Pickles
MaybeReturns run at only 0.0% of orders. But products sell for $4.58 on average, outside the sweet spot, so Pickles is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £247K/yr415K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 83 sellers
Flapen Score
Pickles against its category
The dotted line is the Grocery average. Past it, Pickles is stronger. Inside it, weaker.
Market
The Pickles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pickles 415K times last year and spent an estimated £247K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £247Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- pickles190K searches a year
02 · Price
A sale here is worth £4.58.
Listings sell for £4.58 on average, from £1.24 to £19.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.58 that is £3K to £5K a year per listing.
- Average price
- £4.58under the $15 to $100 sweet spot
- Price range
- £1.24–£19.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #370 within Tinned & Jarred Food. It carries 738 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #370in Tinned & Jarred Food
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Pickles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Branston Small Chunk Pickle 360g
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 10y ago

Branston Original Pickle 360g
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 14y ago

Mrs Elswood Sandwich Gherkins 540g
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 14y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Morrisons Whole Gherkins 680 g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 1,149
- Age
- 10y ago
Trending
90-day click momentum
Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 5mo ago

Branston Original Pickle 360g
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 14y ago

Mrs Elswood Burger Gherkins 670 g
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 10y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Branston Original Pickle 720 g
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 9y ago
Newest
by launch date
Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 5mo ago

Mrs Elswood Classic Pickle Bites
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 1y ago

Mrs Elswood Peri Peri Pickle Bites Crunchy Fiery Hot Pickly 1 x 50g
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 1y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Van Holtens Pickle In A Pouch Assorted Pack (Pickle Rick Hot Mama Big Papa) 306g - Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £9.22
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
83
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
15%
- Branston33%
- Morrisons20%
- Mrs Elswood15%
- Van Holten's Pickles9%
- Melis4%
- Bug's Pantry3%
- Open — no brand owns it (13 brands, 15%)
Demand
Pickles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Pickles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pickles190K/yr
- pickle105K/yr
- branston pickle60K/yr
- grillos pickles13K/yr
- pickled25K/yr
- sweet pickle5K/yr
- branston smooth pickle5K/yr
- branston pickle small chunk4K/yr
- spicy pickles3K/yr
- branston pickle smooth5K/yr
Reviews and returns
What reviews say buyers love and hate about Pickles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not tasty
Did not like the taste
Taste is rather bland
a bit pricey
A massive waste of money
Overpriced
smaller than expected
small packet too
Small pickles
It is hard to describe the flavour
The original dill flavour just tasted off
However, they taste like pure vinegar, no flavour at all
Out standing little bit of crunch on the out side
although not especially crunchy, due to them being in slices ofcourse
Love
Great taste
Refreshing taste
Lovely little snack
definitely good enough for everyday use
Excellent product
Other than that no complaints
Crispy and delicious
Nice and crunchy
These snacks are crunchy
Nice crunchy little snack, good level of heat and nice flavour
Fantastic flavour
flavour to my sandwiches
Well worth the money
Good value
Reasonably priced
Return
0.0% Return rate 100% Fixable by listing
smaller than expected
small packet too
Small pickles
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pickles questions
Answered from the same tracked data.









