Is pez profitable to sell on Amazon United Kingdom?

The niche generates £117K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (39/100).

How competitive is the pez niche?

7 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pez?

Top complaints mined from reviews: Advertised Vs Actual Product, Flavor, Sweetness. The return rate is 0.0%.

When does demand for pez peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the pez niche?

Listings span £0.51–£19.52; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

pez

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great172.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£117K

£117K/yr · 234K searches

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.10

avg listing price — sweet spot $15–$100

Price range

Bad£0.51–£19.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pez is a £117K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pez market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £91K–£114K; units × avg price
Conversion rate: 5.5%
Avg BSR: #97
Page quality: 0%
Prime: 90%
Sponsored: 10%
Out of stock: 2.6%
Avg brand age: 46 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

PEZ49%
2-U-CARDS22%
Generic17%
Baking Friends5%
Taos3%
Albert3%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top pez search terms

pez dispenser68K/yr +9.2%0.9% conv.
pez70K/yr -1.0%3.5% conv.
pez sweets refills54K/yr +0.2%10.4% conv.
pez sweets17K/yr -7.7%5.2% conv.
pez refills12K/yr -21.5%9.1% conv.
pez dispensers7K/yr +2.9%0.8% conv.
pez sweets dispenser6K/yr +16.6%1.4% conv.

All search terms

Top pez products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PEZ Refill Box Mixed Fruit Flavoured Mix Retro Vegan Gift Sweets 850 g (Pack of 1)

PEZ£11.804.9★64 rev

Pez Refills Variety Pack (Pack of 4) 1 x Fruit 1 x Sour 1 x Kola 1 x Mix. 32 Refills in Total (4) compatible with PEZ

Generic£10.084.5★95 rev

Candy Refills - 20 x 8.5g packs - Fruit fizzy sour cola & exotic fruits Flavoured Brick Sweet - Mixed Packs (20 X FRUIT MIX)

2-U-CARDS£5.444.5★42 rev

Candy Refills - 20 x 8.5g packs - Fruit Flavoured Brick Sweets - Mixed Packs

2-U-CARDS£5.794.6★80 rev

Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas

Baking Friends£6.645.0★1 rev

Newest

by launch date

Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)

Taos£2.500 rev

4mo ago

Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour

Albert£4.640 rev

5mo ago

Pez Captain America Dispenser with 2 Refills 17g

Albert£4.521 rev

5mo ago

Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas

Baking Friends£6.641 rev

6mo ago

PEZ Squishmallows Character Sweet Dispenser (Pack of 12)

PEZ£19.5220 rev

1y ago

What buyers say about pez

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good value for money too as there is loads of packs in there”

Taste-Overall19%

“Delicious”

Flavor19%

“Flavours ok”

Advertised Vs Actual Product11%

“As described, came on time”

Gifting Purpose7%

“Perfect as a fun treat or a little gift for any Hello Kitty fan”

Design-Overall6%

“Really lovely designs”

Sweetness6%

“Great sweets”

Ease Of Use6%

“Handy”

What buyers complain about

Advertised Vs Actual Product30%

“False advertising”

Flavor17%

“Wish it had more with cherry flavour. or that it would at least be equal.”

Sweetness10%

“Not Hello Kitty shaped sweets”

Value For Money10%

“They are already way overpriced”

Allergies7%

“as my son is allergic to orange”

Ease Of Use7%

“it's not much use for us”

Common questions

Is pez profitable to sell on Amazon United Kingdom?: The niche generates £117K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (39/100).
How competitive is the pez niche?: 7 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pez?: Top complaints mined from reviews: Advertised Vs Actual Product, Flavor, Sweetness. The return rate is 0.0%.
When does demand for pez peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the pez niche?: Listings span £0.51–£19.52; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

pez