Is pink gin profitable to sell on Amazon United Kingdom?

The niche generates £622K/yr across 13 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Skip it (48/100).

How competitive is the pink gin niche?

6 brands and 60 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in pink gin?

Top complaints mined from reviews: Sweetness, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for pink gin peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the pink gin niche?

Listings span £9.06–£29.90; the average listing price is £17.97 (sweet spot $15–$100). The average incumbent carries 3,764 reviews — the moat a new listing must climb.

pink gin

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.97

avg listing price — sweet spot $15–$100

Price range

Good£9.06–£29.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£622K

£622K/yr · 320K searches

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,764

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pink gin is a £622K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pink gin market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £539K–£719K; units × avg price
Conversion rate: 10.8%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 5.5%
Avg brand age: 72 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Gordon's61%
J.J. Whitley29%
Whitley Neill4%
Beefeater3%
Malfy2%
MERMAID2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top pink gin search terms

pink gin226K/yr +20.1%8.3% conv.
gordons pink gin27K/yr +31.6%11.9% conv.
pink gin 1 litre32K/yr +26.9%13.4% conv.
gin pink11K/yr +2.3%6.7% conv.
gordons pink gin 1 litre13K/yr -14.4%11.2% conv.
jj whitley gin8K/yr +16.7%13.5% conv.
jj gin3K/yr -5.2%11.9% conv.

All search terms

Top pink gin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gordon's£19.124.8★14,306 rev

Gordon's£13.754.8★14,306 rev

J.J Pink Gin 1 Litre

J.J. Whitley£15.494.8★504 rev

Beefeater Pink Strawberry Flavoured Gin 70 cl

Beefeater£13.954.8★10,551 rev

J.J Whitley Pink Gin 70cl

J.J. Whitley£14.764.8★831 rev

Newest

by launch date

Gordons Premium Pink Spirit Drink 70cl

Gordon's£19.587 rev

1y ago

Gordon's£29.7541 rev

1y ago

Whitley Neill | Limited Edition Karen Millen | Japanese Yuzu & White Strawberry Gin | 70cl

Whitley Neill£16.84237 rev

2y ago

J.J Whitley Pink Gin 70cl

J.J. Whitley£14.76831 rev

2y ago

J.J Whitley London Dry Gin 1L

J.J. Whitley£15.30831 rev

3y ago

What buyers say about pink gin

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor31%

“Absolutley gorgeous drink”

Value For Money22%

“Good value”

Taste-Overall16%

“delicious good size bottle”

Gifting Purpose7%

“Gift”

Quality-Overall7%

“good value and quality arrived quickly”

Advertised Vs Actual Product7%

“does the job”

Flavor5%

“Good flavour, easy to store tins”

Freshness2%

“So fresh and fruity perfect for party”

Size-Overall2%

“good size bottle”

Sweetness1%

“slightly sweet”

What buyers complain about

Sweetness20%

“Just too sweet for my taste”

Quality-Overall17%

“Not best quality”

Value For Money17%

“No real price reduction”

Alcohol Content17%

“Contains alcohol”

Side Effects17%

“I was sick after making the same drinks for my friend”

Flavor3%

“flavour is very unbalanced”

Common questions

Is pink gin profitable to sell on Amazon United Kingdom?: The niche generates £622K/yr across 13 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Skip it (48/100).
How competitive is the pink gin niche?: 6 brands and 60 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in pink gin?: Top complaints mined from reviews: Sweetness, Quality-Overall, Value For Money. The return rate is 0.3%.
When does demand for pink gin peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the pink gin niche?: Listings span £9.06–£29.90; the average listing price is £17.97 (sweet spot $15–$100). The average incumbent carries 3,764 reviews — the moat a new listing must climb.