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Personalised Chocolate

Fail

Shoppers spend an estimated $11K a year here, so Personalised Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£11K/yr122K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
41%top-5 click share · 21 brands · 29 sellers

Flapen Score

Personalised Chocolate against its category

The dotted line is the Grocery average. Past it, Personalised Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Chocolate 122K times last year and spent an estimated £11K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
1.0%
Market size, estimated
£11Ka year
Peak month
December5.2× the quietest month
Top search term
personalised chocolate62K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £2.41 to £29.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.05 that is £0 to £905 a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£2.41–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£905
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #416 within Hampers & Gourmet Gifts. It carries 364 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
38%
Out of stock, average day
15.6%
Average rank
#416in Hampers & Gourmet Gifts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
42

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Personalised Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£342£684£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

29

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

41%

Top 20: 81%

Open market

28%

  • Perfect Tables Ribbons Crafts32%
  • Cadbury11%
  • Chocohugs10%
  • Wyeland Confectionery8%
  • Belladona Gifts6%
  • ChocoLuxe Co6%

Demand

Personalised Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Personalised Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised chocolate62K/yr
  • personalised chocolate gifts27K/yr
  • personalised chocolate bar8K/yr
  • personalised chocolates8K/yr
  • personalised chocolate bars12K/yr
  • personalised cadbury chocolate bar7K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Chocolate

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Gifting Purpose”
36%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Waste of money”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Personalised Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data