How competitive is the Pickles niche on Amazon United Kingdom?

19 brands and 83 sellers compete in Pickles on Amazon United Kingdom. The top 5 Pickles products take 41% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Pickles?

Pickles buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pickles niche?

Pickles sells for £4.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.24–£19.38. The average incumbent carries 738 reviews — the moat a new listing must climb.

Pickles

Pickles shows low returns (0.0%), but pricing outside the sweet spot ($4.58 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pickles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pickles is a £247K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Pickles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.1% over the last 90 days and 13.0% of searches end in a purchase.

£247K

revenue / yr

Units sold / yr60K

Search volume / yr-1.1%415K

Conversion rate13.0%

Avg price£4.58

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers19 · 83

Top-5 product click share41%

Open market18%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Top Pickles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Branston Small Chunk Pickle 360g

Price: £2.28
Rating: 4.7/5
Reviews: 447
Age: 10y ago

Branston Original Pickle 360g

Price: £2.20
Rating: 4.7/5
Reviews: 587
Age: 14y ago

Mrs Elswood Sandwich Gherkins 540g

Price: £2.40
Rating: 4.5/5
Reviews: 2,848
Age: 14y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins

Price: £8.77
Rating: 4.0/5
Reviews: 45
Age: 1y ago

Morrisons Whole Gherkins 680 g

Price: £1.43
Rating: 4.6/5
Reviews: 1,149
Age: 10y ago

Newest

by launch date

Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)

Price: £10.33
Rating: 3.8/5
Reviews: 55
Age: 5mo ago

Mrs Elswood Classic Pickle Bites

Price: £1.44
Rating: 4.5/5
Reviews: 2,848
Age: 1y ago

Mrs Elswood Peri Peri Pickle Bites Crunchy Fiery Hot Pickly 1 x 50g

Price: £1.24
Rating: 4.5/5
Reviews: 2,848
Age: 1y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins

Price: £8.77
Rating: 4.0/5
Reviews: 45
Age: 1y ago

Van Holtens Pickle In A Pouch Assorted Pack (Pickle Rick Hot Mama Big Papa) 306g - Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins

Price: £9.22
Rating: 4.1/5
Reviews: 99
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

15%

Branston33%
Morrisons20%
Mrs Elswood15%
Van Holten's Pickles9%
Melis4%
Bug's Pantry3%
Open — no brand owns it (13 brands, 15%)

Pickles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume415KCVR13.0%Products43Brands19Top 5 Brands82%OOS Rate0.7%Rating4.5★Reviews738Avg BSR#370

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Pickles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pickles190K/yr -7.3%9.3% conv.
pickle105K/yr +4.9%8.7% conv.
branston pickle60K/yr +0.9%24.1% conv.
grillos pickles13K/yr +42.2%0.3% conv.
pickled25K/yr -9.8%2.9% conv.
sweet pickle5K/yr +30.0%15.6% conv.
branston smooth pickle5K/yr -0.6%0.4% conv.
branston pickle small chunk4K/yr +12.4%4.3% conv.
spicy pickles3K/yr -16.4%1.9% conv.
branston pickle smooth5K/yr -34.2%1.5% conv.

What reviews say buyers love and hate about Pickles

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall43%

“Great taste”

Quality-Overall11%

“definitely good enough for everyday use”

Crispiness9%

“Crispy and delicious”

Flavor7%

“Nice crunchy little snack, good level of heat and nice flavour”

Value For Money6%

“Well worth the money”

What buyers complain about

86% of reviews

Taste-Overall35%

“not tasty”

Value For Money13%

“a bit pricey”

Size-Overall8%

“smaller than expected”

Flavor7%

“It is hard to describe the flavour”

Crispiness5%

“Out standing little bit of crunch on the out side”

Pickles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Pickles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pickles 55/100 on Amazon United Kingdom — Worth a look. The niche generates £247K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.1% over the last 90 days.