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Pink Chocolate

Fail

The top 5 brands take 100% of clicks, so Pink Chocolate is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£45K/yr135K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
60%top-5 click share · 4 brands · 14 sellers

Flapen Score

Pink Chocolate against its category

The dotted line is the Grocery average. Past it, Pink Chocolate is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Chocolate 135K times last year and spent an estimated £45K. All 4 brands take every click. Demand peaks in Feb–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
6.0%
Market size, estimated
£45Ka year
Peak month
February1.6× the quietest month
Top search term
candy melts67K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.56 to £14.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.52 that is £4K to £6K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.56–£14.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #328 within Baking Supplies. It carries 951 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
2.4%
Average rank
#328in Baking Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pink Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Wilton76%
  • FunCakes12%
  • PME10%
  • YumCraft1%
  • Open — no brand owns it (0%)

Demand

Pink Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Pink Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy melts67K/yr
  • candy melts for cake pops14K/yr
  • chocolate melts15K/yr
  • white candy melts8K/yr
  • wilton candy melts6K/yr
  • cake pop chocolate melts4K/yr
  • pink candy melts4K/yr
  • pink chocolate melts4K/yr
  • white chocolate melts4K/yr
  • candy melts white3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.25

There was also a bit of an after taste

Bad taste

These green ones taste of overbrewed tea

Color16%−0.05

Colour is not great

it's yellow

the colors arent as vibrant as expected

Storage Temperature9%−0.04

** Arrived all melted together

Red candy melts

Value For Money9%0.00

Extremely expensive

Overpriced,

A bit expensive for what they are

Size-Overall9%−0.09

Small

packet was very small

Small packet size though

Love

Baking20%+2.18

Recommend for all your baking needs

Love them for cake and treat making

Great for cake pops

Color14%−0.05

Colour

nice pink colour

The colour was vibrant and attractive

Ease Of Use11%+0.81

So easy to use

Great easy to use drip

Easy to melt and use

Quality-Overall9%+0.94

Good quality product

They are amazing quality go along way

Great product

Taste-Overall7%−0.25

Taste good

Taste great

They taste pretty good too

FAQ

Common Pink Chocolate questions

Answered from the same tracked data.