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Pink and Blue Sweets

Fail

Shoppers spend only $30K a year here, so Pink and Blue Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£30K/yr43K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 29 sellers

Flapen Score

Pink and Blue Sweets against its category

The dotted line is the Grocery average. Past it, Pink and Blue Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink and Blue Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink and Blue Sweets 43K times last year and spent an estimated £30K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
7.5%
Market size, estimated
£30Ka year
Peak month
December3.0× the quietest month
Top search term
bubblegum bottles18K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £0.75 to £17.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£0.75–£17.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£919–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #16 within Confectionery. It carries 798 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
75%
Out of stock, average day
6.1%
Average rank
#16in Confectionery
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
798per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pink and Blue Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Berrymans48%
  • Sweetzone10%
  • Sweet Treat Gifting Co.8%
  • The Gourmet Sweet Company6%
  • HARIBO6%
  • Krazy Kandi5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Pink and Blue Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pink and Blue Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubblegum bottles18K/yr
  • fizzy bubblegum bottles9K/yr
  • bubblegum sweets6K/yr
  • blue and pink fizzy bottles7K/yr
  • bubble gum bottle sweets3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink and Blue Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.03

Odd taste

tastes like poison

Tastes strange

Flavor11%−0.10

I did not like the flavour of these at all

No bubblegum flavour

So disappointed, no flavor at all, total waste of money, wouldn't recommend it

Sweetness8%+1.75

the sugar went everywhere

The taste wasnt sweet

Disappointed in the product as the sweets taste of Berries

Advertised Vs Actual Product6%−0.07

Not like the image

not bubblegum as advertised

Hard Feel6%−0.07

the last 3 times Ive got them off Amazon they are rock hard

hard gel once the sugars gone

Love

Taste-Overall34%−0.03

Got a very easy taste

Great taste

Overall, a fun, tasty snack that Ill definitely buy again

Sweetness22%+1.75

Lovely sweets

Lovely squishy sweets that taste good

If you like fizzy jelly sweets then these are great

Value For Money13%+1.45

Value for money

Worth it

Great price

Flavor5%−0.10

flavour is nice

lovely bubblegum flavour too

Strong Bubblegum Flavour

Quality-Overall4%+0.34

Great product

They are good quality and taste great

FAQ

Common Pink and Blue Sweets questions

Answered from the same tracked data.