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Personalised Chocolate

Fail

Shoppers spend only $11K a year here, so Personalised Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£11K/yr122K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
41%top-5 click share · 21 brands · 29 sellers

Flapen Score

Personalised Chocolate against its category

The dotted line is the Grocery average. Past it, Personalised Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Chocolate 122K times last year and spent an estimated £11K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
1.0%
Market size, estimated
£11Ka year
Peak month
December5.2× the quietest month
Top search term
personalised chocolate62K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £2.41 to £29.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.05 that is £0 to £905 a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£2.41–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£905
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #416 within Hampers & Gourmet Gifts. It carries 364 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
38%
Out of stock, average day
15.6%
Average rank
#416in Hampers & Gourmet Gifts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Personalised Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£342£684£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

29

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

28%

  • Perfect Tables Ribbons Crafts32%
  • Cadbury11%
  • Chocohugs10%
  • Wyeland Confectionery8%
  • Belladona Gifts6%
  • ChocoLuxe Co6%

Demand

Personalised Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Personalised Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised chocolate62K/yr
  • personalised chocolate gifts27K/yr
  • personalised chocolate bar8K/yr
  • personalised chocolates8K/yr
  • personalised chocolate bars12K/yr
  • personalised cadbury chocolate bar7K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%−0.22

Waste of money

over priced

Too expensive

Size-Overall28%−0.22

it didnt even fit

I just think for the prize charged the box be bit bigger

ridiculously small

Quality-Overall8%+0.09

it looks really cheap

Rubbish

Poor quality

Advertised Vs Actual Product7%−0.03

Not as pictured

Photo misleading

Not as stated

Sweetness2%−0.02

not lots of chocolate in there

some of the sweets that arrived were not even what was in the picture

Love

Gifting Purpose55%+4.44

Brilliant gift

fun gift

Yummy gift

Taste-Overall11%+0.31

Excellent snackes

Totally yummy

Lovely tasting chocolate

Value For Money11%−0.22

Good value

Excellent value for money

Worth the money

Quality-Overall10%+0.09

Good Quality Chocolate

Great variety

Brilliant quality

Size-Overall3%−0.22

Great size, and a great selection for a little treat

A little on small size appearance fine

Fits through letter box

FAQ

Common Personalised Chocolate questions

Answered from the same tracked data.