Pink Food Colouring
FailPrices span $1.48–$10.90, mostly outside the sweet spot, so Pink Food Colouring is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £79K/yr94K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 24 sellers
Flapen Score
Pink Food Colouring against its category
The dotted line is the Grocery average. Past it, Pink Food Colouring is stronger. Inside it, weaker.
Market
The Pink Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Food Colouring 94K times last year and spent an estimated £79K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £79Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- pink food colouring49K searches a year
02 · Price
A sale here is worth £5.04.
Listings sell for £5.04 on average, from £1.48 to £10.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.04 that is £3K to £4K a year per listing.
- Average price
- £5.04under the $15 to $100 sweet spot
- Price range
- £1.48–£10.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #42 within Baking Supplies. It carries 3,067 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 94%
- Out of stock, average day
- 2.1%
- Average rank
- #42in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,067per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Pink Food Colouring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOUR SPLASH Food Colouring Gel Tube Edible Ingredients Highly Concentrated Gels Easy to Use Squeezy Tubes Transform Plain Cakes Into Bright Eye-Catching Creations Pink Natural Flavor 25g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 5y ago

Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 2,409
- Age
- 5y ago

Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Colour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 5y ago
Trending
estimated 90-day click momentum
Colour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 5y ago

Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 5y ago

Colour Splash Concentrated Food Colouring Paste | Pink | Vibrant Edible Colour For Baking Colours Fondant Buttercream Cake Mix - 25g
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 270
- Age
- 2y ago

Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookie Slime-Rose Pink 20g
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago

Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
24
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- Colour Splash41%
- Belissia22%
- Sugarflair Colours19%
- Culpitt5%
- Colour Mill4%
- Treedoa2%
- Open — no brand owns it (4 brands, 7%)
Demand
Pink Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.2×
Search terms
Top Pink Food Colouring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pink food colouring49K/yr
- colour splash food colouring gel17K/yr
- pink food colouring gel9K/yr
- colour splash7K/yr
- pink gel food colouring3K/yr
- pink food colouring for buttercream3K/yr
- colour splash food colouring4K/yr
- pink food dye3K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Food Colouring
We read the reviews and the return reasons for every product selling here.
“Colour not true”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Food Colouring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









