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Pineapple

Fail

Prices span $0.66–$9.85, mostly outside the sweet spot, so Pineapple is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£113K/yr186K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
59%top-5 click share · 6 brands · 18 sellers

Flapen Score

Pineapple against its category

The dotted line is the Grocery average. Past it, Pineapple is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pineapple market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pineapple 186K times last year and spent an estimated £113K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

25.0% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
25.0%
Market size, estimated
£113Ka year
Peak month
December1.2× the quietest month
Top search term
pineapple176K searches a year

02 · Price

A sale here is worth £2.43.

Listings sell for £2.43 on average, from £0.66 to £9.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £2.43 that is £7K to £10K a year per listing.

Average price
£2.43under the $15 to $100 sweet spot
Price range
£0.66–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #77 within Juice & Smoothies. It carries 590 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#77in Juice & Smoothies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Morrisons30%
  • Fyffes26%
  • by Amazon22%
  • Del Monte17%
  • Malaxlx4%
  • Dole1%
  • Open — no brand owns it (0%)

Demand

Pineapple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pineapple search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pineapple176K/yr
  • pinapple4K/yr
  • pineapp4K/yr
  • pineappl2K/yr

Reviews and returns

What reviews say buyers love and hate about Pineapple

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.06

Big

too small

Smaller than expected

Hard Feel15%−0.12

Very hard

Fruit a bit hard

They was all soft not fit to eat

Taste-Overall11%+1.78

it taste more like vinegar that pickles

I thought they tasted metallic

Not a great taste

Stale/Rotten/Spoiled8%−0.05

Not Ripe enough to eat straight away

too unripe

Found these took ages to ripen

Chunk/Clump/Collection5%+0.54

Pineapple chunks

Chunks not slices

Love

Taste-Overall27%+1.78

Great tasty snack

Very tasty

Lovely snack

Freshness16%+0.60

Fresh and tasty

Fresh fruit

Fresh when arrived

Quality-Overall13%+0.45

Good make

Good quality

Great quality and very reliable pineapple chunks

Value For Money11%+0.24

Value for money

Good value for money

Good value

Sweetness6%+0.30

Good quality fruit, balanced between sweetness and tart, so refreshing

Sweet and chewy pineapple in a sweet syrup

Deliciously sweet

FAQ

Common Pineapple questions

Answered from the same tracked data.