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Pet Urine Odour Remover

Fail

Shoppers spend an estimated $58K a year here, so Pet Urine Odour Remover is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£58K/yr164K searches / yr
90-day growth
+103.1%search demand this quarter
Competition
64%top-5 click share · 9 brands · 60 sellers

Flapen Score

Pet Urine Odour Remover against its category

The dotted line is the Grocery average. Past it, Pet Urine Odour Remover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Urine Odour Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Urine Odour Remover 164K times last year and spent an estimated £58K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +103.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+103.1%
Conversion, latest week
3.9%
Market size, estimated
£58Ka year
Peak month
July2.4× the quietest month
Top search term
pet odour remover73K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £2.80 to £20.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.98 that is £4K to £7K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£2.80–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Household Cleaners. It carries 12,443 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Household Cleaners
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,443per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pet Urine Odour Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

60

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

5%

  • Simple Solution52%
  • Dr. Beckmann16%
  • Chemical Trade Store13%
  • Rug Doctor6%
  • Dirtbusters5%
  • KRAFTPROTZ3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pet Urine Odour Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Pet Urine Odour Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pet odour remover73K/yr
  • enzyme carpet cleaner15K/yr
  • odour & stain removers for dogs11K/yr
  • pet urine odour remover12K/yr
  • urine remover6K/yr
  • urine cleaner7K/yr
  • pet cleaning spray6K/yr
  • carpet cleaner pet urine and odour4K/yr
  • urine eliminator spray4K/yr
  • dog urine carpet cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Urine Odour Remover

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.1%of orders come back
“smell was awful”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pet Urine Odour Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data