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Pirates Grog Rum

brand-locked demand (top 5 brands take 100% of clicks) — Pirates Grog Rum doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 8Growth 27Conversion 49Competition 17Returns 98Price range 95Avg price 95Brand share 0Review moat 56Quality gap 18
This niche Category average

Is Pirates Grog Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pirates Grog Rum is a £32K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Pirates Grog Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.0% over the last 90 days and 3.9% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr1K
Search volume / yr+2.0%25K
Conversion rate3.9%
Avg price£33.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 31
Top-5 product click share80%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,266

Top Pirates Grog Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£10K£13K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Pirate's Grog93%
  • Bumbu4%
  • Sweet Little2%
  • Kollea2%
  • Open — no brand owns it (0%)

Pirates Grog Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR3.9%Products11Brands4Top 5 Brands100%OOS Rate9.8%Rating4.7★Reviews1,266Avg BSR#87
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Top Pirates Grog Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pirates grog rum12K/yr
  • pirates grog7K/yr
  • pirate rum4K/yr
  • pirates grog spiced rum2K/yr

What reviews say buyers love and hate about Pirates Grog Rum

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Gifting Purpose22%

Lovely gift well received

Alcohol Flavor20%

Bumbu is so easy to drink

Value For Money12%

Well worth the money

Flavor9%

Great flavour

Quality-Overall9%

the shot glass is good quality

What buyers complain about

71% of reviews
Flavor17%

Unreal flavour, almost has caramel notes

Taste-Overall17%

Just tastes fake, no real rum notes just added sugars and flavourings

Sweetness13%

Way too sweet

Gifting Purpose8%

its in fact a miniature sample box that cannot be given as present

Size-Overall8%

Bottles a bit small for the price

Pirates Grog Rum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Size-Overall
50%

Common Pirates Grog Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pirates Grog Rum 37/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 11 tracked products. Search demand moved +2.0% over the last 90 days.
Search demand for Pirates Grog Rum on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.3× the quietest.