Pink Chocolate
FailThe top 5 brands take 100% of clicks, so Pink Chocolate is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £45K/yr135K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 14 sellers
Flapen Score
Pink Chocolate against its category
The dotted line is the Grocery average. Past it, Pink Chocolate is stronger. Inside it, weaker.
Market
The Pink Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Chocolate 135K times last year and spent an estimated £45K. All 4 brands take every click. Demand peaks in Feb–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £45Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- candy melts67K searches a year
02 · Price
A sale here is worth £5.52.
Listings sell for £5.52 on average, from £2.56 to £14.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.52 that is £4K to £6K a year per listing.
- Average price
- £5.52under the $15 to $100 sweet spot
- Price range
- £2.56–£14.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #328 within Baking Supplies. It carries 951 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 2.4%
- Average rank
- #328in Baking Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 951per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Pink Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wilton Candy Melts Bright White 125 g
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

Wilton Candy Melts Pink 125 g
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

FunCakes Deco Melts White - Dip Drip Drizzle and Decorate! Melt in The Microwave and Pour in Every Shape. Make Candy Drip Cakes Lollipops and Decorate Cakes Cookies and Cupcakes! AZO Free. 1 kg.
- Price
- £14.37
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 4y ago

Wilton Candy Melts Light Blue 125 g
- Price
- £2.68
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

Wilton Candy Melts White 125 g
- Price
- £2.56
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago
Trending
90-day click momentum
Wilton Candy Melts Pick Any 4 Colours 125g Bags | Smooth Melting Candy for Cakes Decorating & Coating
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Oil Based Food Coloring for Chocolate 12 Vibrant Color Food Coloring for Chocolate Candy Melts Buttercream Frosting Fat Soluble Food Color Dye Ideal for Baking Fondant 0.2 Fl. oz (6 ml)/Bottles
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 1y ago

PME Candy Buttons Pink 340 g
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 5,452
- Age
- 13y ago

Wilton Candy Melts 125g Pick Any 3 | Sweet Creamy Coating for Cake Pops Cakes Candies & Treats
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Wilton Candy Melts - Pick any 2-125g Pack - Melting Candy with Sweet Creamy Flavour for Molding Dipping and Decorating Optimal for Cake Pops Candies Cakes and Coating Treats
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
Wilton Candy Melts 125g Pick Any 3 | Sweet Creamy Coating for Cake Pops Cakes Candies & Treats
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Wilton Candy Melts Pick Any 4 Colours 125g Bags | Smooth Melting Candy for Cakes Decorating & Coating
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Wilton Candy Melts - Pick any 2-125g Pack - Melting Candy with Sweet Creamy Flavour for Molding Dipping and Decorating Optimal for Cake Pops Candies Cakes and Coating Treats
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 6mo ago

PME Cake Candy Buttons | White (340g / 12oz)
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 9mo ago

PME Cake Candy Buttons | Pink (340g / 12oz)
- Price
- £3.90
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Wilton76%
- FunCakes12%
- PME10%
- YumCraft1%
- Open — no brand owns it (0%)
Demand
Pink Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 1.6×
Search terms
Top Pink Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candy melts67K/yr
- candy melts for cake pops14K/yr
- chocolate melts15K/yr
- white candy melts8K/yr
- wilton candy melts6K/yr
- cake pop chocolate melts4K/yr
- pink candy melts4K/yr
- pink chocolate melts4K/yr
- white chocolate melts4K/yr
- candy melts white3K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
There was also a bit of an after taste
Bad taste
These green ones taste of overbrewed tea
Colour is not great
it's yellow
the colors arent as vibrant as expected
** Arrived all melted together
Red candy melts
Extremely expensive
Overpriced,
A bit expensive for what they are
Small
packet was very small
Small packet size though
Love
Recommend for all your baking needs
Love them for cake and treat making
Great for cake pops
Colour
nice pink colour
The colour was vibrant and attractive
So easy to use
Great easy to use drip
Easy to melt and use
Good quality product
They are amazing quality go along way
Great product
Taste good
Taste great
They taste pretty good too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Chocolate questions
Answered from the same tracked data.









