pesto
Skip itPrices mostly outside the sweet spot ($0.92–$3.74) — this niche doesn't clear our bar today.
Conversion
Incredible27.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great411.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£119K£119K/yr · 202K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£2.13avg listing price — sweet spot $15–$100
Price range
Bad£0.92–£3.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pesto is a £119K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pesto market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £128K–£170K
- units × avg price
- Conversion rate
- 27.7%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- GreHom27%
- Filippo Berio18%
- Morrisons17%
- Sacla16%
- by Amazon13%
- Belazu3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pesto search terms
- pesto165K/yr
- pesto sauce20K/yr
- green pesto8K/yr
- pesto pasta6K/yr
- basil pesto3K/yr
Top pesto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisonsgreen Pesto 190g
GreHom£1.074.5★682 rev
by Amazon Basil Pesto (Green Pesto) 190g Made in Italy
by Amazon£0.924.4★522 rev
Filippo Berio Classic Green Pesto 190g
Filippo Berio£2.184.6★379 rev
Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 190g (Pack of 1)
Sacla£2.774.6★543 rev
Morrisons Red Pesto 190g
Morrisons£1.044.5★807 rev
Newest
by launch date
by Amazon Red Pesto 190g
by Amazon£0.958 rev
Mr Organic - No Added Sugar Basil Pesto 190g - Deliciously Natural & Organic Basil Pesto Perfect for Pasta Sandwiches and More - Non-GMO and Gluten-Free
Mr Organic£3.3710 rev
by Amazon Basil Pesto (Green Pesto) 190g Made in Italy
by Amazon£0.92522 rev
Morrisons The Best Pesto Genovese 190g
Morrisons£2.36191 rev
Filippo Berio Classic Green Pesto 350g
Filippo Berio£3.4358 rev
Trending
90-day click momentumby Amazon Red Pesto 190g
by Amazon£0.953.8★
Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 2 x 45g (Pack of 1)
Sacla£1.434.4★
Filippo Berio Classic Green Pesto 190g
Filippo Berio£2.184.6★
Filippo Berio Sun Dried Tomato Pesto 190g
Filippo Berio£2.174.5★
Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts 290g (Pack of 1)
Sacla£3.744.6★
What buyers say about pesto
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes like heaven”
“Far better than some more expensive brands”
“Great price and lovely tasting pesto”
“Fantastic value”
“Bursting with flavor”
“One of the best pesto sauce on the market excellent price”
“The jars a decent size”
“it smells fairly fresh when opened”
“Texture-wise its quite smooth”
“I have had other pestofrom other brands, including vegan and organic,”
What buyers complain about
“Not sure where great taste award came from”
“Very salty, vey oily”
“Was really embarrassing AND dangerous to anyone who is nut free or allergic”
“probably not at the price”
“really vinegary for some reason”
“Not the best quality pesto”
“Some cheap and not authentic ingredients”
“little too much oil”
“can't give all that plastic pollution 5 stars”
“It had an awful smell of cleaner”
Common questions
- Is pesto profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the pesto niche?
- 9 brands and 47 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pesto?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Allergies. The return rate is 0.0%.
- When does demand for pesto peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pesto niche?
- Listings span £0.92–£3.74; the average listing price is £2.13 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.