How competitive is the Pilsner Urquell niche on Amazon United Kingdom?

5 brands and 43 sellers compete in Pilsner Urquell on Amazon United Kingdom. The top 5 Pilsner Urquell products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Pilsner Urquell?

Pilsner Urquell buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Value For Money, Alcohol Content, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Pilsner Urquell niche?

Pilsner Urquell sells for £15.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.10–£43.58. The average incumbent carries 500 reviews — the moat a new listing must climb.

Pilsner Urquell

brand-locked demand (top 5 brands take 100% of clicks) — Pilsner Urquell doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pilsner Urquell profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pilsner Urquell is a £94K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Pilsner Urquell: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.7% over the last 90 days and 8.1% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr8K

Search volume / yr+3.7%76K

Conversion rate8.1%

Avg price£15.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 43

Top-5 product click share77%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Pilsner Urquell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)

Price: £20.77
Rating: 4.1/5
Reviews: 23
Age: 2y ago

Staropramen 10 x 440ml (Cans)

Price: £9.91
Rating: 4.1/5
Reviews: 23
Age: 1y ago

Staropramen Premium Czech Lager 12 x 330ml

Price: £10.54
Rating: 4.7/5
Reviews: 189
Age: 6y ago

Pilsner Urquell Premium Lager Beer 50cl

Price: £3.13
Rating: 4.7/5
Reviews: 8
Age: 7y ago

Staropramen Premium Czech Lager 660ml

Price: £2.51
Rating: 4.7/5
Reviews: 189
Age: 12y ago

Newest

by launch date

Staropramen 10 x 440ml (Cans)

Price: £9.91
Rating: 4.1/5
Reviews: 23
Age: 1y ago

Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)

Price: £20.77
Rating: 4.1/5
Reviews: 23
Age: 2y ago

Staropramen 4 x 440ml

Price: £7.13
Rating: 3.0/5
Reviews: 2
Age: 2y ago

Staropramen Premium Czech Lager Beer 12 x 660 ml (bottles)

Price: £20.25
Rating: 4.4/5
Reviews: 261
Age: 4y ago

Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary

Price: £11.39
Rating: 4.7/5
Reviews: 4,200
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Staropramen80%
Pilsner Urquell15%
STELLA ARTOIS2%
STAROPRAMEN PINT TANKARD2%
Heineken1%
Open — no brand owns it (0%)

Pilsner Urquell demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR8.1%Products14Brands5Top 5 Brands100%OOS Rate17.2%Rating4.4★Reviews500Avg BSR#274

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Pilsner Urquell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

staropramen34K/yr -0.9%4.6% conv.
staropramen beer18K/yr -9.3%4.1% conv.
pilsner urquell16K/yr +16.8%1.3% conv.
czech beer9K/yr +32.9%1.0% conv.

What reviews say buyers love and hate about Pilsner Urquell

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money40%

“Absolutely great value for your Ching Ching”

Alcohol Flavor23%

“Awesome beer”

Flavor10%

“Lovely Flavour”

Taste-Overall10%

“Classic taste”

Quality-Overall6%

“Good product”

What buyers complain about

72% of reviews

Advertised Vs Actual Product33%

“Misleading information”

Value For Money17%

“If it is very expensive when you look just keep checking until it goes down”

Alcohol Content11%

“but this must be non alcoholic even though the cans say 4.6%”

Stale/Rotten/Spoiled11%

“i am not even remotely fresh”

Pilsner Urquell return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Pilsner Urquell questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pilsner Urquell 45/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 14 tracked products. Search demand moved +3.7% over the last 90 days.