Phgg
a concentrated shelf (top 5 take 87% of clicks) — Phgg doesn't clear our bar today.
Flapen Score
Is Phgg profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phgg is a £50K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Phgg: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +20.3% over the last 90 days and 8.9% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Phgg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago
Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Healthy Origins Natural Healthy Fiber Dietary Fibre from Guar Gum 226g Vegan Powder Lab-Tested Vegetarian Soy Free Gluten Free Non-GMO
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 3y ago
OPTIFIBRE Fibre Supplement Powder 250g | Natural Soluble Dietary Fibre for Gut Health & Digestive Support | Neutral Flavour Gluten-Free
- Price
- £15.92
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 3y ago
Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Trending
90-day click momentum
Bulk Fibre Plus Unflavoured 480g
- Price
- £9.64
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies
- Price
- £19.94
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Soluble Fibre Powder Supplement 210g - Prebiotic Soluble Fibre Powder from Multiple Sources - 12g Fibre Per 2 Scoop Serving - Fibre Supplement for Men & Women UK Made
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago
Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago
Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Newest
by launch dateNo Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies
- Price
- £19.94
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago
Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Bulk Fibre Plus Unflavoured 480g
- Price
- £9.64
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- invivo54%
- Healthy Origins16%
- OptiFibre13%
- Ancient + Brave4%
- SPECIAL INGREDIENTS4%
- Inspiriko4%
- Open — no brand owns it (3 brands, 5%)
Phgg demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Phgg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phgg15K/yr
- phgg hydrolysed guar gum6K/yr
- sunfiber7K/yr
- partially hydrolyzed guar gum6K/yr
What reviews say buyers love and hate about Phgg
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“The mix itself seems good quality”
“It dissolves in drinks easily”
“I love the taste”
“It does what it says”
“Real-World Nutrition 🌎”
What buyers complain about
51% of reviews“It is virtually tasteless”
“Too expensive”
“Its ok. Its not as effective as I thought it would be”
“quite large so requires a fair amount of storage space”
“Chalk, Bloated and Gassy”
Common Phgg questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
