog£50.904.8★
Bumbu Original Rum 70cl
Bumbu£24.414.8★
Pirates Grog Wild Cherry Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV & Flavoured with Fruit Allspice & Vanilla | Suitable for Cocktails
Pirate's Grog£29.224.7★
What buyers say about pirates grog rum
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely gift well received”
“Bumbu is so easy to drink”
“Well worth the money”
“Great flavour”
“the shot glass is good quality”
“This tastes absolutely incredible”
“Exactly what I was expecting with this item”
“Sweet and smooth sipping rum”
“Good size if want to try something different”
“Very, very easy to drink”
What buyers complain about
“Unreal flavour, almost has caramel notes”
“Just tastes fake, no real rum notes just added sugars and flavourings”
“Way too sweet”
“its in fact a miniature sample box that cannot be given as present”
“Bottles a bit small for the price”
“I wouldn't say it's worth what I paid for it”
“it actually burnt my skin it was so hot”
Top return reasons
Common questions
- Is pirates grog rum profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 11 tracked products. 90-day search growth is +2.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the pirates grog rum niche?
- 4 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pirates grog rum?
- Top complaints mined from reviews: Flavor, Taste-Overall, Sweetness. The return rate is 0.4%.
- When does demand for pirates grog rum peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the pirates grog rum niche?
- Listings span £16.93–£67.09; the average listing price is £33.42 (sweet spot $15–$100). The average incumbent carries 1,266 reviews — the moat a new listing must climb.