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Pink Stuff Paste

Fail

The top 5 products take 100% of clicks, so Pink Stuff Paste is a Fail.

Flapen Score
27
27 / 100
Ranks 2,948 of 2,976 Grocery niches · −19 vs the category median of 46
Market size
£64K/yr60K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Pink Stuff Paste against its category

The dotted line is the Grocery average. Past it, Pink Stuff Paste is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Stuff Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Stuff Paste 60K times last year and spent an estimated £64K. All 2 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 27 out of 100, a Fail.

01 · Demand

27.5% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
27.5%
Market size, estimated
£64Ka year
Peak month
January2.1× the quietest month
Top search term
pink stuff paste35K searches a year

02 · Price

A sale here is worth £3.87.

Listings sell for £3.87 on average, from £1.29 to £7.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £3.87 that is £3K to £4K a year per listing.

Average price
£3.87under the $15 to $100 sweet spot
Price range
£1.29–£7.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Household Cleaners. It carries 62,723 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#437in Household Cleaners
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
62,723per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pink Stuff Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Stardrops93%
  • THE PINK STUFF7%
  • Open — no brand owns it (0%)

Demand

Pink Stuff Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Pink Stuff Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink stuff paste35K/yr
  • the pink stuff paste21K/yr
  • pink paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Stuff Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.18

at least its only cost me £2

Little pricey on line

Complete waste of money

Color8%+0.18

This pink stuff certainly gets lots of hype

given up on it when I tried the Pink Stuff

Functionality-Overall7%−0.06

Does not work at all

This didnt do anything

Ease Of Cleaning5%+2.10

it's not noticeably better than other cleaning products

Residue5%−0.04

It also leaves a residue that's difficult to remove

Love

Ease Of Cleaning30%+2.10

Cleans stuff so well

Makes Cleaning So Much Easier

Very effective cleaner

Quality-Overall14%+0.84

Overall, it is a reliable product and good value for money

Great product, multifunctional at a fantastic price

Excellent product

Value For Money13%−0.18

Excellent value for money

Good value for money

Money well spent

Ease Of Use9%+0.55

Easy to Use

The paste is easy to apply

I will make sure I always have some in my cupboard now as I just love it so easy to use

Color6%+0.18

The Amazing Pink Stuff

The paste is the best of the pink stuff i find it to be it an exceptional product

Pink stuff

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁█▁▁

Does not work at all

This didnt do anything

FAQ

Common Pink Stuff Paste questions

Answered from the same tracked data.