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Pink Chocolate

Fail

The top 5 brands take 100% of clicks, so Pink Chocolate is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£45K/yr135K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
60%top-5 click share · 4 brands · 14 sellers

Flapen Score

Pink Chocolate against its category

The dotted line is the Grocery average. Past it, Pink Chocolate is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Chocolate 135K times last year and spent an estimated £45K. All 4 brands take every click. Demand peaks in Feb–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
6.0%
Market size, estimated
£45Ka year
Peak month
February1.6× the quietest month
Top search term
candy melts67K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.56 to £14.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.52 that is £4K to £6K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.56–£14.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #328 within Baking Supplies. It carries 951 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
2.4%
Average rank
#328in Baking Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pink Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Wilton76%
  • FunCakes12%
  • PME10%
  • YumCraft1%
  • Open — no brand owns it (0%)

Demand

Pink Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Pink Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candy melts67K/yr
  • candy melts for cake pops14K/yr
  • chocolate melts15K/yr
  • white candy melts8K/yr
  • wilton candy melts6K/yr
  • cake pop chocolate melts4K/yr
  • pink candy melts4K/yr
  • pink chocolate melts4K/yr
  • white chocolate melts4K/yr
  • candy melts white3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Chocolate

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Baking”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“There was also a bit of an after taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data