Pet Friendly Floor Cleaner
FailThe top 5 products take 100% of clicks, so Pet Friendly Floor Cleaner is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £172K/yr121K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 27 sellers
Flapen Score
Pet Friendly Floor Cleaner against its category
The dotted line is the Grocery average. Past it, Pet Friendly Floor Cleaner is stronger. Inside it, weaker.
Market
The Pet Friendly Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pet Friendly Floor Cleaner 121K times last year and spent an estimated £172K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
24.2% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 24.2%
- Market size, estimated
- £172Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- ecover toilet cleaner60K searches a year
02 · Price
A sale here is worth £5.86.
Listings sell for £5.86 on average, from £1.64 to £10.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £5.86 that is £29K to £35K a year per listing.
- Average price
- £5.86under the $15 to $100 sweet spot
- Price range
- £1.64–£10.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £29K–£35K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Household Cleaners. It carries 920 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Household Cleaners
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 920per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Pet Friendly Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Pine & Mint Cleaner
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 942
- Age
- 9y ago
Ecover Toilet Cleaner Refill Removes Limescale Leaving a Sparkling Clean Fresh Pine & Mint Scent 1 x 5L
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 2,390
- Age
- 20y ago
Miniml Fast-Action Toilet Cleaner - Refreshing Mint 750ml Removes Limescale & Grime Natural Ingredients Vegan & Cruelty-Free
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 5mo ago
Miniml Eco Toilet Cleaner Spearmint & Peppermint 5L Refill - All Natural Limescale Remover Descaler and Heavy Duty Refill Rim & Bowl Cleaning Liquid Antibacterial Bleach - 100% Vegan & Cruelty Free
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago
Trending
90-day click momentumMiniml Fast-Action Toilet Cleaner - Refreshing Mint 750ml Removes Limescale & Grime Natural Ingredients Vegan & Cruelty-Free
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 5mo ago
Ecover Toilet Cleaner Refill Removes Limescale Leaving a Sparkling Clean Fresh Pine & Mint Scent 1 x 5L
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 2,390
- Age
- 20y ago
Ecover Pine & Mint Cleaner
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 942
- Age
- 9y ago
Miniml Eco Toilet Cleaner Spearmint & Peppermint 5L Refill - All Natural Limescale Remover Descaler and Heavy Duty Refill Rim & Bowl Cleaning Liquid Antibacterial Bleach - 100% Vegan & Cruelty Free
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago
Newest
by launch dateMiniml Fast-Action Toilet Cleaner - Refreshing Mint 750ml Removes Limescale & Grime Natural Ingredients Vegan & Cruelty-Free
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 5mo ago
Miniml Eco Toilet Cleaner Spearmint & Peppermint 5L Refill - All Natural Limescale Remover Descaler and Heavy Duty Refill Rim & Bowl Cleaning Liquid Antibacterial Bleach - 100% Vegan & Cruelty Free
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago
Ecover Pine & Mint Cleaner
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 942
- Age
- 9y ago
Ecover Toilet Cleaner Refill Removes Limescale Leaving a Sparkling Clean Fresh Pine & Mint Scent 1 x 5L
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 2,390
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ecover87%
- Miniml13%
Demand
Pet Friendly Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pet Friendly Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ecover toilet cleaner60K/yr
- eco toilet cleaner22K/yr
- method toilet cleaner5K/yr
- miniml toilet cleaner8K/yr
- septic tank safe toilet cleaner6K/yr
- eco friendly toilet cleaner3K/yr
- ecover toilet4K/yr
- natural toilet cleaner4K/yr
- toilet cleaner eco3K/yr
- minimal toilet cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Friendly Floor Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells horrible
this smells so strange
the smell is unbearable
Not powerful
had leaked a little
The stains in the toilet go
A bit thin
Love
fresh smelling
Leaves a lovely scent and great price
Great smell
Good price
significantly cheaper than just buying the small bottles
Good value for money
Quality product
the product itself is really nice
Good product
This is easy to use and cleans well
Beautiful cleaning products
Good cleaner
Good for the environment
Keeping it eco & environmentally friendly
Eco friendly
Return
0.1% Return rate 5% Fixable by listing
had leaked a little
Smells horrible
this smells so strange
the smell is unbearable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Friendly Floor Cleaner questions
Answered from the same tracked data.