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Pinot Noir

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $43K a year here, so Pinot Noir is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£43K/yr37K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
54%top-5 click share · 21 brands · 22 sellers

Flapen Score

Pinot Noir against its category

The dotted line is the Grocery average. Past it, Pinot Noir is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinot Noir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pinot Noir 37K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
8.3%
Market size, estimated
£43Ka year
Peak month
December4.2× the quietest month
Top search term
pinot noir28K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £5.14 to £41.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.01 that is £0 to £1K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£5.14–£41.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #510 within Beer, Wine & Spirits. It carries 94 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#510in Beer, Wine & Spirits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pinot Noir products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

22

Est. top-5 brand share

59%

Top 20: 99%

Est. top-5 click share

54%

Top 20: 95%

Open market

35%

  • Paul Mas18%
  • Cono Sur Bicicleta14%
  • Errázuriz12%
  • by Amazon8%
  • Antonin Rodet6%
  • Kiwi Cuvee6%

Demand

Pinot Noir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Pinot Noir

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Alcohol Flavor”
50%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Wine based drink definitely not wine so what is it”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Pinot Noir questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data