How competitive is the Pilchards in Tomato Sauce niche on Amazon United Kingdom?

12 brands and 43 sellers compete in Pilchards in Tomato Sauce on Amazon United Kingdom. The top 5 Pilchards in Tomato Sauce products take 58% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Pilchards in Tomato Sauce niche?

Pilchards in Tomato Sauce sells for £19.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.01–£42.95. The average incumbent carries 76 reviews — the moat a new listing must climb.

Pilchards in Tomato Sauce

Pilchards in Tomato Sauce shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pilchards in Tomato Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pilchards in Tomato Sauce is a £295K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 60/100.

Pilchards in Tomato Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.9% over the last 90 days and 9.6% of searches end in a purchase.

£295K

revenue / yr

Units sold / yr20K

Search volume / yr-1.9%159K

Conversion rate9.6%

Avg price£19.34

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 43

Top-5 product click share58%

Open market19%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Top Pilchards in Tomato Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Glenryck Pilchards in Tomato Sauce 155g

Price: £1.01
Rating: 4.4/5
Reviews: 322
Age: 16y ago

Glenryck Pacific Pilchards in Tomato Sauce 155 g (Pack of 12)

Price: £24.59
Rating: 4.4/5
Reviews: 404
Age: 14y ago

Glenryck Pilchards 155g x 6

Price: £17.46
Rating: 4.0/5
Reviews: 34
Age: 3y ago

RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)

Price: £16.33
Rating: 4.0/5
Reviews: 74
Age: 2y ago

Glenryck Pacific Pilchards in Tomato Sauce - 12 x 155g

Price: £25.59
Rating: 4.3/5
Reviews: 11
Age: 13y ago

Newest

by launch date

Sardines in Tomato Sauce Rich in Omega 3 120g Box of 12

Price: £18.95
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Kingfisher Sardines in Tomato Sauce 4 Pack 4 x 120g Tinned Sardines in Rich Tomato Sauce Ready to Eat Includes Gifty Goodness Shopping List

Price: £9.05
Rating: 3.9/5
Reviews: 3
Age: 4mo ago

Pilchards in Tomato Sauce - 425g X Pack of 5 - High in Omega 3 Fatty Acids

Price: £17.07
Rating: 4.0/5
Reviews: 24
Age: 1y ago

by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g

Price: £3.22
Rating: 4.7/5
Reviews: 276
Age: 1y ago

RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)

Price: £16.33
Rating: 4.0/5
Reviews: 74
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

Top-5 brand share

81%

Top 20: 94%

Top-5 click share

58%

Top 20: 96%

Open market

13%

Glenryck64%
RYYN6%
--6%
John West5%
Princes3%
Gifty Goodness3%
Open — no brand owns it (6 brands, 13%)

Pilchards in Tomato Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR9.6%Products23Brands12Top 5 Brands81%OOS Rate18.6%Rating4.3★Reviews76Avg BSR#195

Top Pilchards in Tomato Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sardines in tomato sauce42K/yr -0.6%2.6% conv.
pilchards in tomato sauce42K/yr +3.2%5.0% conv.
pilchards29K/yr +4.3%4.2% conv.
glenryck pilchards in tomato sauce 155g12K/yr -35.9%6.3% conv.
tinned pilchards12K/yr +4.0%3.4% conv.
pilchards in tomato sauce 400g6K/yr +15.0%3.7% conv.
tinned sardines in tomato sauce3K/yr -10.5%3.2% conv.
tinned pilchards in tomato sauce4K/yr +1.5%7.2% conv.
glenryck pilchards4K/yr -24.7%5.7% conv.
glenryck pilchards in tomato sauce5K/yr -39.0%8.1% conv.

What reviews say buyers love and hate about Pilchards in Tomato Sauce

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“The tomato sauce was delicious”

Value For Money14%

“Good value for money”

Quality-Overall13%

“Great value and good quality tuna”

Advertised Vs Actual Product8%

“As advertised”

Flavor5%

“Lovely flavour”

What buyers complain about

93% of reviews

Value For Money30%

“Very pricey”

Size-Overall15%

“Very small”

Quality-Overall10%

“Poor quality brand”

Oily/Greasy10%

“are in Sunflower oil not Olive oil”

Smell8%

“the rest had a very bad odour and tasted disgusting”

Common Pilchards in Tomato Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pilchards in Tomato Sauce 60/100 on Amazon United Kingdom — Worth a look. The niche generates £295K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.

Pilchards in Tomato Sauce buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.