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pink and blue sweets

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 77Competition 38Returns 100Price range 16Avg price 27Brand share 44Review moat 68Quality gap 85

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good798.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.19

avg listing price — sweet spot $15–$100

Price range

Bad£0.75–£17.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 43K searches

According to Flapen's Amazon United Kingdom niche tracking, pink and blue sweets is a £30K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pink and blue sweets market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£23K–£28K
units × avg price
Conversion rate
7.5%
Avg BSR
#16
Page quality
0%
Prime
75%
Sponsored
55%
Out of stock
6.1%
Avg brand age
45 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Berrymans48%
  • Sweetzone10%
  • Sweet Treat Gifting Co.8%
  • The Gourmet Sweet Company6%
  • HARIBO6%
  • Krazy Kandi5%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top pink and blue sweets search terms

  • bubblegum bottles18K/yr
  • fizzy bubblegum bottles9K/yr
  • bubblegum sweets6K/yr
  • blue and pink fizzy bottles7K/yr
  • bubble gum bottle sweets3K/yr
All search terms

Top pink and blue sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£1K10%£3K15%£4K20%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about pink and blue sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Got a very easy taste”

Sweetness22%

“Lovely sweets”

Value For Money13%

“Value for money”

Flavor5%

“flavour is nice”

Quality-Overall4%

“Great product”

Health Benefits-Overall3%

“My stomach says Good”

Gifting Purpose2%

“Great gift”

Ease Of Chewing/Swallowing2%

“chewy, and full of bubblegum goodness”

Size-Overall1%

“the size of the pack is great for sharing or enjoying on your own”

Texture/Consistency-Overall1%

“The texture feels right”

What buyers complain about

Taste-Overall32%

“Odd taste”

Flavor11%

“I did not like the flavour of these at all”

Sweetness8%

“the sugar went everywhere”

Advertised Vs Actual Product6%

“Not like the image”

Hard Feel6%

“the last 3 times Ive got them off Amazon they are rock hard”

Stale/Rotten/Spoiled6%

“Not fizzy”

Ingredients-Overall4%

“Misleading ingredients”

Value For Money3%

“was actually quite annoyed as they were more expensive than this 140g bag”

Quality-Overall2%

“look pretty cheap”

Artificial Sweeteners2%

“slightly artificial tasting”

Common questions

Is pink and blue sweets profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (45/100).
How competitive is the pink and blue sweets niche?
14 brands and 29 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in pink and blue sweets?
Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
When does demand for pink and blue sweets peak?
Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the pink and blue sweets niche?
Listings span £0.75–£17.74; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.