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Pilchards in Tomato Sauce

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -1.9% this quarter, so Pilchards in Tomato Sauce is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£295K/yr159K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
58%top-5 click share · 12 brands · 43 sellers

Flapen Score

Pilchards in Tomato Sauce against its category

The dotted line is the Grocery average. Past it, Pilchards in Tomato Sauce is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilchards in Tomato Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pilchards in Tomato Sauce 159K times last year and spent an estimated £295K. The top 5 brands take 81% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
9.6%
Market size, estimated
£295Ka year
Top search term
sardines in tomato sauce42K searches a year

02 · Price

A sale here is worth £19.34.

Listings sell for £19.34 on average, from £1.01 to £42.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.34 that is £10K to £15K a year per listing.

Average price
£19.34inside the $15 to $100 sweet spot
Price range
£1.01–£42.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #195 within Tinned & Jarred Food. It carries 76 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
22%
Out of stock, average day
18.6%
Average rank
#195in Tinned & Jarred Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Pilchards in Tomato Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£59K£89K£118K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

43

Top-5 brand share

81%

Top 20: 94%

Top-5 click share

58%

Top 20: 96%

Open market

13%

  • Glenryck64%
  • RYYN6%
  • --6%
  • John West5%
  • Princes3%
  • Gifty Goodness3%
  • Open — no brand owns it (6 brands, 13%)

Demand

Pilchards in Tomato Sauce search demand

Weekly searches over the year. Pick a range.

3K2KPrime Day '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Pilchards in Tomato Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sardines in tomato sauce42K/yr
  • pilchards in tomato sauce42K/yr
  • pilchards29K/yr
  • glenryck pilchards in tomato sauce 155g12K/yr
  • tinned pilchards12K/yr
  • pilchards in tomato sauce 400g6K/yr
  • tinned sardines in tomato sauce3K/yr
  • tinned pilchards in tomato sauce4K/yr
  • glenryck pilchards4K/yr
  • glenryck pilchards in tomato sauce5K/yr

Reviews and returns

What reviews say buyers love and hate about Pilchards in Tomato Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.12

Very pricey

Bit expensive

this product is massively overpriced

Size-Overall15%−0.12

Very small

Smaller tins

Tiny

Quality-Overall10%+0.18

Poor quality brand

Disappointed- - small quality of fish

Oily/Greasy10%−0.03

are in Sunflower oil not Olive oil

Would have preferred olive oil rather than sunflower oil

Smell8%−0.07

the rest had a very bad odour and tasted disgusting

Tiddles took one smell

Love

Taste-Overall37%+2.71

The tomato sauce was delicious

Great tasting

sauce very nice

Value For Money14%−0.12

Good value for money

They really are worth buying

Good value

Quality-Overall13%+0.18

Great value and good quality tuna

Excellent product

Good quality

Advertised Vs Actual Product8%

As advertised

As described

Does exactly what it says on the box

Flavor5%+0.49

Lovely flavour

sauce very nice

Delicious tuna drenched in spicy tomato sauce

FAQ

Common Pilchards in Tomato Sauce questions

Answered from the same tracked data.