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Pink Food Colouring

prices mostly outside the sweet spot ($1.48–$10.90) — Pink Food Colouring doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 20Growth 10Conversion 98Competition 30Returns 100Price range 0Avg price 14Brand share 23Review moat 34Quality gap 40
This niche Category average

Is Pink Food Colouring profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Food Colouring is a £79K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Pink Food Colouring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.1% over the last 90 days and 16.8% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr20K
Search volume / yr-29.1%94K
Conversion rate16.8%
Avg price£5.04

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 24
Top-5 product click share67%
Open market9%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,067

Top Pink Food Colouring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Colour Splash41%
  • Belissia22%
  • Sugarflair Colours19%
  • Culpitt5%
  • Colour Mill4%
  • Treedoa2%
  • Open — no brand owns it (4 brands, 7%)

Pink Food Colouring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR16.8%Products18Brands10Top 5 Brands91%OOS Rate2.1%Rating4.5★Reviews3,067Avg BSR#42
3K2KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.2×

Top Pink Food Colouring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pink food colouring49K/yr
  • colour splash food colouring gel17K/yr
  • pink food colouring gel9K/yr
  • colour splash7K/yr
  • pink gel food colouring3K/yr
  • pink food colouring for buttercream3K/yr
  • colour splash food colouring4K/yr
  • pink food dye3K/yr

What reviews say buyers love and hate about Pink Food Colouring

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Color63%

Good colour

Quality-Overall13%

Good quality

Artificial Colors6%

Sugarflair Baby Pink food colouring

Ease Of Use5%

Handy to get on Amazon

Value For Money4%

Great value for the number of items

What buyers complain about

67% of reviews
Color33%

Colour not true

Value For Money17%

Quite expensive for the quantity compared to other food colourings

Taste-Overall17%

There is no taste with these which is good

Pink Food Colouring return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
100%

Common Pink Food Colouring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Food Colouring 38/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.
Search demand for Pink Food Colouring on Amazon United Kingdom peaks in Feb, where the busiest month runs 2.2× the quietest.