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Pick and Mix Sweets

Maybe

Returns run at only 0.0% of orders. But prices span $5.28–$15.09, mostly outside the sweet spot, so Pick and Mix Sweets is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£457K/yr961K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
38%top-5 click share · 19 brands · 48 sellers

Flapen Score

Pick and Mix Sweets against its category

The dotted line is the Grocery average. Past it, Pick and Mix Sweets is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pick and Mix Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pick and Mix Sweets 961K times last year and spent an estimated £457K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £457K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
5.6%
Market size, estimated
£457Ka year
Peak month
December2.2× the quietest month
Top search term
pick and mix sweets328K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £5.28 to £15.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £8.48 that is £8K to £11K a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£5.28–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #43 within Confectionery. It carries 771 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
92%
Out of stock, average day
8.3%
Average rank
#43in Confectionery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
37

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pick and Mix Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

48

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

26%

  • Bargain Gateway25%
  • Monmore Confectionery12%
  • Candy Club11%
  • SoSweet9%
  • Sweet Treat Gifting Co.9%
  • Bonds of London7%

Demand

Pick and Mix Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pick and Mix Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pick and mix sweets328K/yr
  • 1kg sweets150K/yr
  • sweets 1kg129K/yr
  • pick n mix43K/yr
  • pick n mix sweets56K/yr
  • pick and mix45K/yr
  • 2kg sweets23K/yr
  • mixed sweets23K/yr
  • sweets pick and mix13K/yr
  • pic n mix sweets21K/yr

Reviews and returns

What reviews say buyers love and hate about Pick and Mix Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness16%+1.06

there's lots of sugar on each one

it was like the whole bag had sugar thrown in

too many of the same sweet

Taste-Overall9%+0.34

Taste horrible

Not very tasty

Tastes cheap and everything tastes the same

Quality-Overall8%−0.03

Sweets are now poor quality

The quality of the contents is variable

Horrible quality

Advertised Vs Actual Product8%−0.11

Not as advertised

Misleading pictures

False advertising

Value For Money6%+1.49

Overpriced and disappointing

A little bit overpriced

Waste of Money

Love

Sweetness32%+1.06

Great variety of sweets

Sweet treat

Amazing Sweets

Value For Money16%+1.49

Excellent price

Good value for money

Amazing value

Taste-Overall13%+0.34

are tasty and fresh

Amazing taste

Lovely treat

Quality-Overall8%−0.03

Good variety

Excellent quality

Good quality used as gifts

Gifting Purpose5%+0.74

are great for gifting

Fantastic gift

Birthday present

Return

0.0% Return rate 50% Fixable by listing

Sweetness50%▁▁▁▁█▁

there's lots of sugar on each one

it was like the whole bag had sugar thrown in

too many of the same sweet

Size-Overall50%▁▁▁▁█▁

Very large bag

big

small

FAQ

Common Pick and Mix Sweets questions

Answered from the same tracked data.