Is personalised cake topper profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 66 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (47/100).

How competitive is the personalised cake topper niche?

28 brands and 33 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in personalised cake topper?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.1%.

When does demand for personalised cake topper peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the personalised cake topper niche?

Listings span £2.10–£11.36; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.

personalised cake topper

Skip it

Prices mostly outside the sweet spot ($2.10–$11.36) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,657.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Market size

Bad£95K

£95K/yr · 620K searches

Avg price

Bad£5.34

avg listing price — sweet spot $15–$100

Price range

Bad£2.10–£11.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, personalised cake topper is a £95K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

personalised cake topper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £32K–£43K; units × avg price
Conversion rate: 2.9%
Avg BSR: #193
Page quality: 0%
Prime: 26%
Sponsored: 86%
Out of stock: 5.2%
Avg brand age: 23 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

77%

Top 20: 96%

Top-5 click share

28%

Top 20: 65%

Open market

19%

EDSG42%
CAKESHOP edible cake toppers EST. 201217%
EKAM9%
Goggly5%
Generic4%
DKBT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top personalised cake topper search terms

personalised cake topper296K/yr +9.5%1.9% conv.
cake decorations for men41K/yr -6.7%0.7% conv.
personalised cake topper name41K/yr -3.9%1.9% conv.
cake toppers girls30K/yr +15.6%0.5% conv.
personalised cake toppers31K/yr +4.7%1.3% conv.
cake topper personalised30K/yr -7.0%1.7% conv.
cake toppers for men27K/yr -20.8%1.2% conv.
custom cake topper22K/yr +7.3%1.5% conv.
personalised birthday cake topper13K/yr -7.8%1.8% conv.
cake toppers personalised13K/yr -1.8%1.2% conv.

All search terms

Top personalised cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Personalised Cake Topper Custom Happy Birthday Cake Topper Wedding Cake Topper Gifts 11 Colors Cake Decorations Glitter Cake Toppers Gifts for Graduation Baby Shower (Rose Gold)

EDSG£5.174.6★1,466 rev

Personalised Happy Birthday Cake Topper Customised with Any Age Name Party Cake Decoration 16 18 21 40 60 Double Sided Glitter Card Rose Gold

EDSG£4.124.7★13,123 rev

Personalised Custom Cake Topper with Any Name & Any Age Elegant Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations

EKAM£5.064.1★241 rev

Cake Decorations 13Pcs Cake Toppers Kit Cupcake Topper with Golden Paper Fans Happy Birthday Acrylic Banner Sequins Balloon Fireworks Stars for Gold Theme Birthday Party Anniversary Cake Decor

DKBT£4.224.5★2,188 rev

Any Text Personalised Glitter Cake Topper - Gold Name Age Words Glitter Cake Decoration and Sprinkles - Happy Birthday Decorations - Personalised Toppers for Cakes by Cakeshop

CAKESHOP edible cake toppers EST. 2012£5.214.6★1,325 rev

Newest

by launch date

EKAM Personalised Acrylic Cake Topper Customised Happy Birthday Custom Cake Topper Any Name & Age Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations (Gold)

EKAM£5.229 rev

6mo ago

Nogeqi 64PCS Acrylic Cake Letters Number Custom Personalised Cake Topper Name with A-Z Letter 0-9 Number for DIY Birthday Wedding Baby Shower Party Supplies(Gold)

Nogeqi£5.118 rev

12mo ago

Personalised Custom Cake Topper with Any Name & Any Age Elegant Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations

EKAM£5.06241 rev

1y ago

Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options

CAKESHOP edible cake toppers EST. 2012£6.17534 rev

2y ago

Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options

CAKESHOP edible cake toppers EST. 2012£7.91534 rev

2y ago

What buyers say about personalised cake topper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Amazing quality”

Advertised Vs Actual Product18%

“As advertised”

Value For Money12%

“Excellent value for money”

Color5%

“Very vibrant colours”

Ease Of Use4%

“Easy to use”

Baking4%

“Fast and perfect to pop on some cupcakes”

Size-Overall3%

“Good size”

Design-Overall2%

“Amazing look”

Assembly/Installation2%

“Easy enough to assemble”

Strength2%

“sturdy enough”

What buyers complain about

Quality-Overall18%

“Very disappointed with the quality, very flimsy”

Strength12%

“Bit flimsy”

Size-Overall10%

“not fit to use”

Value For Money9%

“waste of money”

Adhesion/Stickiness7%

“Poor and have to glue together”

Advertised Vs Actual Product5%

“Not what was advertised”

Ease Of Use5%

“Can not use”

Color5%

“dont expect exact colours”

Thickness4%

“very thin”

Battery Inclusion2%

“The battery box was missing springs”

Top return reasons

Quality-Overall23%

Size-Overall21%

Defective Material/Parts11%

Color10%

Strength8%

Advertised Vs Actual Product7%

Material Quality5%

Smell3%

Value For Money2%