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Pickles

Maybe

Returns run at only 0.0% of orders. But products sell for $4.58 on average, outside the sweet spot, so Pickles is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£247K/yr415K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
41%top-5 click share · 19 brands · 83 sellers

Flapen Score

Pickles against its category

The dotted line is the Grocery average. Past it, Pickles is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pickles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pickles 415K times last year and spent an estimated £247K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
13.0%
Market size, estimated
£247Ka year
Peak month
December2.2× the quietest month
Top search term
pickles190K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £1.24 to £19.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.58 that is £3K to £5K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£1.24–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #370 within Tinned & Jarred Food. It carries 738 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#370in Tinned & Jarred Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pickles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

83

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

15%

  • Branston33%
  • Morrisons20%
  • Mrs Elswood15%
  • Van Holten's Pickles9%
  • Melis4%
  • Bug's Pantry3%
  • Open — no brand owns it (13 brands, 15%)

Demand

Pickles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pickles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pickles190K/yr
  • pickle105K/yr
  • branston pickle60K/yr
  • grillos pickles13K/yr
  • pickled25K/yr
  • sweet pickle5K/yr
  • branston smooth pickle5K/yr
  • branston pickle small chunk4K/yr
  • spicy pickles3K/yr
  • branston pickle smooth5K/yr

Reviews and returns

What reviews say buyers love and hate about Pickles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.21

not tasty

Did not like the taste

Taste is rather bland

Value For Money13%+0.40

a bit pricey

A massive waste of money

Overpriced

Size-Overall8%+0.44

smaller than expected

small packet too

Small pickles

Flavor7%−0.03

It is hard to describe the flavour

The original dill flavour just tasted off

However, they taste like pure vinegar, no flavour at all

Crispiness5%+1.37

Out standing little bit of crunch on the out side

although not especially crunchy, due to them being in slices ofcourse

Love

Taste-Overall43%−0.21

Great taste

Refreshing taste

Lovely little snack

Quality-Overall11%

definitely good enough for everyday use

Excellent product

Other than that no complaints

Crispiness9%+1.37

Crispy and delicious

Nice and crunchy

These snacks are crunchy

Flavor7%−0.03

Nice crunchy little snack, good level of heat and nice flavour

Fantastic flavour

flavour to my sandwiches

Value For Money6%+0.40

Well worth the money

Good value

Reasonably priced

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

smaller than expected

small packet too

Small pickles

FAQ

Common Pickles questions

Answered from the same tracked data.