How competitive is the Pinot Noir niche on Amazon United Kingdom?

21 brands and 22 sellers compete in Pinot Noir on Amazon United Kingdom. The top 5 Pinot Noir products take 54% of clicks and its top 5 brands hold 59% of demand.

What do buyers complain about in Pinot Noir?

Pinot Noir buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Alcohol Flavor, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pinot Noir niche?

Pinot Noir sells for £14.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.14–£41.95. The average incumbent carries 94 reviews — the moat a new listing must climb.

Pinot Noir

Pinot Noir shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Pinot Noir profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pinot Noir is a £43K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Pinot Noir: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.4% over the last 90 days and 8.3% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr4K

Search volume / yr-20.4%37K

Conversion rate8.3%

Avg price£14.01

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 22

Top-5 product click share54%

Open market41%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Top Pinot Noir products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Paul Mas Reserve Pinot Noir 75cl

Price: £8.92
Rating: 4.3/5
Reviews: 31
Age: 6y ago

Errazuriz Estate Reserva Pinot Noir Chile Red Wine 75cl

Price: £6.37
Rating: 4.0/5
Reviews: 41
Age: 6y ago

Cono Sur Bicicleta Pinot Noir Red Wine | Chile Light & Juicy | 0.75 L

Price: £7.49
Rating: 3.9/5
Reviews: 115
Age: 9y ago

by Amazon South African Pinotage Red Wine 75cl

Price: £5.48
Rating: 4.3/5
Reviews: 261
Age: 3y ago

Rodet Grande Selection Pinot Noir 75cl

Price: £10.06
Rating: 4.4/5
Reviews: 5
Age: 1y ago

Newest

by launch date

Morrisons The Best Adelaide Pinot Noir 75cl

Price: £12.55
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Morrisons The Best Chilean Gran Reserva Pinot Noir 75cl

Price: £12.60
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts

Price: £25.29
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

The Lyme Bay Winery Covepoint Pinot Noir 2023 Vintage Wine 13% 75 cl

Price: £11.08
Rating: 3.1/5
Reviews: 5
Age: 1y ago

La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle

Price: £16.97
Rating: 4.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

54%

Top 20: 95%

Open market

35%

Paul Mas18%
Cono Sur Bicicleta14%
Errázuriz12%
by Amazon8%
Antonin Rodet6%
Kiwi Cuvee6%

Pinot Noir demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR8.3%Products25Brands21Top 5 Brands59%OOS Rate3.3%Rating4.3★Reviews94Avg BSR#510

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

What reviews say buyers love and hate about Pinot Noir

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Alcohol Flavor19%

“A very nice light red wine, make an excellent drink in the summer, lightly chilled”

Value For Money19%

“Great value for money”

Quality-Overall19%

“a quality item”

Advertised Vs Actual Product13%

“it looks exactly as described”

Flavor10%

“Better tasting than many Pinot Noir”

What buyers complain about

100% of reviews

Advertised Vs Actual Product50%

“Wine based drink definitely not wine so what is it”

Alcohol Flavor25%

“Terrible wine”

Quality-Overall25%

“Really mediocre wine”

Common Pinot Noir questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinot Noir 56/100 on Amazon United Kingdom — Worth a look. The niche generates £43K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.