pet odour eliminator
Skip itPrices mostly outside the sweet spot ($1.24–$17.02) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 187K searches
Review moat
Bad5,545.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.24–£17.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pet odour eliminator is a £104K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pet odour eliminator market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £75K–£93K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 74%
- Out of stock
- 5.6%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
172
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
54%
Top 20: 87%
Open market
16%
- Febreze50%
- Simple Solution15%
- CRISTALINAS7%
- Airwick6%
- Dr. Beckmann3%
- HG3%
- Open — no brand owns it (11 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 4.4×
Top pet odour eliminator search terms
- pet friendly air freshener29K/yr
- pet odour eliminator28K/yr
- pet air freshener for home13K/yr
- pet safe air freshener12K/yr
- cat friendly air freshener10K/yr
- dog smell eliminator for house12K/yr
- febreze pet9K/yr
- febreze pet odour eliminator11K/yr
- pet odour eliminator plug in8K/yr
- dog odour eliminator4K/yr
Top pet odour eliminator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze 3Volution Air Freshener Plug in Starter Kit Pet (Plug + 4 Refills) 4x20ML 3 Alternating Scents to Fight Odours
Febreze£13.644.6★5,075 rev
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
Febreze£2.374.6★334 rev
Cristalinas Pet Odour Eliminating Reed Diffuser Fresh Air Scent - 30ml Air Freshener for Home - Lasts upto 4 weeks - Reed Diffuser for Home Blue
CRISTALINAS£5.024.3★99 rev
Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml
Simple Solution£4.854.3★47,509 rev
Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 945ml
Simple Solution£8.624.3★47,509 rev
Newest
by launch date
Odour Neutralising Diffuser for Cats Pet Odour Eliminator with AromaGuard | Fresh Lavender & Neroli | No-Spill 80ml by 360 Paws Curious Cat
360Paws£8.949 rev
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
Febreze£2.37334 rev
Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors
Chemical Trade Store£8.40639 rev
Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo
BUGALUGS£8.70739 rev
Febreze 3Volution Air Freshener Plug in Starter Kit Pet (Plug + 4 Refills) 4x20ML 3 Alternating Scents to Fight Odours
Febreze£13.645,075 rev
Trending
90-day click momentumOdour Neutralising Diffuser for Cats Pet Odour Eliminator with AromaGuard | Fresh Lavender & Neroli | No-Spill 80ml by 360 Paws Curious Cat
360Paws£8.943.6★
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
Febreze£2.374.6★
Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml
Simple Solution£4.854.3★
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
Airwick£6.864.6★
Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
Earth Rated£8.164.3★
What buyers say about pet odour eliminator
What buyers praise and complain about, mined from review topics.What buyers love
“Natural smelling”
“Excellent results”
“Good for money”
“As advertised”
“Great cleaning”
“Easy to use”
“Does the job”
“Fresh and lovely”
“It longevity is also a top notch”
“Easy to spray and useful”
What buyers complain about
“Unpleasant smell”
“Not very effective”
“spray bottle leaks”
“Faulty bottle spray”
“Expensive”
“broke”
“Endless variety cleans yet it wouldn't go”
“Its ok. The sponge in the middle of brush is very poor quality”
“it stained my carpet”
“Very flimsy lid”
Top return reasons
Common questions
- Is pet odour eliminator profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the pet odour eliminator niche?
- 17 brands and 172 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pet odour eliminator?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for pet odour eliminator peak?
- Demand peaks in Feb; the busiest month runs 4.4× the quietest.
- What does it cost to enter the pet odour eliminator niche?
- Listings span £1.24–£17.02; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 5,546 reviews — the moat a new listing must climb.