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Pinot Noir

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $43K a year here, so Pinot Noir is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£43K/yr37K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
54%top-5 click share · 21 brands · 22 sellers

Flapen Score

Pinot Noir against its category

The dotted line is the Grocery average. Past it, Pinot Noir is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinot Noir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pinot Noir 37K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
8.3%
Market size, estimated
£43Ka year
Peak month
December4.2× the quietest month
Top search term
pinot noir28K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £5.14 to £41.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.01 that is £0 to £1K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£5.14–£41.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #510 within Beer, Wine & Spirits. It carries 94 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#510in Beer, Wine & Spirits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pinot Noir products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

22

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

54%

Top 20: 95%

Open market

35%

  • Paul Mas18%
  • Cono Sur Bicicleta14%
  • Errázuriz12%
  • by Amazon8%
  • Antonin Rodet6%
  • Kiwi Cuvee6%

Demand

Pinot Noir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Pinot Noir

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.52

Wine based drink definitely not wine so what is it

Alcohol Flavor25%−0.26

Terrible wine

Quality-Overall25%0.00

Really mediocre wine

Love

Alcohol Flavor19%−0.26

A very nice light red wine, make an excellent drink in the summer, lightly chilled

Ive enjoyed this wine

Very nice wine

Value For Money19%+0.88

Great value for money

well priced

well worth it

Quality-Overall19%0.00

a quality item

Very, very good

Advertised Vs Actual Product13%−0.52

it looks exactly as described

Flavor10%+1.36

Better tasting than many Pinot Noir

Rich in flavour with red berries, cherry and a bit of spice

FAQ

Common Pinot Noir questions

Answered from the same tracked data.