pet urine odour remover
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+103.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.80–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Review moat
Bad12,442.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£58K£58K/yr · 164K searches
According to Flapen's Amazon United Kingdom niche tracking, pet urine odour remover is a £58K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pet urine odour remover market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £112K–£135K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Simple Solution52%
- Dr. Beckmann16%
- Chemical Trade Store13%
- Rug Doctor6%
- Dirtbusters5%
- KRAFTPROTZ3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +103.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Top pet urine odour remover search terms
- pet odour remover73K/yr
- enzyme carpet cleaner15K/yr
- odour & stain removers for dogs11K/yr
- pet urine odour remover12K/yr
- urine remover6K/yr
- urine cleaner7K/yr
- pet cleaning spray6K/yr
- carpet cleaner pet urine and odour4K/yr
- urine eliminator spray4K/yr
- dog urine carpet cleaner8K/yr
Top pet urine odour remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml
Simple Solution£4.854.3★47,509 rev
Dr. Beckmann Pet Stain & Odour Remover Eliminates stains and odours caused by pets incl. applicator brush 650 ml
Dr. Beckmann£2.804.6★15,816 rev
Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors
Chemical Trade Store£8.404.2★639 rev
Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 945ml
Simple Solution£8.624.3★47,509 rev
Simple Solution Urine Destroyer Enzymatic Cleaner Pet Stain and Odour Remover with Pro-bacteria Cleaning Power - 1 Ltrs
Simple Solution£6.234.3★6,785 rev
Newest
by launch date
Enzyme Cleaner 750 ml KRAFTPROTZ biological deep-cleaner for stains & odours pore-deep cleaning & gentle formula effective on carpets upholstery mattresses car interiors & household surfaces
KRAFTPROTZ£8.111,313 rev
Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - Dog and Cat - 4 litre
Simple Solution£18.1947,509 rev
Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors
Chemical Trade Store£8.40639 rev
Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours
Chemical Trade Store£6.45639 rev
Dr. Beckmann Pet Stain and Odour Remover Eliminates stains and odours caused by pets including applicator brush Pack of 2 x 650 ml
Dr. Beckmann£5.33216 rev
Trending
90-day click momentum
PRINOX Enzyme Cleaner Concentrate 1030ml (Makes 40L) - Strong Pet Odour Remover & Urine Neutraliser for Dog & Cat Urine - Enzymatic Carpet & Floor Cleaner - with Mixing Bottle
Prinox£15.024.4★
Enzyme Cleaner 750 ml KRAFTPROTZ biological deep-cleaner for stains & odours pore-deep cleaning & gentle formula effective on carpets upholstery mattresses car interiors & household surfaces
KRAFTPROTZ£8.114.2★
Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - Dog and Cat - 4 litre
Simple Solution£18.194.3★
Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours
Chemical Trade Store£6.454.2★
Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml
Simple Solution£4.854.3★
What buyers say about pet urine odour remover
What buyers praise and complain about, mined from review topics.What buyers love
“Smells fresh”
“Cleans Well”
“Great product A”
“Good value for money”
“As advertised”
“Works Well”
“Ease of use”
“Good size”
“the spray works well meaning it is efficient”
“Instructions are very simple and comprehensible”
What buyers complain about
“smell was awful”
“Didnt work”
“spray bottle leaks”
“Faulty bottle spray”
“Not worth it”
“Waste of money and cleaning time”
“Its ok. The sponge in the middle of brush is very poor quality”
“so not been able to use”
“The bottle is big”
“Made the stains worse”
Top return reasons
Common questions
- Is pet urine odour remover profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +103.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the pet urine odour remover niche?
- 9 brands and 60 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in pet urine odour remover?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for pet urine odour remover peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the pet urine odour remover niche?
- Listings span £2.80–£20.22; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 12,443 reviews — the moat a new listing must climb.