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Phgg

Fail

The top 5 products take 87% of clicks, so Phgg is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£50K/yr34K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
87%top-5 click share · 9 brands · 10 sellers

Flapen Score

Phgg against its category

The dotted line is the Grocery average. Past it, Phgg is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phgg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phgg 34K times last year and spent an estimated £50K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
8.9%
Market size, estimated
£50Ka year
Top search term
phgg15K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £7.73 to £29.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £16.45 that is £4K to £8K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£7.73–£29.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cooking Ingredients. It carries 1,495 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#56in Cooking Ingredients
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,495per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Phgg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • invivo54%
  • Healthy Origins16%
  • OptiFibre13%
  • Ancient + Brave4%
  • SPECIAL INGREDIENTS4%
  • Inspiriko4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Phgg search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Phgg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phgg15K/yr
  • phgg hydrolysed guar gum6K/yr
  • sunfiber7K/yr
  • partially hydrolyzed guar gum6K/yr

Reviews and returns

What reviews say buyers love and hate about Phgg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.02

It is virtually tasteless

The powder is tasteless

Tastes horrible

Value For Money8%−0.07

Too expensive

I've found them to be both expensive

This is overpriced

Functionality-Overall5%

Its ok. Its not as effective as I thought it would be

This started working in just 2 days wish I bought it years ago

Size-Overall4%−0.03

quite large so requires a fair amount of storage space

needs to be available in a bigger size

Dilute/Watery3%−0.06

Chalk, Bloated and Gassy

Love

Quality-Overall12%+1.38

The mix itself seems good quality

this one had great reviews

Excellent product

Solubility11%+0.26

It dissolves in drinks easily

It dissolves well

it easily dissolves

Taste-Overall11%−0.02

I love the taste

they taste so fresh

I love the minty taste

Advertised Vs Actual Product7%

It does what it says

it does the job

As described

Nutritional Content7%+0.21

Real-World Nutrition 🌎

Easy to include in your diet

find it to be a good supplement for me

FAQ

Common Phgg questions

Answered from the same tracked data.