Pirates Grog Rum
FailThe top 5 brands take 100% of clicks, so Pirates Grog Rum is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £32K/yr25K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 31 sellers
Flapen Score
Pirates Grog Rum against its category
The dotted line is the Grocery average. Past it, Pirates Grog Rum is stronger. Inside it, weaker.
Market
The Pirates Grog Rum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pirates Grog Rum 25K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £32Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- pirates grog rum12K searches a year
02 · Price
A sale here is worth £33.42.
Listings sell for £33.42 on average, from £16.93 to £67.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £33.42 that is £0 to £3K a year per listing.
- Average price
- £33.42inside the $15 to $100 sweet spot
- Price range
- £16.93–£67.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #87 within Beer, Wine & Spirits. It carries 1,266 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 9.8%
- Average rank
- #87in Beer, Wine & Spirits
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,266per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pirates Grog Rum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pirates Grog Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV with Flavours of Salt Caramel & Allspice | Suitable for Cocktails
- Price
- £28.43
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 7y ago

Pirates Grog Rum Miniatures Gift Set - 3 x 50 ml Bottles | Includes Five Year No.13 & Spiced | World Rum Award Winner | Aged in Oak Barrels | 37.5%-40% ABV | Suitable for Cocktails
- Price
- £26.59
- Rating
- 4.7/5
- Reviews
- 1,102
- Age
- 7y ago

Rum Gift Set - Spiced Rum Five Year Aged 70cl / 700ml 37.5% ABV
- Price
- £50.90
- Rating
- 4.8/5
- Reviews
- 428
- Age
- 7y ago

Pirates Grog Honey Spiced Rum - 70cl / 700ml | World Rum Award Winner | Five Year Aged in Oak Barrels for Colour & Finish | 37.5% ABV & Infused with an Array of Spices | Suitable for Cocktails
- Price
- £28.48
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 5y ago

Pirates Grog Wild Cherry Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV & Flavoured with Fruit Allspice & Vanilla | Suitable for Cocktails
- Price
- £29.22
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 5y ago
Trending
90-day click momentum
Kollea Birthday Gifts for Men Dad Pirate Ship Whiskey Decanter Set with 2 Glasses Liquor Dispenser for Home Bar Funny Gift Ideas for Him Husband Father Boyfriend Anniversary Sailor & Captain
- Price
- £67.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 1y ago

Pirates Grog Five Year Aged Rum Gift Chest - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV with Raisin Butterscotch & Vanilla Flavours | Suitable for Cocktails
- Price
- £51.11
- Rating
- 4.8/5
- Reviews
- 428
- Age
- 10y ago

Rum Gift Set - Spiced Rum Five Year Aged 70cl / 700ml 37.5% ABV
- Price
- £50.90
- Rating
- 4.8/5
- Reviews
- 428
- Age
- 7y ago

Bumbu Original Rum 70cl
- Price
- £24.41
- Rating
- 4.8/5
- Reviews
- 7,129
- Age
- 5y ago

Pirates Grog Wild Cherry Spiced Rum - 70 cl / 700 ml | World Rum Award Winner | Five Year Aged in Oak Barrels | 37.5% ABV & Flavoured with Fruit Allspice & Vanilla | Suitable for Cocktails
- Price
- £29.22
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 5y ago
Newest
by launch date
Kollea Birthday Gifts for Men Dad Pirate Ship Whiskey Decanter Set with 2 Glasses Liquor Dispenser for Home Bar Funny Gift Ideas for Him Husband Father Boyfriend Anniversary Sailor & Captain
- Price
- £67.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 1y ago

Rum Bastard | Salted Caramel | Caribbean Spiced Rum Liqueur 50cl | Pirate Skull Bottle
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 4y ago

Pirates Grog Worlds Hottest Chilli Rum - 10 cl / 100 ml | Flavoured With Worlds Hottest Chillies | Challenge Spice & Heat Lovers | 50% ABV | Extra Hot Chilli Gift Set With Shot Cups & Game Cards
- Price
- £16.93
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 4y ago

Pirates Grog Spiced Rum Gift Set Miniatures - 3 x 50 ml Bottles | Pineapple Honey & Smokey Ginger | World Rum Award Winner | Five Year Barrel Aged | 37.5% ABV & Suitable for Cocktails
- Price
- £27.07
- Rating
- 4.7/5
- Reviews
- 1,102
- Age
- 4y ago

Pirates Grog Honey Spiced Rum - 70cl / 700ml | World Rum Award Winner | Five Year Aged in Oak Barrels for Colour & Finish | 37.5% ABV & Infused with an Array of Spices | Suitable for Cocktails
- Price
- £28.48
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Pirate's Grog93%
- Bumbu4%
- Sweet Little2%
- Kollea2%
- Open — no brand owns it (0%)
Demand
Pirates Grog Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Pirates Grog Rum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pirates grog rum12K/yr
- pirates grog7K/yr
- pirate rum4K/yr
- pirates grog spiced rum2K/yr
Reviews and returns
What reviews say buyers love and hate about Pirates Grog Rum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unreal flavour, almost has caramel notes
Don't usually like flavoured rums
has added flavours
Just tastes fake, no real rum notes just added sugars and flavourings
on this occasion it looked lighter and tasted of a more spirit than usual - not right, very disappointed
Way too sweet
far too sweet
I don't like sweet spirits
its in fact a miniature sample box that cannot be given as present
Bottles a bit small for the price
Love
Lovely gift well received
Fantastic for gift
Great gift
Bumbu is so easy to drink
Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol
Best rum yet
Well worth the money
Good value for money
Good price
Great flavour
One of the finest tasting spiced rums on the market with babana tones
Made a lovely birthday present fab flavours
the shot glass is good quality
High quality rum
Amazing quality
Return
0.4% Return rate 50% Fixable by listing
Bottles a bit small for the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pirates Grog Rum questions
Answered from the same tracked data.









