pickles
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.58 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good737.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£247K£247K/yr · 415K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.24–£19.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£4.58avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pickles is a £247K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pickles market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £229K–£275K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #370
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.7%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
83
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
15%
- Branston33%
- Morrisons20%
- Mrs Elswood15%
- Van Holten's Pickles9%
- Melis4%
- Bug's Pantry3%
- Open — no brand owns it (13 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top pickles search terms
- pickles190K/yr
- pickle105K/yr
- branston pickle60K/yr
- grillos pickles13K/yr
- pickled25K/yr
- sweet pickle5K/yr
- branston smooth pickle5K/yr
- branston pickle small chunk4K/yr
- spicy pickles3K/yr
- branston pickle smooth5K/yr
Top pickles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Branston Small Chunk Pickle 360g
Branston£2.284.7★447 rev
Branston Original Pickle 360g
Branston£2.204.7★587 rev
Mrs Elswood Sandwich Gherkins 540g
Mrs Elswood£2.404.5★2,848 rev
Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
Van Holten's Pickles£8.774.0★45 rev
Morrisons Whole Gherkins 680 g
Morrisons£1.434.6★1,149 rev
Newest
by launch date
Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
Bug's Pantry£10.3355 rev
Mrs Elswood Classic Pickle Bites
Mrs Elswood£1.442,848 rev
Mrs Elswood Peri Peri Pickle Bites Crunchy Fiery Hot Pickly 1 x 50g
Mrs Elswood£1.242,848 rev
Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
Van Holten's Pickles£8.7745 rev
Van Holtens Pickle In A Pouch Assorted Pack (Pickle Rick Hot Mama Big Papa) 306g - Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
Van Holten's Pickles£9.2299 rev
Trending
90-day click momentumVan Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
Bug's Pantry£10.333.8★
Branston Original Pickle 360g
Branston£2.204.7★
Mrs Elswood Burger Gherkins 670 g
Mrs Elswood£2.284.5★
Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
Van Holten's Pickles£8.774.0★
Branston Original Pickle 720 g
Branston£3.014.6★
What buyers say about pickles
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“definitely good enough for everyday use”
“Crispy and delicious”
“Nice crunchy little snack, good level of heat and nice flavour”
“Well worth the money”
“As described”
“they are the perfect size to place into bread for sandwiches”
“Really satisfying if your looking for a savoury snack without the carbs or calories”
“Fresh”
“It is healthy and tastes good”
What buyers complain about
“not tasty”
“a bit pricey”
“smaller than expected”
“It is hard to describe the flavour”
“Out standing little bit of crunch on the out side”
“Sugar and Artificial Sweeteners”
“More sweeter”
“change up the ingredients to cheaper products”
“Absolutely disgusting doesnt even taste close to a pickle synthetic nastiness cant even get the smell of my finger- dunno what I expected 😂 absolute junk gimic”
“Quality doesnt change”
Top return reasons
Common questions
- Is pickles profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pickles niche?
- 19 brands and 83 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in pickles?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for pickles peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the pickles niche?
- Listings span £1.24–£19.38; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.