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Pickled Onions

Fail

Prices span $1.28–$16.92, mostly outside the sweet spot, so Pickled Onions is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£101K/yr119K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
71%top-5 click share · 11 brands · 31 sellers

Flapen Score

Pickled Onions against its category

The dotted line is the Grocery average. Past it, Pickled Onions is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pickled Onions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pickled Onions 119K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
17.8%
Market size, estimated
£101Ka year
Peak month
December4.6× the quietest month
Top search term
pickled onions103K searches a year

02 · Price

A sale here is worth £4.78.

Listings sell for £4.78 on average, from £1.28 to £16.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.78 that is £2K to £4K a year per listing.

Average price
£4.78under the $15 to $100 sweet spot
Price range
£1.28–£16.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Tinned & Jarred Food. It carries 248 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#325in Tinned & Jarred Food
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
248per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Morrisons64%
  • GARNER'S7%
  • Sarson's6%
  • Opies5%
  • Pantry Basket5%
  • Country Range3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Pickled Onions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Pickled Onions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pickled onions103K/yr
  • pickled onion8K/yr
  • garners pickled onions5K/yr
  • silverskin onions3K/yr

Reviews and returns

What reviews say buyers love and hate about Pickled Onions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+2.26

Horrible taste

The taste of these is disgusting

There was a horrible taste from them almost like some kind of cleaning fluid taste contacted amazon customer services who issued a no hassle refund

Value For Money11%

Poor value for money

Slightly expensive

Overpriced

Quality-Overall10%−0.13

I guess I should've realised quality would be a issue with such a low price

Rubbish

poor quality

Hard Feel10%−0.15

A bit disappointed really as they seem soft

they are soft

Some onions were soft

Flavor10%+0.12

Didn't like the flavour

Flavourless

really lacking in flavour

Love

Taste-Overall32%+2.26

Exceptional taste

Love pickled onion crisps put the on a sandwich yummy

Pickle onions Walkers wow im in dream land absolutely love Pickle onions Walkers they are delicious

Crispiness17%+1.37

Tasty crisps

Delicious and crunchy

Fresh crisps

Flavor12%+0.12

Great flavor, love it

Good flavour and fresh crisp very pleased

They were strong in flavour

Sweetness7%+0.24

Beautiful crisp sweet excellent in salad

Sweet and super tasty

sweet

Freshness4%+0.12

freshness

Fresh crisps

freshness of it great value for money

FAQ

Common Pickled Onions questions

Answered from the same tracked data.