How competitive is the Pinot Grigio niche on Amazon United Kingdom?

16 brands and 47 sellers compete in Pinot Grigio on Amazon United Kingdom. The top 5 Pinot Grigio products take 71% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Pinot Grigio?

Pinot Grigio buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Sour, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pinot Grigio niche?

Pinot Grigio sells for £12.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.48–£40.12. The average incumbent carries 173 reviews — the moat a new listing must climb.

Pinot Grigio

Pinot Grigio shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Pinot Grigio profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pinot Grigio is a £337K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.

Pinot Grigio: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.6% over the last 90 days and 13.3% of searches end in a purchase.

£337K

revenue / yr

Units sold / yr60K

Search volume / yr+2.6%201K

Conversion rate13.3%

Avg price£12.58

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 47

Top-5 product click share71%

Open market21%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Pinot Grigio products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Pinot Grigio 75cl

Price: £5.08
Rating: 4.5/5
Reviews: 240
Age: 2y ago

Mcguigan Black Pinot Grigio 75cl (Packaging May Vary)

Price: £4.78
Rating: 4.4/5
Reviews: 353
Age: 10y ago

Hardys VR Pinot Grigio 11% Volume White Wine 750 ml

Price: £4.48
Rating: 4.5/5
Reviews: 285
Age: 5y ago

I Heart Wines Pinot Grigio 75cl

Price: £6.32
Rating: 4.5/5
Reviews: 216
Age: 6y ago

Freixenet Italian Still Wine Pinot Grigio 750ml

Price: £6.60
Rating: 4.6/5
Reviews: 320
Age: 5y ago

Newest

by launch date

Morrisons Pinot Grigio 75cl

Price: £5.08
Rating: 4.5/5
Reviews: 240
Age: 2y ago

Canti - Pinot Grigio delle Venezie D.O.C. Italian White Dry Wine 12% Fresh Flavor With a Fruity and Round Taste 6x750 ml

Price: £40.12
Rating: 4.4/5
Reviews: 32
Age: 5y ago

Morrisons The Best Pinot Grigio 2.25L

Price: £20.57
Rating: 4.2/5
Reviews: 38
Age: 5y ago

Freixenet Italian Still Wine Pinot Grigio 750ml

Price: £6.60
Rating: 4.6/5
Reviews: 320
Age: 5y ago

Hardys VR Pinot Grigio 11% Volume White Wine 750 ml

Price: £4.48
Rating: 4.5/5
Reviews: 285
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

Morrisons31%
McGuigan18%
Hardys16%
i heart Wines7%
Freixenet7%
Veluti4%
Open — no brand owns it (10 brands, 17%)

Pinot Grigio demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR13.3%Products18Brands16Top 5 Brands79%OOS Rate6.3%Rating4.4★Reviews173Avg BSR#325

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Top Pinot Grigio search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pinot grigio white wine107K/yr -2.1%11.9% conv.
pinot grigio66K/yr +9.0%10.0% conv.
pinot13K/yr +4.4%7.0% conv.
mcguigan pinot grigio white wine4K/yr +54.5%5.9% conv.
pinot grigio white wines5K/yr -13.6%6.6% conv.
white wine pinot grigio6K/yr -10.3%7.0% conv.

What reviews say buyers love and hate about Pinot Grigio

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Alcohol Flavor38%

“Great wine”

Taste-Overall38%

“the wine tastes lovely”

Value For Money19%

“Good value”

Advertised Vs Actual Product6%

“as it should”

What buyers complain about

100% of reviews

Taste-Overall43%

“not for by taste buds”

Size-Overall14%

“Too long”

Sour14%

“too acidic”

Alcohol Content14%

“Wrong Alcohol % Stated”

Advertised Vs Actual Product7%

“Not the same as imagine”

Common Pinot Grigio questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinot Grigio 56/100 on Amazon United Kingdom — Worth a look. The niche generates £337K/yr across 18 tracked products. Search demand moved +2.6% over the last 90 days.