Skip to content

Pesto

Fail

Prices span $0.92–$3.74, mostly outside the sweet spot, so Pesto is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£119K/yr202K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 47 sellers

Flapen Score

Pesto against its category

The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pesto market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pesto 202K times last year and spent an estimated £119K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

27.7% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
27.7%
Market size, estimated
£119Ka year
Peak month
January1.3× the quietest month
Top search term
pesto165K searches a year

02 · Price

A sale here is worth £2.13.

Listings sell for £2.13 on average, from £0.92 to £3.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £2.13 that is £6K to £9K a year per listing.

Average price
£2.13under the $15 to $100 sweet spot
Price range
£0.92–£3.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Condiments & Sauces. It carries 411 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Condiments & Sauces
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
411per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pesto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

47

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • GreHom27%
  • Filippo Berio18%
  • Morrisons17%
  • Sacla16%
  • by Amazon13%
  • Belazu3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Pesto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pesto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pesto165K/yr
  • pesto sauce20K/yr
  • green pesto8K/yr
  • pesto pasta6K/yr
  • basil pesto3K/yr

Reviews and returns

What reviews say buyers love and hate about Pesto

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+2.67

Not sure where great taste award came from

Just didn't taste right

a weird taste

Salt Content13%−0.17

Very salty, vey oily

Waaaay too salty

this stuff tasted like salt

Allergies8%−0.09

Was really embarrassing AND dangerous to anyone who is nut free or allergic

Value For Money8%+0.17

probably not at the price

Spiciness8%+0.79

really vinegary for some reason

Love

Taste-Overall39%+2.67

It tastes like heaven

Good taste

this was lovely with pasta

Quality-Overall15%+0.94

Far better than some more expensive brands

Good quality pesto

Good quality

Spiciness10%+0.79

Great price and lovely tasting pesto

Amazing pesto sauce biuthifu serving for 1or 2

Delicious pesto

Value For Money9%+0.17

Fantastic value

for the price it's handy to have in as a cupboard staple

Value

Flavor8%+0.22

Bursting with flavor

Nice flavour and a good price

Very nice sauce

FAQ

Common Pesto questions

Answered from the same tracked data.