pilchards in tomato sauce
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible76.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.34avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.01–£42.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£295K£295K/yr · 159K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pilchards in tomato sauce is a £295K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pilchards in tomato sauce market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £290K–£387K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 26%
- Out of stock
- 18.6%
- Avg brand age
- 66 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
43
Top-5 brand share
81%
Top 20: 94%
Top-5 click share
58%
Top 20: 96%
Open market
13%
- Glenryck64%
- RYYN6%
- --6%
- John West5%
- Princes3%
- Gifty Goodness3%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 22 weeks — -1.9% search growth over the last 90 days.Top pilchards in tomato sauce search terms
- sardines in tomato sauce42K/yr
- pilchards in tomato sauce42K/yr
- pilchards29K/yr
- glenryck pilchards in tomato sauce 155g12K/yr
- tinned pilchards12K/yr
- pilchards in tomato sauce 400g6K/yr
- tinned sardines in tomato sauce3K/yr
- tinned pilchards in tomato sauce4K/yr
- glenryck pilchards4K/yr
- glenryck pilchards in tomato sauce5K/yr
Top pilchards in tomato sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glenryck Pilchards in Tomato Sauce 155g
Glenryck£1.014.4★322 rev
Glenryck Pacific Pilchards in Tomato Sauce 155 g (Pack of 12)
Glenryck£24.594.4★404 rev
Glenryck Pilchards 155g x 6
Glenryck£17.464.0★34 rev
RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)
RYYN£16.334.0★74 rev
Glenryck Pacific Pilchards in Tomato Sauce - 12 x 155g
Glenryck£25.594.3★11 rev
Newest
by launch date
Sardines in Tomato Sauce Rich in Omega 3 120g Box of 12
Generic£18.950 rev
Kingfisher Sardines in Tomato Sauce 4 Pack 4 x 120g Tinned Sardines in Rich Tomato Sauce Ready to Eat Includes Gifty Goodness Shopping List
Gifty Goodness£9.053 rev
Pilchards in Tomato Sauce - 425g X Pack of 5 - High in Omega 3 Fatty Acids
TIGHUP£17.0724 rev
by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g
by Amazon£3.22276 rev
RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)
RYYN£16.3374 rev
Trending
90-day click momentumSardines in Tomato Sauce Rich in Omega 3 120g Box of 12
Generic£18.950.0★
Kingfisher Sardines in Tomato Sauce 4 Pack 4 x 120g Tinned Sardines in Rich Tomato Sauce Ready to Eat Includes Gifty Goodness Shopping List
Gifty Goodness£9.053.9★
Glenryck Pilchards in Tomato Sauce 400g Box of 12
My Africa Caribbean£42.954.7★
Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks
Tropical Sun£11.934.4★
Glenryck Pacific Pilchards in Tomato Sauce 155 g (Pack of 12)
Glenryck£24.594.4★
What buyers say about pilchards in tomato sauce
What buyers praise and complain about, mined from review topics.What buyers love
“The tomato sauce was delicious”
“Good value for money”
“Great value and good quality tuna”
“As advertised”
“Lovely flavour”
“Delicious and healthy”
“At last”
“Nice size too”
“a great source of protein”
“I like sauce all over fish so Im gutted”
What buyers complain about
“Very pricey”
“Very small”
“Poor quality brand”
“are in Sunflower oil not Olive oil”
“the rest had a very bad odour and tasted disgusting”
“Risk from dented canned meats & fish”
“Not much in the way of either tomato or tuna taste at all”
“the sauce is brown not red”
“not canned very well”
“it was really salty”
Common questions
- Is pilchards in tomato sauce profitable to sell on Amazon United Kingdom?
- The niche generates £295K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the pilchards in tomato sauce niche?
- 12 brands and 43 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pilchards in tomato sauce?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the pilchards in tomato sauce niche?
- Listings span £1.01–£42.95; the average listing price is £19.34 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.