pilsner urquell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Great499.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Price range
Good£2.10–£43.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad£94K£94K/yr · 76K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pilsner urquell is a £94K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pilsner urquell market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £91K–£121K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 7%
- Out of stock
- 17.2%
- Avg brand age
- 78 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Staropramen80%
- Pilsner Urquell15%
- STELLA ARTOIS2%
- STAROPRAMEN PINT TANKARD2%
- Heineken1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +3.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top pilsner urquell search terms
- staropramen34K/yr
- staropramen beer18K/yr
- pilsner urquell16K/yr
- czech beer9K/yr
Top pilsner urquell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)
Staropramen£20.774.1★23 rev
Staropramen 10 x 440ml (Cans)
Staropramen£9.914.1★23 rev
Staropramen Premium Czech Lager 12 x 330ml
Staropramen£10.544.7★189 rev
Pilsner Urquell Premium Lager Beer 50cl
Pilsner Urquell£3.134.7★8 rev
Staropramen Premium Czech Lager 660ml
Staropramen£2.514.7★189 rev
Newest
by launch dateStaropramen 10 x 440ml (Cans)
Staropramen£9.9123 rev
Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)
Staropramen£20.7723 rev
Staropramen 4 x 440ml
Staropramen£7.132 rev
Staropramen Premium Czech Lager Beer 12 x 660 ml (bottles)
Staropramen£20.25261 rev
Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary
STELLA ARTOIS£11.394,200 rev
Trending
90-day click momentum
Pilsner Urquell Set of 2 Beer Glasses
Pilsner Urquell£18.424.5★
Pilsner Urquell Premium Lager Beer 50cl
Pilsner Urquell£3.134.7★
Pilsner Urquell Premium Lager Beer 50cl
Pilsner Urquell£2.104.5★
Staropramen Premium Lager 24 x 330ml (Pack of 24 x 330ml)
Staropramen£38.425.0★
Staropramen Premium Czech Lager 660ml
Staropramen£2.514.7★
What buyers say about pilsner urquell
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely great value for your Ching Ching”
“Awesome beer”
“Lovely Flavour”
“Classic taste”
“Good product”
“As expected”
“perfectly refreshing”
“This is real quality lager, brewed and bottled in Italy, what a difference between this and the ones that are brewed and bottled in the UK, these ones have no after taste or smell from bottle when you open it, just quality clean crisp tasting lager, and at £24 with voucher for 24 x 330ml bottles its that good a deal that Ive just ordered another case, they are also dated until end of march 2027, Great Deal”
What buyers complain about
“Misleading information”
“If it is very expensive when you look just keep checking until it goes down”
“but this must be non alcoholic even though the cans say 4.6%”
“i am not even remotely fresh”
Top return reasons
Common questions
- Is pilsner urquell profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 14 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the pilsner urquell niche?
- 5 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pilsner urquell?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Alcohol Content. The return rate is 0.2%.
- When does demand for pilsner urquell peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pilsner urquell niche?
- Listings span £2.10–£43.58; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.