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Pink Stuff

Fail

The top 5 brands take 100% of clicks, so Pink Stuff is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£559K/yr724K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
66%top-5 click share · 2 brands · 142 sellers

Flapen Score

Pink Stuff against its category

The dotted line is the Grocery average. Past it, Pink Stuff is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Stuff market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Stuff 724K times last year and spent an estimated £559K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £559K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
15.5%
Market size, estimated
£559Ka year
Peak month
January1.4× the quietest month
Top search term
pink stuff430K searches a year

02 · Price

A sale here is worth £4.97.

Listings sell for £4.97 on average, from £1.29 to £16.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £4.97 that is £12K to £15K a year per listing.

Average price
£4.97under the $15 to $100 sweet spot
Price range
£1.29–£16.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #186 within Household Cleaners. It carries 20,452 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
2.1%
Average rank
#186in Household Cleaners
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,452per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pink Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£112K£168K£224K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Stardrops81%
  • THE PINK STUFF19%

Demand

Pink Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pink Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink stuff430K/yr
  • the pink stuff149K/yr
  • pink stuff paste35K/yr
  • the pink stuff paste21K/yr
  • pink cleaning products17K/yr
  • pink stuff spray17K/yr
  • pink stuff cleaner10K/yr
  • pink stuff bathroom cleaner6K/yr
  • the pink stuff spray6K/yr
  • pink cleaning7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Stuff

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.06

far too expensive

Waste of money

Not worth money

Functionality-Overall13%−0.12

Don't work

didn't work very well timescale still there

This didnt do anything

Ease Of Cleaning11%+1.94

makes a mess

doesn't clean toilet

No cleaning property

Stain Resistance9%−0.06

it left a big black stain instantly

No change whatsoever even to very minor staining

didnt remove any stains

Quality-Overall9%+0.16

Not great quality

Its a cheap product, made cheaply

found that was better made

Love

Ease Of Cleaning28%+1.94

Perfect for cleaning

Cleans well

Great for cleaning

Quality-Overall12%+0.16

Excellent product

Overall, it is a reliable product and good value for money

Great product, multifunctional at a fantastic price

Value For Money12%−0.06

Excellent value for money

Good value for money

Money well spent

Ease Of Use8%+0.40

Easy to Use

So handy

Does ease of removal

Advertised Vs Actual Product7%+0.50

Item as described

As advertised

it honestly worked much better than expected

Return

0.1% Return rate 6% Fixable by listing

Functionality-Overall33%█▄▅▄▇█

Don't work

didn't work very well timescale still there

This didnt do anything

Touch/Button Controls8%▁▄▆▃█▅
Durability8%█▁▄▄▇▃

Broke first use

1 minute in it broke

so not durable at all

Leak-Proof6%▁▃█▁▄▃
Add-Ons/Attachments6%▄▃▂█▁▁

FAQ

Common Pink Stuff questions

Answered from the same tracked data.