Pinot Noir
MaybeReturns run at only 0.1% of orders. But shoppers spend only $43K a year here, so Pinot Noir is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £43K/yr37K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 22 sellers
Flapen Score
Pinot Noir against its category
The dotted line is the Grocery average. Past it, Pinot Noir is stronger. Inside it, weaker.
Market
The Pinot Noir market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pinot Noir 37K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £43Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- pinot noir28K searches a year
02 · Price
A sale here is worth £14.01.
Listings sell for £14.01 on average, from £5.14 to £41.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.01 that is £0 to £1K a year per listing.
- Average price
- £14.01under the $15 to $100 sweet spot
- Price range
- £5.14–£41.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #510 within Beer, Wine & Spirits. It carries 94 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #510in Beer, Wine & Spirits
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 94per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Pinot Noir products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paul Mas Reserve Pinot Noir 75cl
- Price
- £8.92
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 6y ago

Errazuriz Estate Reserva Pinot Noir Chile Red Wine 75cl
- Price
- £6.37
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 6y ago

Cono Sur Bicicleta Pinot Noir Red Wine | Chile Light & Juicy | 0.75 L
- Price
- £7.49
- Rating
- 3.9/5
- Reviews
- 115
- Age
- 9y ago

by Amazon South African Pinotage Red Wine 75cl
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 3y ago

Rodet Grande Selection Pinot Noir 75cl
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts
- Price
- £25.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Louis Jadot Beaujolais Villages Combes aux Jacques 2022
- Price
- £11.44
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 8y ago

La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle
- Price
- £16.97
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Villa Maria Priv Bin Pinot Noir 75cl
- Price
- £10.02
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 10y ago

Villa Maria Pinot Noir Non Vintage 75cl
- Price
- £14.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago
Newest
by launch date
Morrisons The Best Adelaide Pinot Noir 75cl
- Price
- £12.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Morrisons The Best Chilean Gran Reserva Pinot Noir 75cl
- Price
- £12.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts
- Price
- £25.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

The Lyme Bay Winery Covepoint Pinot Noir 2023 Vintage Wine 13% 75 cl
- Price
- £11.08
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 1y ago

La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle
- Price
- £16.97
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
22
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
54%
Top 20: 95%
Open market
35%
- Paul Mas18%
- Cono Sur Bicicleta14%
- Errázuriz12%
- by Amazon8%
- Antonin Rodet6%
- Kiwi Cuvee6%
Demand
Pinot Noir search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Reviews and returns
What reviews say buyers love and hate about Pinot Noir
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wine based drink definitely not wine so what is it
Terrible wine
Really mediocre wine
Love
A very nice light red wine, make an excellent drink in the summer, lightly chilled
Ive enjoyed this wine
Very nice wine
Great value for money
well priced
well worth it
a quality item
Very, very good
it looks exactly as described
Better tasting than many Pinot Noir
Rich in flavour with red berries, cherry and a bit of spice
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pinot Noir questions
Answered from the same tracked data.









