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Pineapple Vodka

Fail

The top 5 brands take 100% of clicks, so Pineapple Vodka is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£193K/yr186K searches / yr
90-day growth
+49.9%search demand this quarter
Competition
89%top-5 click share · 1 brands · 50 sellers

Flapen Score

Pineapple Vodka against its category

The dotted line is the Grocery average. Past it, Pineapple Vodka is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pineapple Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pineapple Vodka 186K times last year and spent an estimated £193K. One brand takes every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+49.9%
Conversion, latest week
4.7%
Market size, estimated
£193Ka year
Peak month
December3.4× the quietest month
Top search term
ciroc vodka91K searches a year

02 · Price

A sale here is worth £22.22.

Listings sell for £22.22 on average, from £7.86 to £33.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £22.22 that is £11K to £17K a year per listing.

Average price
£22.22inside the $15 to $100 sweet spot
Price range
£7.86–£33.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Beer, Wine & Spirits. It carries 1,262 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,262per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Pineapple Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Ciroc100%
  • Open — no brand owns it (0%)

Demand

Pineapple Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Pineapple Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ciroc vodka91K/yr
  • ciroc70K/yr
  • pineapple vodka9K/yr
  • vodka ciroc5K/yr
  • au pineapple vodka4K/yr
  • ciroc vodka 1 litre7K/yr

Reviews and returns

What reviews say buyers love and hate about Pineapple Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Alcohol Flavor40%−0.01

was told it was very enjoyable drink

Good and refined drink

Great value and quality great drink

Value For Money22%+1.41

Great value for money

Excellent price

Really pleased that I managed to buy it on offer for £7.99 so repurchased quickly before offer ended

Taste-Overall22%+1.29

Great taste

Tastes amazing

Yum yum

Flavor7%+1.35

the flavour is lovely

being a big fan of flavoured vodka

Quality-Overall4%−0.10

Great value and quality great drink

Excellent quality

FAQ

Common Pineapple Vodka questions

Answered from the same tracked data.