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Pina Colada

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $65K a year here, so Pina Colada is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£65K/yr91K searches / yr
90-day growth
+119.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 37 sellers

Flapen Score

Pina Colada against its category

The dotted line is the Grocery average. Past it, Pina Colada is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pina Colada market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pina Colada 91K times last year and spent an estimated £65K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +119.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+119.5%
Conversion, latest week
6.0%
Market size, estimated
£65Ka year
Peak month
December6.1× the quietest month
Top search term
pina colada77K searches a year

02 · Price

A sale here is worth £11.80.

Listings sell for £11.80 on average, from £1.05 to £25.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.80 that is £3K to £6K a year per listing.

Average price
£11.80under the $15 to $100 sweet spot
Price range
£1.05–£25.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #186 within Beer, Wine & Spirits. It carries 188 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
90%
Out of stock, average day
6.7%
Average rank
#186in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pina Colada products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

59%

Top 20: 99%

Open market

22%

  • Funkin27%
  • Finest Call15%
  • Coppa Cocktails12%
  • De Kuyper11%
  • Malibu8%
  • Master of Mixes5%

Demand

Pina Colada search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.1×

Reviews and returns

What reviews say buyers love and hate about Pina Colada

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%+0.72

Sharp aftertaste

It tastes like someone took a Baileys

Didn't like the taste

Sweetness15%−0.30

Mostly I can taste delicate coconut taste which is not that sweet

Too sweet and sugary for ninja slushy

Too sweet

Flavor6%−0.04

added fake coconut flavour

the flavour wasn't quite right

would like the flavor to be stronger

Value For Money4%+0.81

do think its a bit overpriced

Alcohol Content3%−0.03

There is some sharpness from the alcohol

I'm not sure that I could drink more than a glass of it at a time

Although the alcohol is 14.9% I think it tastes stronger than that

Love

Taste-Overall36%+0.72

Amazing taste

Tastes gorgeous

Yummy and moreish

Sweetness11%−0.30

also the sweetness is balanced with nice levels of acidity

Very sweet

It manages to be sweet

Flavor9%−0.04

The flavour is well balanced

great flavour too

This is a smooth and creamy piña colada, takes me back to the Bahamas, its got a lovely tropical vibe which hits perfectly, a well balanced cocktail, you get pineapple balanced with coconut, Love it

Quality-Overall7%+1.19

I believe that this drink is of good quality

Bottle quality feels good

Excellent product

Alcohol Flavor7%+0.52

This is a lovely smooth ready to drink cocktail

Loved these cocktails

It makes a lovely shot drink

FAQ

Common Pina Colada questions

Answered from the same tracked data.