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Pet Safe Disinfectant

Fail

The top 5 brands take 100% of clicks, so Pet Safe Disinfectant is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£35K/yr60K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
79%top-5 click share · 4 brands · 80 sellers

Flapen Score

Pet Safe Disinfectant against its category

The dotted line is the Grocery average. Past it, Pet Safe Disinfectant is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Safe Disinfectant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Safe Disinfectant 60K times last year and spent an estimated £35K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
7.4%
Market size, estimated
£35Ka year
Top search term
zoflora pet13K searches a year

02 · Price

A sale here is worth £7.82.

Listings sell for £7.82 on average, from £1.68 to £21.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.82 that is £4K to £6K a year per listing.

Average price
£7.82under the $15 to $100 sweet spot
Price range
£1.68–£21.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #21 within Household Cleaners. It carries 2,401 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#21in Household Cleaners
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,401per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Pet Safe Disinfectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Zoflora77%
  • Dettol19%
  • Safe42%
  • Dr. Beckmann2%
  • Open — no brand owns it (0%)

Demand

Pet Safe Disinfectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Pet Safe Disinfectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoflora pet13K/yr
  • zoflora mountain air11K/yr
  • pet friendly cleaning products8K/yr
  • zoflora pets disinfectant8K/yr
  • dettol homes with pets5K/yr
  • pet safe cleaning products4K/yr
  • dettol pet4K/yr
  • dettol pet spray4K/yr
  • zoflora pet friendly3K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Safe Disinfectant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%+3.26

The smell is way too strong

No scent

the smell is hideous

Leak-Proof17%

all leaked in the bag they arrived in

This did come with a leak

Leaking bottles

Stain Resistance7%−0.01

Made the stains worse

stains out - doesnt stop the dog peeing in same spot though

stain just didnt go fully away

Functionality-Overall6%−0.03

Didnt work

Didnt work for me

Ease Of Cleaning5%+0.61

more dirty every time I use it on mine

Not really for heavy duty cleaning

the rubber comes off the scrubbers after a few uses

Love

Smell43%+3.26

Beautiful Scent

smells divine

Great smell

Ease Of Cleaning11%+0.61

It is effective at cleaning

Great for cleaning

effective cleaning ability

Value For Money8%

Good value for money

Great value

Great deal

Quality-Overall7%

Excellent results

Great Price & quality

Reliable brand that really does work

Advertised Vs Actual Product5%+0.11

As advertised

As described

Does the job

Return

0.1% Return rate 3% Fixable by listing

Leak-Proof58%▅█▅▆▅▄

all leaked in the bag they arrived in

This did come with a leak

Leaking bottles

Smell21%█▂▄▄▄▆

The smell is way too strong

No scent

the smell is hideous

Value For Money6%▁▁█▁▅▁

Sometimes cheaper in Aldi

costs double the price

Ease Of Cleaning4%▁▆▁▁█▁

more dirty every time I use it on mine

Not really for heavy duty cleaning

the rubber comes off the scrubbers after a few uses

Size-Overall3%▁▁▁▄▁█

FAQ

Common Pet Safe Disinfectant questions

Answered from the same tracked data.