Pez
FailThe top 5 brands take 96% of clicks, so Pez is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £117K/yr234K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 20 sellers
Flapen Score
Pez against its category
The dotted line is the Grocery average. Past it, Pez is stronger. Inside it, weaker.
Market
The Pez market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pez 234K times last year and spent an estimated £117K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £117Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- pez dispenser68K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £0.51 to £19.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.10 that is £2K to £5K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £0.51–£19.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #97 within Confectionery. It carries 172 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 90%
- Out of stock, average day
- 2.6%
- Average rank
- #97in Confectionery
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 172per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pez products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PEZ Refill Box Mixed Fruit Flavoured Mix Retro Vegan Gift Sweets 850 g (Pack of 1)
- Price
- £11.80
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 10y ago

Pez Refills Variety Pack (Pack of 4) 1 x Fruit 1 x Sour 1 x Kola 1 x Mix. 32 Refills in Total (4) compatible with PEZ
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago

Candy Refills - 20 x 8.5g packs - Fruit fizzy sour cola & exotic fruits Flavoured Brick Sweet - Mixed Packs (20 X FRUIT MIX)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

Candy Refills - 20 x 8.5g packs - Fruit Flavoured Brick Sweets - Mixed Packs
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 2y ago

Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Trending
90-day click momentum
Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Pez Captain America Dispenser with 2 Refills 17g
- Price
- £4.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour
- Price
- £4.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

PEZ The Mandalorian & The Child Gift Set - Dispensers & 6 Candy Refills
- Price
- £11.79
- Rating
- 4.8/5
- Reviews
- 1,758
- Age
- 5y ago
Newest
by launch date
Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour
- Price
- £4.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Pez Captain America Dispenser with 2 Refills 17g
- Price
- £4.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

PEZ Squishmallows Character Sweet Dispenser (Pack of 12)
- Price
- £19.52
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
20
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- PEZ49%
- 2-U-CARDS22%
- Generic17%
- Baking Friends5%
- Taos3%
- Albert3%
- Open — no brand owns it (1 brand, 1%)
Demand
Pez search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Pez search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pez dispenser68K/yr
- pez70K/yr
- pez sweets refills54K/yr
- pez sweets17K/yr
- pez refills12K/yr
- pez dispensers7K/yr
- pez sweets dispenser6K/yr
Reviews and returns
What reviews say buyers love and hate about Pez
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False advertising
Wish it had more with cherry flavour. or that it would at least be equal.
Not much flavour variety - 10 orange and 2 raspberry
it's my daughters least favourite flavour
Not Hello Kitty shaped sweets
They are already way overpriced
as my son is allergic to orange
Love
Good value for money too as there is loads of packs in there
Great value
Amazing price
Delicious
Tastes as good as always
Tasty
Flavours ok
The refill box contains plenty of mixed fruit flavours
Good selection of flavours
As described, came on time
Exactly as advertised (100 pez packs)
Exactly as described
Perfect as a fun treat or a little gift for any Hello Kitty fan
Gift for neice
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pez questions
Answered from the same tracked data.









