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Pet Friendly Floor Cleaner

Fail

The top 5 products take 100% of clicks, so Pet Friendly Floor Cleaner is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£172K/yr121K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 27 sellers

Flapen Score

Pet Friendly Floor Cleaner against its category

The dotted line is the Grocery average. Past it, Pet Friendly Floor Cleaner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Friendly Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Friendly Floor Cleaner 121K times last year and spent an estimated £172K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 24.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
24.2%
Market size, estimated
£172Ka year
Peak month
January1.4× the quietest month
Top search term
ecover toilet cleaner60K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £1.64 to £10.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £5.86 that is £29K to £35K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£1.64–£10.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£29K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Household Cleaners. It carries 920 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Household Cleaners
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pet Friendly Floor Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£34K£69K£103K£138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ecover87%
  • Miniml13%

Demand

Pet Friendly Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pet Friendly Floor Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ecover toilet cleaner60K/yr
  • eco toilet cleaner22K/yr
  • method toilet cleaner5K/yr
  • miniml toilet cleaner8K/yr
  • septic tank safe toilet cleaner6K/yr
  • eco friendly toilet cleaner3K/yr
  • ecover toilet4K/yr
  • natural toilet cleaner4K/yr
  • toilet cleaner eco3K/yr
  • minimal toilet cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Friendly Floor Cleaner

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.1%of orders come back
“Smells horrible”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pet Friendly Floor Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data