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Pink Gin

Fail

The top 5 brands take 98% of clicks, so Pink Gin is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£622K/yr320K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
84%top-5 click share · 6 brands · 60 sellers

Flapen Score

Pink Gin against its category

The dotted line is the Grocery average. Past it, Pink Gin is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Gin 320K times last year and spent an estimated £622K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
10.8%
Market size, estimated
£622Ka year
Peak month
December4.4× the quietest month
Top search term
pink gin226K searches a year

02 · Price

A sale here is worth £17.97.

Listings sell for £17.97 on average, from £9.06 to £29.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £17.97 that is £27K to £36K a year per listing.

Average price
£17.97inside the $15 to $100 sweet spot
Price range
£9.06–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£27K–£36K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #30 within Beer, Wine & Spirits. It carries 3,764 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#30in Beer, Wine & Spirits
Average rating
4.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,764per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pink Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£62K£124K£187K£249K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

60

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Gordon's61%
  • J.J. Whitley29%
  • Whitley Neill4%
  • Beefeater3%
  • Malfy2%
  • MERMAID2%

Demand

Pink Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Pink Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink gin226K/yr
  • gordons pink gin27K/yr
  • pink gin 1 litre32K/yr
  • gin pink11K/yr
  • gordons pink gin 1 litre13K/yr
  • jj whitley gin8K/yr
  • jj gin3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness20%−0.02

Just too sweet for my taste

it's to sweet

Too sweet to drink neat

Quality-Overall17%−0.05

Not best quality

Not great quality

Value For Money17%+1.83

No real price reduction

Alcohol Content17%+0.10

Contains alcohol

Side Effects17%−0.02

I was sick after making the same drinks for my friend

Love

Alcohol Flavor31%+1.46

Absolutley gorgeous drink

Nice smooth drink

Perfect summer drink

Value For Money22%+1.83

Good value

Fair price

Great value for money

Taste-Overall16%+1.02

delicious good size bottle

Good price tastes great

Great taste

Gifting Purpose7%

Gift

a beautiful gift

Nice for gifts

Quality-Overall7%−0.05

good value and quality arrived quickly

Excellent product

quality happy

FAQ

Common Pink Gin questions

Answered from the same tracked data.