Is pickled onions profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (47/100).

How competitive is the pickled onions niche?

11 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pickled onions?

Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for pickled onions peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the pickled onions niche?

Listings span £1.28–£16.92; the average listing price is £4.78 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.

pickled onions

Skip it

Prices mostly outside the sweet spot ($1.28–$16.92) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great248.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Market size

Okay£101K

£101K/yr · 119K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£4.78

avg listing price — sweet spot $15–$100

Price range

Bad£1.28–£16.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pickled onions is a £101K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pickled onions market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £72K–£96K; units × avg price
Conversion rate: 17.8%
Avg BSR: #325
Page quality: 0%
Prime: 93%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

Morrisons64%
GARNER'S7%
Sarson's6%
Opies5%
Pantry Basket5%
Country Range3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +3.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top pickled onions search terms

pickled onions103K/yr +5.2%16.7% conv.
pickled onion8K/yr -2.9%9.8% conv.
garners pickled onions5K/yr -16.6%3.5% conv.
silverskin onions3K/yr -12.6%9.8% conv.

All search terms

Top pickled onions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Silverskin Onions 440g

Morrisons£1.284.5★642 rev

Morrisons Classic Pickled Onions 440g

Morrisons£1.354.5★491 rev

Morrisons Sweet Onions 440g

Morrisons£1.314.6★586 rev

Morrisons Red Pickled Onions 340g

Morrisons£1.814.4★25 rev

Garners Original Pickled Onions 454g

GARNER'S£3.734.5★302 rev

Newest

by launch date

Pickled Onions 2.25kg Extra Crunchy Chip Shop Style

Pantry Basket£9.9924 rev

5mo ago

Morrisons Red Pickled Onions 340g

Morrisons£1.8125 rev

8mo ago

Sarsons Silverskin Onions 460g

Sarson's£2.1418 rev

1y ago

Drivers Pickled Onions Traditional Pub Style Jar 2.25kg

Drivers£16.9247 rev

1y ago

Baxters Silverskin Onions 440g

Baxters£2.1637 rev

2y ago

What buyers say about pickled onions

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Exceptional taste”

Crispiness17%

“Tasty crisps”

Flavor12%

“Great flavor, love it”

Sweetness7%

“Beautiful crisp sweet excellent in salad”

Freshness4%

“freshness”

Advertised Vs Actual Product3%

“exactly as expected”

Value For Money3%

“Great value”

Size-Overall3%

“Nice large size”

Ingredients-Overall2%

“Very strong balsamic vinegar”

Spiciness2%

“Delicious pickled baby onions”

What buyers complain about

Taste-Overall20%

“Horrible taste”

Value For Money11%

“Poor value for money”

Quality-Overall10%

“I guess I should've realised quality would be a issue with such a low price”

Hard Feel10%

“A bit disappointed really as they seem soft”

Flavor10%

“Didn't like the flavour”

Crispiness6%

“onions were not very crispy a lot of them were falling apart”

Dilute/Watery5%

“the vinegar is a bit diluted down”

Size-Overall4%

“Too big”

Strength2%

“They are very weak. pickled in water with a drop of vinegar”

Advertised Vs Actual Product1%

“Awful presentation”

Common questions

Is pickled onions profitable to sell on Amazon United Kingdom?: The niche generates £101K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (47/100).
How competitive is the pickled onions niche?: 11 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pickled onions?: Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for pickled onions peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the pickled onions niche?: Listings span £1.28–£16.92; the average listing price is £4.78 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.