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Pink Food Colouring

Fail

Prices span $1.48–$10.90, mostly outside the sweet spot, so Pink Food Colouring is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£79K/yr94K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 24 sellers

Flapen Score

Pink Food Colouring against its category

The dotted line is the Grocery average. Past it, Pink Food Colouring is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Food Colouring 94K times last year and spent an estimated £79K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
16.8%
Market size, estimated
£79Ka year
Peak month
February2.2× the quietest month
Top search term
pink food colouring49K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £1.48 to £10.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.04 that is £3K to £4K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£1.48–£10.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #42 within Baking Supplies. It carries 3,067 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#42in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,067per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pink Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Colour Splash41%
  • Belissia22%
  • Sugarflair Colours19%
  • Culpitt5%
  • Colour Mill4%
  • Treedoa2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Pink Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Pink Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink food colouring49K/yr
  • colour splash food colouring gel17K/yr
  • pink food colouring gel9K/yr
  • colour splash7K/yr
  • pink gel food colouring3K/yr
  • pink food colouring for buttercream3K/yr
  • colour splash food colouring4K/yr
  • pink food dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color33%−0.02

Colour not true

Value For Money17%−0.02

Quite expensive for the quantity compared to other food colourings

Taste-Overall17%−0.21

There is no taste with these which is good

Love

Color63%−0.02

Good colour

Vibrant colours

Great lots of colours

Quality-Overall13%+2.97

Good quality

Good Quality highly impressive

Great product as always

Artificial Colors6%+1.26

Sugarflair Baby Pink food colouring

Food colouring

The best for colouring chocolate

Ease Of Use5%−0.19

Handy to get on Amazon

Handy tunes easier to use

Value For Money4%−0.02

Great value for the number of items

Good value for money

Value

Return

0.1% Return rate 100% Fixable by listing

Color100%██▁▁█▁

Colour not true

FAQ

Common Pink Food Colouring questions

Answered from the same tracked data.