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Pickling Spice

Fail

Prices span $2.86–$12.47, mostly outside the sweet spot, so Pickling Spice is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£59K/yr49K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
71%top-5 click share · 8 brands · 11 sellers

Flapen Score

Pickling Spice against its category

The dotted line is the Grocery average. Past it, Pickling Spice is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pickling Spice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pickling Spice 49K times last year and spent an estimated £59K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
18.1%
Market size, estimated
£59Ka year
Peak month
October7.1× the quietest month
Top search term
pickling spice33K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £2.86 to £12.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.73 that is £2K to £3K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£2.86–£12.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #103 within Herbs, Spices & Seasonings. It carries 271 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
77%
Out of stock, average day
0.4%
Average rank
#103in Herbs, Spices & Seasonings
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
271per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pickling Spice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Hatton Hill43%
  • Old India21%
  • Buy Whole Foods Online13%
  • MANOR SPRINGS13%
  • COLOURFULTREES4%
  • Badia2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pickling Spice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×

Search terms

Top Pickling Spice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pickling spice33K/yr
  • pickling spice mix7K/yr
  • pickling spices5K/yr
  • pickling spices for pickled onions4K/yr

Reviews and returns

What reviews say buyers love and hate about Pickling Spice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting20%−0.06

Directions to quntities missing

Size-Overall20%−0.14

For me its a very small bag also The product image shown is in a resealable bag the one i recieved is in a normal clear bag

Flavor20%−0.13

Personally I didn't really like the flavor

Spiciness13%+0.86

Spices, perhaps a little bland

so the veg are very spicy

Ease Of Use7%+0.31

such as grinding a scoop down. took a while

Love

Quality-Overall30%+1.63

Very good quality spice

Excellent quality

Pleased with the quality of the product

Spiciness16%+0.86

Great spices, easy to use

Excellent mix of spice

Nice pickling spice mix

Blend/Ratio15%+0.48

Good mix

Excellent mix of spice

Great mix of spices

Taste-Overall10%+0.86

the fish came out very tasty

Excellent as my wife is celiac lovely taste

Yummy

Value For Money10%+0.07

Good value

Fairly good value

good value too

FAQ

Common Pickling Spice questions

Answered from the same tracked data.