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Pilsner Urquell

Fail

The top 5 brands take 100% of clicks, so Pilsner Urquell is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£94K/yr76K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
77%top-5 click share · 5 brands · 43 sellers

Flapen Score

Pilsner Urquell against its category

The dotted line is the Grocery average. Past it, Pilsner Urquell is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilsner Urquell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pilsner Urquell 76K times last year and spent an estimated £94K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
8.1%
Market size, estimated
£94Ka year
Peak month
December3.0× the quietest month
Top search term
staropramen34K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £2.10 to £43.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£2.10–£43.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #274 within Beer, Wine & Spirits. It carries 500 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
57%
Out of stock, average day
17.2%
Average rank
#274in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
500per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Pilsner Urquell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Staropramen80%
  • Pilsner Urquell15%
  • STELLA ARTOIS2%
  • STAROPRAMEN PINT TANKARD2%
  • Heineken1%
  • Open — no brand owns it (0%)

Demand

Pilsner Urquell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pilsner Urquell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staropramen34K/yr
  • staropramen beer18K/yr
  • pilsner urquell16K/yr
  • czech beer9K/yr

Reviews and returns

What reviews say buyers love and hate about Pilsner Urquell

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.08

Misleading information

Value For Money17%+0.43

If it is very expensive when you look just keep checking until it goes down

Alcohol Content11%−0.04

but this must be non alcoholic even though the cans say 4.6%

non alcoholic

Stale/Rotten/Spoiled11%−0.04

i am not even remotely fresh

Love

Value For Money40%+0.43

Absolutely great value for your Ching Ching

Good value

Great Deal

Alcohol Flavor23%−0.09

Awesome beer

A nice strong beer

Lovely brew

Flavor10%+2.03

Lovely Flavour

just quality clean crisp tasting lager

great tasting lager

Taste-Overall10%+0.88

Classic taste

Awesome beer

the taste is nice

Quality-Overall6%+1.02

Good product

A quality product

high-quality, and always hits the spot

Return

0.2% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

Misleading information

FAQ

Common Pilsner Urquell questions

Answered from the same tracked data.