Pilsner Urquell
FailThe top 5 brands take 100% of clicks, so Pilsner Urquell is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £94K/yr76K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 43 sellers
Flapen Score
Pilsner Urquell against its category
The dotted line is the Grocery average. Past it, Pilsner Urquell is stronger. Inside it, weaker.
Market
The Pilsner Urquell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pilsner Urquell 76K times last year and spent an estimated £94K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £94Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- staropramen34K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £2.10 to £43.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £2.10–£43.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #274 within Beer, Wine & Spirits. It carries 500 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 57%
- Out of stock, average day
- 17.2%
- Average rank
- #274in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 500per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Pilsner Urquell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)
- Price
- £20.77
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 2y ago

Staropramen 10 x 440ml (Cans)
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Staropramen Premium Czech Lager 12 x 330ml
- Price
- £10.54
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 6y ago

Pilsner Urquell Premium Lager Beer 50cl
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Staropramen Premium Czech Lager 660ml
- Price
- £2.51
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pilsner Urquell Set of 2 Beer Glasses
- Price
- £18.42
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 14y ago

Pilsner Urquell Premium Lager Beer 50cl
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Pilsner Urquell Premium Lager Beer 50cl
- Price
- £2.10
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 10y ago

Staropramen Premium Lager 24 x 330ml (Pack of 24 x 330ml)
- Price
- £38.42
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8y ago

Staropramen Premium Czech Lager 660ml
- Price
- £2.51
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 12y ago
Newest
by launch date
Staropramen 10 x 440ml (Cans)
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)
- Price
- £20.77
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 2y ago

Staropramen 4 x 440ml
- Price
- £7.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago

Staropramen Premium Czech Lager Beer 12 x 660 ml (bottles)
- Price
- £20.25
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 4y ago

Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary
- Price
- £11.39
- Rating
- 4.7/5
- Reviews
- 4,200
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Staropramen80%
- Pilsner Urquell15%
- STELLA ARTOIS2%
- STAROPRAMEN PINT TANKARD2%
- Heineken1%
- Open — no brand owns it (0%)
Demand
Pilsner Urquell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Pilsner Urquell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- staropramen34K/yr
- staropramen beer18K/yr
- pilsner urquell16K/yr
- czech beer9K/yr
Reviews and returns
What reviews say buyers love and hate about Pilsner Urquell
We read the reviews and the return reasons for every product selling here.
“Misleading information”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pilsner Urquell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









