Is pick and mix sweets profitable to sell on Amazon United Kingdom?

The niche generates £457K/yr across 37 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the pick and mix sweets niche?

19 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in pick and mix sweets?

Top complaints mined from reviews: Sweetness, Taste-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for pick and mix sweets peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the pick and mix sweets niche?

Listings span £5.28–£15.09; the average listing price is £8.48 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

pick and mix sweets

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good771.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£457K

£457K/yr · 961K searches

Avg price

Bad£8.48

avg listing price — sweet spot $15–$100

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Price range

Bad£5.28–£15.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pick and mix sweets is a £457K/yr Amazon United Kingdom market (961K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pick and mix sweets market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: £424K–£509K; units × avg price
Conversion rate: 5.6%
Avg BSR: #43
Page quality: 0%
Prime: 92%
Sponsored: 57%
Out of stock: 8.3%
Avg brand age: 51 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

26%

Bargain Gateway25%
Monmore Confectionery12%
Candy Club11%
SoSweet9%
Sweet Treat Gifting Co.9%
Bonds of London7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top pick and mix sweets search terms

pick and mix sweets328K/yr -6.0%4.6% conv.
1kg sweets150K/yr -6.7%4.3% conv.
sweets 1kg129K/yr -19.7%3.6% conv.
pick n mix43K/yr +12.9%4.2% conv.
pick n mix sweets56K/yr -13.5%4.2% conv.
pick and mix45K/yr -5.4%4.2% conv.
2kg sweets23K/yr -2.2%2.1% conv.
mixed sweets23K/yr +4.0%2.7% conv.
sweets pick and mix13K/yr +31.7%4.8% conv.
pic n mix sweets21K/yr +5.1%4.5% conv.

All search terms

Top pick and mix sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bargain Gateway Mixed Quality Pick & Mix Sweets - Large Retro Candy Sweeties Assortment 1kg Pouch Gummy Jelly Fizzy Gift Chewy PicknMix

Bargain Gateway£8.714.4★4,265 rev

1kg Pick. n Mix Sweets - Classic Retro Pick and Mix Candy Selection - More than 20 Different Sweet Selection

Sweet Treat Gifting Co.£8.654.4★2,388 rev

Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery

Monmore Confectionery£11.694.5★134 rev

Monmore Confectionery£8.124.5★1,260 rev

Large 800g Bag of Pick and Mix Sweets Fizzy & Gummy A Delicious Mix of Retro & Sour Flavours Great for Sharing - A Fun Candy Treat or Gift Alternative

Candy Club£8.654.2★524 rev

Newest

by launch date

Pick & Mix Sweets Gift Box 800g Retro & Modern Mixed Gummy and Fizzy Sweet Selection in a Present Box Birthday Present for Men Women Kids Sweet Hamper Alternative Party Movie Night & Sharing Tr

Candy Club£8.0858 rev

2mo ago

Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts

Candy Club£6.5168 rev

3mo ago

Pick and Mix Sweets Fizzy Sour Sweet Mix 1 Kilo Bulk Bag 1KG Assorted Sweets for Parties Gifts and Sharing.

Berrymans£7.3868 rev

3mo ago

SweetCrate Happy Birthday Sweet Hamper 1kg Fizzy & Jelly Pick n Mix Sweets Gift Box Ready Wrapped Present for Kids Women & Men

SWEETCRATE£11.2487 rev

9mo ago

Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery

Monmore Confectionery£11.69134 rev

11mo ago

What buyers say about pick and mix sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness32%

“Great variety of sweets”

Value For Money16%

“Excellent price”

Taste-Overall13%

“are tasty and fresh”

Quality-Overall8%

“Good variety”

Gifting Purpose5%

“are great for gifting”

Flavor5%

“There's also such a good selection of flavours”

Blend/Ratio3%

“The mix was a good mixture”

Size-Overall2%

“Fit for purpose”

Freshness2%

“Bag sealed great so all fresh”

Advertised Vs Actual Product2%

“Just what I needed”

What buyers complain about

Sweetness16%

“there's lots of sugar on each one”

Taste-Overall9%

“Taste horrible”

Quality-Overall8%

“Sweets are now poor quality”

Advertised Vs Actual Product8%

“Not as advertised”

Value For Money6%

“Overpriced and disappointing”

Stale/Rotten/Spoiled4%

“dont look particularly fresh”

Size-Overall4%

“Very large bag”

Blend/Ratio3%

“Not a great mix”

Sour3%

“More sour than fuzzy”

Flavor2%

“unfortunately they fruit flavour has diminished greatly”

Top return reasons

Sweetness50%

Size-Overall50%

Common questions

Is pick and mix sweets profitable to sell on Amazon United Kingdom?: The niche generates £457K/yr across 37 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the pick and mix sweets niche?: 19 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in pick and mix sweets?: Top complaints mined from reviews: Sweetness, Taste-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for pick and mix sweets peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the pick and mix sweets niche?: Listings span £5.28–£15.09; the average listing price is £8.48 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.