How competitive is the Pesto niche on Amazon United Kingdom?

9 brands and 47 sellers compete in Pesto on Amazon United Kingdom. The top 5 Pesto products take 69% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Pesto?

Pesto buyers on Amazon United Kingdom complain most about Taste-Overall, Salt Content, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pesto niche?

Pesto sells for £2.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.92–£3.74. The average incumbent carries 411 reviews — the moat a new listing must climb.

Pesto

prices mostly outside the sweet spot ($0.92–$3.74) — Pesto doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pesto profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pesto is a £119K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.

Pesto: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.4% over the last 90 days and 27.7% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr80K

Search volume / yr+2.4%202K

Conversion rate27.7%

Avg price£2.13

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 47

Top-5 product click share69%

Open market9%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Pesto products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisonsgreen Pesto 190g

Price: £1.07
Rating: 4.5/5
Reviews: 682
Age: 11y ago

by Amazon Basil Pesto (Green Pesto) 190g Made in Italy

Price: £0.92
Rating: 4.4/5
Reviews: 522
Age: 2y ago

Filippo Berio Classic Green Pesto 190g

Price: £2.18
Rating: 4.6/5
Reviews: 379
Age: 10y ago

Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 190g (Pack of 1)

Price: £2.77
Rating: 4.6/5
Reviews: 543
Age: 19y ago

Morrisons Red Pesto 190g

Price: £1.04
Rating: 4.5/5
Reviews: 807
Age: 10y ago

Newest

by launch date

by Amazon Red Pesto 190g

Price: £0.95
Rating: 3.8/5
Reviews: 8
Age: 1mo ago

Mr Organic - No Added Sugar Basil Pesto 190g - Deliciously Natural & Organic Basil Pesto Perfect for Pasta Sandwiches and More - Non-GMO and Gluten-Free

Price: £3.37
Rating: 4.8/5
Reviews: 10
Age: 1y ago

by Amazon Basil Pesto (Green Pesto) 190g Made in Italy

Price: £0.92
Rating: 4.4/5
Reviews: 522
Age: 2y ago

Morrisons The Best Pesto Genovese 190g

Price: £2.36
Rating: 4.5/5
Reviews: 191
Age: 4y ago

Filippo Berio Classic Green Pesto 350g

Price: £3.43
Rating: 4.4/5
Reviews: 58
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

GreHom27%
Filippo Berio18%
Morrisons17%
Sacla16%
by Amazon13%
Belazu3%
Open — no brand owns it (3 brands, 6%)

Pesto demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR27.7%Products17Brands9Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews411Avg BSR#50

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Pesto search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pesto165K/yr +2.0%25.0% conv.
pesto sauce20K/yr -37.0%10.7% conv.
green pesto8K/yr +51.6%36.0% conv.
pesto pasta6K/yr +66.3%5.1% conv.
basil pesto3K/yr +51.2%24.8% conv.

What reviews say buyers love and hate about Pesto

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall39%

“It tastes like heaven”

Quality-Overall15%

“Far better than some more expensive brands”

Spiciness10%

“Great price and lovely tasting pesto”

Value For Money9%

“Fantastic value”

Flavor8%

“Bursting with flavor”

What buyers complain about

78% of reviews

Taste-Overall16%

“Not sure where great taste award came from”

Salt Content13%

“Very salty, vey oily”

Allergies8%

“Was really embarrassing AND dangerous to anyone who is nut free or allergic”

Value For Money8%

“probably not at the price”

Spiciness8%

“really vinegary for some reason”

Common Pesto questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pesto 44/100 on Amazon United Kingdom — Skip it. The niche generates £119K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.4% over the last 90 days.