pink food colouring
Skip itPrices mostly outside the sweet spot ($1.48–$10.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,067.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£79K£79K/yr · 94K searches
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.48–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink food colouring is a £79K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pink food colouring market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 2.1%
- Avg brand age
- 59 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
24
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Colour Splash41%
- Belissia22%
- Sugarflair Colours19%
- Culpitt5%
- Colour Mill4%
- Treedoa2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — -29.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.2×
Top pink food colouring search terms
- pink food colouring49K/yr
- colour splash food colouring gel17K/yr
- pink food colouring gel9K/yr
- colour splash7K/yr
- pink gel food colouring3K/yr
- pink food colouring for buttercream3K/yr
- colour splash food colouring4K/yr
- pink food dye3K/yr
Top pink food colouring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOUR SPLASH Food Colouring Gel Tube Edible Ingredients Highly Concentrated Gels Easy to Use Squeezy Tubes Transform Plain Cakes Into Bright Eye-Catching Creations Pink Natural Flavor 25g
Colour Splash£3.024.6★5,199 rev
Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more
Belissia£3.264.4★16,518 rev
Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£4.004.5★2,409 rev
Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.884.4★379 rev
Colour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g
Colour Splash£3.344.6★5,199 rev
Newest
by launch date
Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
Dekozauber24£3.48103 rev
Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookie Slime-Rose Pink 20g
Treedoa£2.7291 rev
Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.88379 rev
Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
Culpitt£9.98108 rev
Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
Colour Mill£5.1992 rev
Trending
90-day click momentumColour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g
Colour Splash£3.344.6★
Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more
Belissia£3.264.4★
Colour Splash Concentrated Food Colouring Paste | Pink | Vibrant Edible Colour For Baking Colours Fondant Buttercream Cake Mix - 25g
Colour Splash£3.184.4★
Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
Dekozauber24£3.484.3★
Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
Culpitt£9.984.8★
What buyers say about pink food colouring
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Good quality”
“Sugarflair Baby Pink food colouring”
“Handy to get on Amazon”
“Great value for the number of items”
“Was as described”
“taste was ok”
What buyers complain about
“Colour not true”
“Quite expensive for the quantity compared to other food colourings”
“There is no taste with these which is good”
Top return reasons
Common questions
- Is pink food colouring profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the pink food colouring niche?
- 10 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pink food colouring?
- Top complaints mined from reviews: Color, Value For Money, Taste-Overall. The return rate is 0.1%.
- When does demand for pink food colouring peak?
- Demand peaks in Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the pink food colouring niche?
- Listings span £1.48–£10.90; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 3,067 reviews — the moat a new listing must climb.