Pez
brand-locked demand (top 5 brands take 96% of clicks) — Pez doesn't clear our bar today.
Flapen Score
Is Pez profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pez is a £117K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Pez: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.1% over the last 90 days and 5.5% of searches end in a purchase.
£117K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 20 products
Top Pez products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PEZ Refill Box Mixed Fruit Flavoured Mix Retro Vegan Gift Sweets 850 g (Pack of 1)
- Price
- £11.80
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 10y ago
Pez Refills Variety Pack (Pack of 4) 1 x Fruit 1 x Sour 1 x Kola 1 x Mix. 32 Refills in Total (4) compatible with PEZ
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago
Candy Refills - 20 x 8.5g packs - Fruit fizzy sour cola & exotic fruits Flavoured Brick Sweet - Mixed Packs (20 X FRUIT MIX)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago
Candy Refills - 20 x 8.5g packs - Fruit Flavoured Brick Sweets - Mixed Packs
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 2y ago
Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Trending
90-day click momentumGaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Pez Captain America Dispenser with 2 Refills 17g
- Price
- £4.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour
- Price
- £4.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
PEZ The Mandalorian & The Child Gift Set - Dispensers & 6 Candy Refills
- Price
- £11.79
- Rating
- 4.8/5
- Reviews
- 1,758
- Age
- 5y ago
Newest
by launch dateRefill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour
- Price
- £4.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Pez Captain America Dispenser with 2 Refills 17g
- Price
- £4.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
PEZ Squishmallows Character Sweet Dispenser (Pack of 12)
- Price
- £19.52
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
20
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- PEZ49%
- 2-U-CARDS22%
- Generic17%
- Baking Friends5%
- Taos3%
- Albert3%
- Open — no brand owns it (1 brand, 1%)
Pez demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Pez search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pez dispenser68K/yr
- pez70K/yr
- pez sweets refills54K/yr
- pez sweets17K/yr
- pez refills12K/yr
- pez dispensers7K/yr
- pez sweets dispenser6K/yr
What reviews say buyers love and hate about Pez
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good value for money too as there is loads of packs in there”
“Delicious”
“Flavours ok”
“As described, came on time”
“Perfect as a fun treat or a little gift for any Hello Kitty fan”
What buyers complain about
80% of reviews“False advertising”
“Wish it had more with cherry flavour. or that it would at least be equal.”
“Not Hello Kitty shaped sweets”
“They are already way overpriced”
“as my son is allergic to orange”
Common Pez questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
