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Pet Odour Eliminator

Fail

Prices span $1.24–$17.02, mostly outside the sweet spot, so Pet Odour Eliminator is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£104K/yr187K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
54%top-5 click share · 17 brands · 172 sellers

Flapen Score

Pet Odour Eliminator against its category

The dotted line is the Grocery average. Past it, Pet Odour Eliminator is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Odour Eliminator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Odour Eliminator 187K times last year and spent an estimated £104K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
7.5%
Market size, estimated
£104Ka year
Peak month
February4.4× the quietest month
Top search term
pet friendly air freshener29K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £1.24 to £17.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.47 that is £2K to £4K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£1.24–£17.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #37 within Air Fresheners. It carries 5,546 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
5.6%
Average rank
#37in Air Fresheners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,546per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pet Odour Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

172

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 87%

Open market

16%

  • Febreze50%
  • Simple Solution15%
  • CRISTALINAS7%
  • Airwick6%
  • Dr. Beckmann3%
  • HG3%
  • Open — no brand owns it (11 brands, 16%)

Demand

Pet Odour Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 4.4×

Search terms

Top Pet Odour Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet friendly air freshener29K/yr
  • pet odour eliminator28K/yr
  • pet air freshener for home13K/yr
  • pet safe air freshener12K/yr
  • cat friendly air freshener10K/yr
  • dog smell eliminator for house12K/yr
  • febreze pet9K/yr
  • febreze pet odour eliminator11K/yr
  • pet odour eliminator plug in8K/yr
  • dog odour eliminator4K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Odour Eliminator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%+2.88

Unpleasant smell

Slight chemical smell

Smells horrible

Functionality-Overall12%−0.23

Not very effective

This product didnt work properly

Didnt work

Leak-Proof9%

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Spray/Flow6%−0.06

Faulty bottle spray

does not spray

Spray does not spray

Value For Money5%+0.15

Expensive

Waste of money

expensive

Love

Smell51%+2.88

Natural smelling

Smells fresh

Long lasting fragrance

Quality-Overall10%+0.26

Excellent results

Great product, great seller

Excellent product

Value For Money8%+0.15

Good for money

Good value for money

Good value for money

Advertised Vs Actual Product4%+0.29

As advertised

As described

exactly as advertised

Ease Of Cleaning4%+0.42

Great cleaning

It is effective at cleaning

Cleans good

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof26%▆█▅▆▇█

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Smell25%██▆▆▆▅

Unpleasant smell

Slight chemical smell

Smells horrible

Functionality-Overall22%▇▅█▇▅▇

Not very effective

This product didnt work properly

Didnt work

Defective Material/Parts4%▂▂▂▃▄█
Advertised Vs Actual Product4%▂▃▆▅█▅

FAQ

Common Pet Odour Eliminator questions

Answered from the same tracked data.