Is pinot noir profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the pinot noir niche?

21 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in pinot noir?

Top complaints mined from reviews: Advertised Vs Actual Product, Alcohol Flavor, Quality-Overall. The return rate is 0.1%.

When does demand for pinot noir peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the pinot noir niche?

Listings span £5.14–£41.95; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.

pinot noir

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible93.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.14–£41.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.01

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 37K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pinot noir is a £43K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pinot noir market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £42K–£56K; units × avg price
Conversion rate: 8.3%
Avg BSR: #510
Page quality: 0%
Prime: 100%
Sponsored: 28%
Out of stock: 3.3%
Avg brand age: 74 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

54%

Top 20: 95%

Open market

35%

Paul Mas18%
Cono Sur Bicicleta14%
Errázuriz12%
by Amazon8%
Antonin Rodet6%
Kiwi Cuvee6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -20.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top pinot noir products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paul Mas Reserve Pinot Noir 75cl

Paul Mas£8.924.3★31 rev

Errazuriz Estate Reserva Pinot Noir Chile Red Wine 75cl

Errázuriz£6.374.0★41 rev

Cono Sur Bicicleta Pinot Noir Red Wine | Chile Light & Juicy | 0.75 L

Cono Sur Bicicleta£7.493.9★115 rev

by Amazon South African Pinotage Red Wine 75cl

by Amazon£5.484.3★261 rev

Rodet Grande Selection Pinot Noir 75cl

Antonin Rodet£10.064.4★5 rev

Newest

by launch date

Morrisons The Best Adelaide Pinot Noir 75cl

Morrisons£12.550 rev

8mo ago

Morrisons The Best Chilean Gran Reserva Pinot Noir 75cl

Morrisons£12.600 rev

8mo ago

Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts

Balfour Winery£25.291 rev

11mo ago

The Lyme Bay Winery Covepoint Pinot Noir 2023 Vintage Wine 13% 75 cl

The Lyme Bay Winery£11.085 rev

1y ago

La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle

La Maison£16.971 rev

1y ago

What buyers say about pinot noir

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor19%

“A very nice light red wine, make an excellent drink in the summer, lightly chilled”

Value For Money19%

“Great value for money”

Quality-Overall19%

“a quality item”

Advertised Vs Actual Product13%

“it looks exactly as described”

Flavor10%

“Better tasting than many Pinot Noir”

Taste-Overall10%

“Very nice wine”

Color6%

“Really lovely light red”

Blend/Ratio4%

“it paired beautifully”

What buyers complain about

Advertised Vs Actual Product50%

“Wine based drink definitely not wine so what is it”

Alcohol Flavor25%

“Terrible wine”

Quality-Overall25%

“Really mediocre wine”

Common questions

Is pinot noir profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the pinot noir niche?: 21 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in pinot noir?: Top complaints mined from reviews: Advertised Vs Actual Product, Alcohol Flavor, Quality-Overall. The return rate is 0.1%.
When does demand for pinot noir peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the pinot noir niche?: Listings span £5.14–£41.95; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.