Pesto
FailPrices span $0.92–$3.74, mostly outside the sweet spot, so Pesto is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £119K/yr202K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 47 sellers
Flapen Score
Pesto against its category
The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.
Market
The Pesto market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pesto 202K times last year and spent an estimated £119K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
27.7% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 27.7%
- Market size, estimated
- £119Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- pesto165K searches a year
02 · Price
A sale here is worth £2.13.
Listings sell for £2.13 on average, from £0.92 to £3.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £2.13 that is £6K to £9K a year per listing.
- Average price
- £2.13under the $15 to $100 sweet spot
- Price range
- £0.92–£3.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Condiments & Sauces. It carries 411 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Condiments & Sauces
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 411per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Pesto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisonsgreen Pesto 190g
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 682
- Age
- 11y ago

by Amazon Basil Pesto (Green Pesto) 190g Made in Italy
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 2y ago

Filippo Berio Classic Green Pesto 190g
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 10y ago

Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 190g (Pack of 1)
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 19y ago

Morrisons Red Pesto 190g
- Price
- £1.04
- Rating
- 4.5/5
- Reviews
- 807
- Age
- 10y ago
Trending
90-day click momentum
by Amazon Red Pesto 190g
- Price
- £0.95
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1mo ago

Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 2 x 45g (Pack of 1)
- Price
- £1.43
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8y ago

Filippo Berio Classic Green Pesto 190g
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 10y ago

Filippo Berio Sun Dried Tomato Pesto 190g
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 7y ago

Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts 290g (Pack of 1)
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 12y ago
Newest
by launch date
by Amazon Red Pesto 190g
- Price
- £0.95
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1mo ago

Mr Organic - No Added Sugar Basil Pesto 190g - Deliciously Natural & Organic Basil Pesto Perfect for Pasta Sandwiches and More - Non-GMO and Gluten-Free
- Price
- £3.37
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

by Amazon Basil Pesto (Green Pesto) 190g Made in Italy
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 2y ago

Morrisons The Best Pesto Genovese 190g
- Price
- £2.36
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 4y ago

Filippo Berio Classic Green Pesto 350g
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- GreHom27%
- Filippo Berio18%
- Morrisons17%
- Sacla16%
- by Amazon13%
- Belazu3%
- Open — no brand owns it (3 brands, 6%)
Demand
Pesto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pesto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pesto165K/yr
- pesto sauce20K/yr
- green pesto8K/yr
- pesto pasta6K/yr
- basil pesto3K/yr
Reviews and returns
What reviews say buyers love and hate about Pesto
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sure where great taste award came from
Just didn't taste right
a weird taste
Very salty, vey oily
Waaaay too salty
this stuff tasted like salt
Was really embarrassing AND dangerous to anyone who is nut free or allergic
probably not at the price
really vinegary for some reason
Love
It tastes like heaven
Good taste
this was lovely with pasta
Far better than some more expensive brands
Good quality pesto
Good quality
Great price and lovely tasting pesto
Amazing pesto sauce biuthifu serving for 1or 2
Delicious pesto
Fantastic value
for the price it's handy to have in as a cupboard staple
Value
Bursting with flavor
Nice flavour and a good price
Very nice sauce
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pesto questions
Answered from the same tracked data.









