Pickles
MaybeAn estimated 0.0% of orders come back. But products sell for $4.58 on average, outside the sweet spot, so Pickles is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £247K/yr415K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 83 sellers
Flapen Score
Pickles against its category
The dotted line is the Grocery average. Past it, Pickles is stronger. Inside it, weaker.
Market
The Pickles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pickles 415K times last year and spent an estimated £247K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £247Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- pickles190K searches a year
02 · Price
A sale here is worth £4.58.
Listings sell for £4.58 on average, from £1.24 to £19.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.58 that is £3K to £5K a year per listing.
- Average price
- £4.58under the $15 to $100 sweet spot
- Price range
- £1.24–£19.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #370 within Tinned & Jarred Food. It carries 738 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #370in Tinned & Jarred Food
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Pickles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Branston Small Chunk Pickle 360g
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 10y ago

Branston Original Pickle 360g
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 14y ago

Mrs Elswood Sandwich Gherkins 540g
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 14y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Morrisons Whole Gherkins 680 g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 1,149
- Age
- 10y ago
Trending
estimated 90-day click momentum
Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 5mo ago

Branston Original Pickle 360g
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 14y ago

Mrs Elswood Burger Gherkins 670 g
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 10y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Branston Original Pickle 720 g
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 9y ago
Newest
by launch date
Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 5mo ago

Mrs Elswood Classic Pickle Bites
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 1y ago

Mrs Elswood Peri Peri Pickle Bites Crunchy Fiery Hot Pickly 1 x 50g
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 1y ago

Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

Van Holtens Pickle In A Pouch Assorted Pack (Pickle Rick Hot Mama Big Papa) 306g - Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins
- Price
- £9.22
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
83
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
15%
- Branston33%
- Morrisons20%
- Mrs Elswood15%
- Van Holten's Pickles9%
- Melis4%
- Bug's Pantry3%
- Open — no brand owns it (13 brands, 15%)
Demand
Pickles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Pickles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pickles190K/yr
- pickle105K/yr
- branston pickle60K/yr
- grillos pickles13K/yr
- pickled25K/yr
- sweet pickle5K/yr
- branston smooth pickle5K/yr
- branston pickle small chunk4K/yr
- spicy pickles3K/yr
- branston pickle smooth5K/yr
Reviews and returns
What reviews say buyers love and hate about Pickles
We read the reviews and the return reasons for every product selling here.
“not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pickles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









