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Pickled Eggs

Fail

The top 5 brands take 97% of clicks, so Pickled Eggs is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£102K/yr73K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
72%top-5 click share · 6 brands · 41 sellers

Flapen Score

Pickled Eggs against its category

The dotted line is the Grocery average. Past it, Pickled Eggs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pickled Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pickled Eggs 73K times last year and spent an estimated £102K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
10.6%
Market size, estimated
£102Ka year
Peak month
December3.5× the quietest month
Top search term
pickled eggs66K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £3.75 to £22.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.25 that is £1K to £3K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£3.75–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #480 within Tinned & Jarred Food. It carries 81 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
46%
Out of stock, average day
4.5%
Average rank
#480in Tinned & Jarred Food
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Pickled Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Pantry Basket39%
  • GARNER'S24%
  • Drivers15%
  • The Great British Kitchen13%
  • London Grocery5%
  • Baxters3%

Demand

Pickled Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Reviews and returns

What reviews say buyers love and hate about Pickled Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.34

Very expensive

Expensive

Over priced

Taste-Overall20%+0.09

A bit weak tasting

Taste not stong

Seriously though they are ery tasty

Flavor11%−0.23

Not much flavour apart from vinegar

Size-Overall11%−0.01

the eggs are tiny

The eggs are slightly smaller

Love

Taste-Overall48%+0.09

Great tasting eggs

Great Eggs

Taste fantastic

Quality-Overall22%+3.91

Great quality eggs

Excellent product

Quality

Value For Money7%−0.34

Good value for money

Good price

very nice, cheaper

Size-Overall5%−0.01

nice size jar to

Small and plenty and delicious

nice big jar

Flavor4%−0.23

Nice flavour

FAQ

Common Pickled Eggs questions

Answered from the same tracked data.