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Pinot Grigio

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 71% of clicks, so Pinot Grigio is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£337K/yr201K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
71%top-5 click share · 16 brands · 47 sellers

Flapen Score

Pinot Grigio against its category

The dotted line is the Grocery average. Past it, Pinot Grigio is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinot Grigio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pinot Grigio 201K times last year and spent an estimated £337K. The top 5 brands take 79% of clicks. Demand peaks in May–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
13.3%
Market size, estimated
£337Ka year
Peak month
December2.5× the quietest month
Top search term
pinot grigio white wine107K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £4.48 to £40.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £12.58 that is £19K to £25K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£4.48–£40.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #325 within Beer, Wine & Spirits. It carries 173 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#325in Beer, Wine & Spirits
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Pinot Grigio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£34K£67K£101K£135K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

47

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Morrisons31%
  • McGuigan18%
  • Hardys16%
  • i heart Wines7%
  • Freixenet7%
  • Veluti4%
  • Open — no brand owns it (10 brands, 17%)

Demand

Pinot Grigio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Pinot Grigio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinot grigio white wine107K/yr
  • pinot grigio66K/yr
  • pinot13K/yr
  • mcguigan pinot grigio white wine4K/yr
  • pinot grigio white wines5K/yr
  • white wine pinot grigio6K/yr

Reviews and returns

What reviews say buyers love and hate about Pinot Grigio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall43%−0.05

not for by taste buds

Tastes like 1980s perry

rather unpleasant compared to the Sauvignon Blanc

Size-Overall14%−0.13

Too long

Sour14%−0.13

too acidic

This, though also a quality wine, I found too acidic, as did my partner

Alcohol Content14%−0.13

Wrong Alcohol % Stated

Advertised Vs Actual Product7%−0.06

Not the same as imagine

Love

Alcohol Flavor38%+2.31

Great wine

Good quality wine

I just love this wine

Taste-Overall38%−0.05

the wine tastes lovely

Delicious

it tasted so nice

Value For Money19%+2.50

Good value

Good price

Advertised Vs Actual Product6%−0.06

as it should

FAQ

Common Pinot Grigio questions

Answered from the same tracked data.