pinot grigio
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great173.22avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.48–£40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.58avg listing price — sweet spot $15–$100
Market size
Good£337K£337K/yr · 201K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, pinot grigio is a £337K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pinot grigio market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £629K–£755K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 6%
- Out of stock
- 6.3%
- Avg brand age
- 85 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 falling
Sellers
47
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
17%
- Morrisons31%
- McGuigan18%
- Hardys16%
- i heart Wines7%
- Freixenet7%
- Veluti4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Top pinot grigio search terms
- pinot grigio white wine107K/yr
- pinot grigio66K/yr
- pinot13K/yr
- mcguigan pinot grigio white wine4K/yr
- pinot grigio white wines5K/yr
- white wine pinot grigio6K/yr
Top pinot grigio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Pinot Grigio 75cl
Morrisons£5.084.5★240 rev
Mcguigan Black Pinot Grigio 75cl (Packaging May Vary)
McGuigan£4.784.4★353 rev
Hardys VR Pinot Grigio 11% Volume White Wine 750 ml
Hardys£4.484.5★285 rev
I Heart Wines Pinot Grigio 75cl
i heart Wines£6.324.5★216 rev
Freixenet Italian Still Wine Pinot Grigio 750ml
Freixenet£6.604.6★320 rev
Newest
by launch dateMorrisons Pinot Grigio 75cl
Morrisons£5.08240 rev
Canti - Pinot Grigio delle Venezie D.O.C. Italian White Dry Wine 12% Fresh Flavor With a Fruity and Round Taste 6x750 ml
Canti£40.1232 rev
Morrisons The Best Pinot Grigio 2.25L
Morrisons£20.5738 rev
Freixenet Italian Still Wine Pinot Grigio 750ml
Freixenet£6.60320 rev
Hardys VR Pinot Grigio 11% Volume White Wine 750 ml
Hardys£4.48285 rev
Trending
90-day click momentum
Oxford Landing Estates Pinot Grigio 75 cl 2019/2020 (Case of 6) Packaging May Vary
Oxford Landing£34.954.4★
The Shy Pig Crisp White Australian Vintage Wine 75 cl
The Shy Pig£5.784.2★
Lindemans Pinot Grigio White Wine Case From South Eastern Australia 6x75cl
Lindemans£35.364.5★
I Heart Wines Pinot Grigio 75cl
i heart Wines£6.324.5★
Italia Pinot Grigio 750ml
Italia£5.844.1★
What buyers say about pinot grigio
What buyers praise and complain about, mined from review topics.What buyers love
“Great wine”
“the wine tastes lovely”
“Good value”
“as it should”
What buyers complain about
“not for by taste buds”
“Too long”
“too acidic”
“Wrong Alcohol % Stated”
“Not the same as imagine”
“not as fruity”
Common questions
- Is pinot grigio profitable to sell on Amazon United Kingdom?
- The niche generates £337K/yr across 18 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pinot grigio niche?
- 16 brands and 47 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in pinot grigio?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sour. The return rate is 0.1%.
- When does demand for pinot grigio peak?
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the pinot grigio niche?
- Listings span £4.48–£40.12; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.