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Pirates Grog Rum

Fail

The top 5 brands take 100% of clicks, so Pirates Grog Rum is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£32K/yr25K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
80%top-5 click share · 4 brands · 31 sellers

Flapen Score

Pirates Grog Rum against its category

The dotted line is the Grocery average. Past it, Pirates Grog Rum is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirates Grog Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirates Grog Rum 25K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
3.9%
Market size, estimated
£32Ka year
Peak month
December5.3× the quietest month
Top search term
pirates grog rum12K searches a year

02 · Price

A sale here is worth £33.42.

Listings sell for £33.42 on average, from £16.93 to £67.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £33.42 that is £0 to £3K a year per listing.

Average price
£33.42inside the $15 to $100 sweet spot
Price range
£16.93–£67.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #87 within Beer, Wine & Spirits. It carries 1,266 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
9.8%
Average rank
#87in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,266per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pirates Grog Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Pirate's Grog93%
  • Bumbu4%
  • Sweet Little2%
  • Kollea2%
  • Open — no brand owns it (0%)

Demand

Pirates Grog Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Pirates Grog Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirates grog rum12K/yr
  • pirates grog7K/yr
  • pirate rum4K/yr
  • pirates grog spiced rum2K/yr

Reviews and returns

What reviews say buyers love and hate about Pirates Grog Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor17%−0.02

Unreal flavour, almost has caramel notes

Don't usually like flavoured rums

has added flavours

Taste-Overall17%−0.08

Just tastes fake, no real rum notes just added sugars and flavourings

on this occasion it looked lighter and tasted of a more spirit than usual - not right, very disappointed

Sweetness13%−0.05

Way too sweet

far too sweet

I don't like sweet spirits

Gifting Purpose8%+1.17

its in fact a miniature sample box that cannot be given as present

Size-Overall8%+0.38

Bottles a bit small for the price

Love

Gifting Purpose22%+1.17

Lovely gift well received

Fantastic for gift

Great gift

Alcohol Flavor20%+0.33

Bumbu is so easy to drink

Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol

Best rum yet

Value For Money12%+1.07

Well worth the money

Good value for money

Good price

Flavor9%−0.02

Great flavour

One of the finest tasting spiced rums on the market with babana tones

Made a lovely birthday present fab flavours

Quality-Overall9%+0.95

the shot glass is good quality

High quality rum

Amazing quality

Return

0.4% Return rate 50% Fixable by listing

Leak-Proof50%█▁▁▁▁▁
Size-Overall50%█▁▁▁▁▁

Bottles a bit small for the price

FAQ

Common Pirates Grog Rum questions

Answered from the same tracked data.