- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £50K/yr34K searches / yr
- 90-day growth
- +20.3%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 10 sellers
Flapen Score
Phgg against its category
The dotted line is the Grocery average. Past it, Phgg is stronger. Inside it, weaker.
Market
The Phgg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Phgg 34K times last year and spent an estimated £50K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +20.3%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £50Ka year
- Top search term
- phgg15K searches a year
02 · Price
A sale here is worth £16.45.
Listings sell for £16.45 on average, from £7.73 to £29.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £16.45 that is £4K to £8K a year per listing.
- Average price
- £16.45inside the $15 to $100 sweet spot
- Price range
- £7.73–£29.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cooking Ingredients. It carries 1,495 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Cooking Ingredients
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,495per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Phgg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago

Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Healthy Origins Natural Healthy Fiber Dietary Fibre from Guar Gum 226g Vegan Powder Lab-Tested Vegetarian Soy Free Gluten Free Non-GMO
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 3y ago

OPTIFIBRE Fibre Supplement Powder 250g | Natural Soluble Dietary Fibre for Gut Health & Digestive Support | Neutral Flavour Gluten-Free
- Price
- £15.92
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 3y ago

Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Trending
90-day click momentum
Bulk Fibre Plus Unflavoured 480g
- Price
- £9.64
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago

No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies
- Price
- £19.94
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago

Soluble Fibre Powder Supplement 210g - Prebiotic Soluble Fibre Powder from Multiple Sources - 12g Fibre Per 2 Scoop Serving - Fibre Supplement for Men & Women UK Made
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago

Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago

Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Newest
by launch date
No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies
- Price
- £19.94
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago

Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago

Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago

Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Bulk Fibre Plus Unflavoured 480g
- Price
- £9.64
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- invivo54%
- Healthy Origins16%
- OptiFibre13%
- Ancient + Brave4%
- SPECIAL INGREDIENTS4%
- Inspiriko4%
- Open — no brand owns it (3 brands, 5%)
Demand
Phgg search demand
Weekly searches over the year. Pick a range.
Search terms
Top Phgg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- phgg15K/yr
- phgg hydrolysed guar gum6K/yr
- sunfiber7K/yr
- partially hydrolyzed guar gum6K/yr
Reviews and returns
What reviews say buyers love and hate about Phgg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is virtually tasteless
The powder is tasteless
Tastes horrible
Too expensive
I've found them to be both expensive
This is overpriced
Its ok. Its not as effective as I thought it would be
This started working in just 2 days wish I bought it years ago
quite large so requires a fair amount of storage space
needs to be available in a bigger size
Chalk, Bloated and Gassy
Love
The mix itself seems good quality
this one had great reviews
Excellent product
It dissolves in drinks easily
It dissolves well
it easily dissolves
I love the taste
they taste so fresh
I love the minty taste
It does what it says
it does the job
As described
Real-World Nutrition 🌎
Easy to include in your diet
find it to be a good supplement for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phgg questions
Answered from the same tracked data.









