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Pet Urine Odour Remover

Fail

Shoppers spend only $58K a year here, so Pet Urine Odour Remover is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£58K/yr164K searches / yr
90-day growth
+103.1%search demand this quarter
Competition
64%top-5 click share · 9 brands · 60 sellers

Flapen Score

Pet Urine Odour Remover against its category

The dotted line is the Grocery average. Past it, Pet Urine Odour Remover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Urine Odour Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Urine Odour Remover 164K times last year and spent an estimated £58K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +103.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+103.1%
Conversion, latest week
3.9%
Market size, estimated
£58Ka year
Peak month
July2.4× the quietest month
Top search term
pet odour remover73K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £2.80 to £20.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.98 that is £4K to £7K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£2.80–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Household Cleaners. It carries 12,443 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Household Cleaners
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,443per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pet Urine Odour Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

60

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Simple Solution52%
  • Dr. Beckmann16%
  • Chemical Trade Store13%
  • Rug Doctor6%
  • Dirtbusters5%
  • KRAFTPROTZ3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pet Urine Odour Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Pet Urine Odour Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet odour remover73K/yr
  • enzyme carpet cleaner15K/yr
  • odour & stain removers for dogs11K/yr
  • pet urine odour remover12K/yr
  • urine remover6K/yr
  • urine cleaner7K/yr
  • pet cleaning spray6K/yr
  • carpet cleaner pet urine and odour4K/yr
  • urine eliminator spray4K/yr
  • dog urine carpet cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Urine Odour Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%+0.60

smell was awful

Slight chemical smell

It has a strong smell

Functionality-Overall15%−0.28

Didnt work

Do not work as should

it just wasnt effective in my case

Leak-Proof10%

spray bottle leaks

Bottle leaks

This item was leaking

Spray/Flow6%−0.07

Faulty bottle spray

does not spray

Spray does not spray

Value For Money5%+0.07

Not worth it

Waste of money

costs double the price

Love

Smell29%+0.60

Smells fresh

light scent

Good smell

Ease Of Cleaning14%+1.45

Cleans Well

Cleans really well

Great cleaner

Quality-Overall13%+0.79

Great product A

Excellent results

Excellent product

Value For Money9%+0.07

Good value for money

Good value for money

Fair price

Advertised Vs Actual Product9%+0.94

As advertised

As expected

Just what you need

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof25%▅▅▄▇▅█

spray bottle leaks

Bottle leaks

This item was leaking

Functionality-Overall17%█▅▆▃▅▅

Didnt work

Do not work as should

it just wasnt effective in my case

Smell15%▂█▄▇▃▅

smell was awful

Slight chemical smell

It has a strong smell

Size-Overall8%█▆▄▄▃▂

The bottle is big

Tiny bottle

this bottle is not fit for purpose

Advertised Vs Actual Product5%▇▃█▃▇▅

FAQ

Common Pet Urine Odour Remover questions

Answered from the same tracked data.