Personalised Cake Topper
FailPrices span $2.10–$11.36, mostly outside the sweet spot, so Personalised Cake Topper is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £95K/yr620K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 28%top-5 click share · 28 brands · 33 sellers
Flapen Score
Personalised Cake Topper against its category
The dotted line is the Grocery average. Past it, Personalised Cake Topper is stronger. Inside it, weaker.
Market
The Personalised Cake Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Cake Topper 620K times last year and spent an estimated £95K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 620K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £95Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- personalised cake topper296K searches a year
02 · Price
A sale here is worth £5.34.
Listings sell for £5.34 on average, from £2.10 to £11.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.34 that is £534 to £1K a year per listing.
- Average price
- £5.34under the $15 to $100 sweet spot
- Price range
- £2.10–£11.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £534–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #193 within Baking Supplies. It carries 2,657 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 26%
- Out of stock, average day
- 5.2%
- Average rank
- #193in Baking Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,657per listing
- Listings tracked
- 66
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Personalised Cake Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Personalised Cake Topper Custom Happy Birthday Cake Topper Wedding Cake Topper Gifts 11 Colors Cake Decorations Glitter Cake Toppers Gifts for Graduation Baby Shower (Rose Gold)
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 2y ago
Personalised Happy Birthday Cake Topper Customised with Any Age Name Party Cake Decoration 16 18 21 40 60 Double Sided Glitter Card Rose Gold
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 13,123
- Age
- 5y ago
Personalised Custom Cake Topper with Any Name & Any Age Elegant Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations
- Price
- £5.06
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago
Cake Decorations 13Pcs Cake Toppers Kit Cupcake Topper with Golden Paper Fans Happy Birthday Acrylic Banner Sequins Balloon Fireworks Stars for Gold Theme Birthday Party Anniversary Cake Decor
- Price
- £4.22
- Rating
- 4.5/5
- Reviews
- 2,188
- Age
- 5y ago
Any Text Personalised Glitter Cake Topper - Gold Name Age Words Glitter Cake Decoration and Sprinkles - Happy Birthday Decorations - Personalised Toppers for Cakes by Cakeshop
- Price
- £5.21
- Rating
- 4.6/5
- Reviews
- 1,325
- Age
- 5y ago
Trending
90-day click momentum
EKAM Personalised Acrylic Cake Topper Customised Happy Birthday Custom Cake Topper Any Name & Age Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations (Gold)
- Price
- £5.22
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Personalised Cake Topper Custom Happy Birthday Cake Topper Wedding Cake Topper Gifts 11 Colors Cake Decorations Glitter Cake Toppers Gifts for Graduation Baby Shower (Rose Gold)
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 2y ago
Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options
- Price
- £7.91
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago
Personalised Cake Topper | Customized Birthday Cake Decorations. Double Sided Glitter Card Text Customized | Birthday or Wedding Party Multicolour Glitter Cake Decoration(Champagne Gold)
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 6y ago
Personalised Happy Birthday Cake Topper Customised with Any Age Name Party Cake Decoration 16 18 21 40 60 Double Sided Glitter Card Gold
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 13,123
- Age
- 5y ago
Newest
by launch dateEKAM Personalised Acrylic Cake Topper Customised Happy Birthday Custom Cake Topper Any Name & Age Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations (Gold)
- Price
- £5.22
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 6mo ago
Nogeqi 64PCS Acrylic Cake Letters Number Custom Personalised Cake Topper Name with A-Z Letter 0-9 Number for DIY Birthday Wedding Baby Shower Party Supplies(Gold)
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 12mo ago
Personalised Custom Cake Topper with Any Name & Any Age Elegant Party Cake Decoration Gift for Milestone Birthdays and Special Celebrations
- Price
- £5.06
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago
Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options
- Price
- £6.17
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago
Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options
- Price
- £7.91
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
33
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
28%
Top 20: 65%
Open market
19%
- EDSG42%
- CAKESHOP edible cake toppers EST. 201217%
- EKAM9%
- Goggly5%
- Generic4%
- DKBT4%
Demand
Personalised Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Personalised Cake Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised cake topper296K/yr
- cake decorations for men41K/yr
- personalised cake topper name41K/yr
- cake toppers girls30K/yr
- personalised cake toppers31K/yr
- cake topper personalised30K/yr
- cake toppers for men27K/yr
- custom cake topper22K/yr
- personalised birthday cake topper13K/yr
- cake toppers personalised13K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Cake Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed with the quality, very flimsy
Not very good quality
Rubbish quality
Bit flimsy
Too flimsy
Not very sturdy
not fit to use
all sticks supplied are short
Too small
waste of money
Expensive
a bit annoying considering the price
Poor and have to glue together
the glue dots provided are rubbish
Could see the glue
Love
Amazing quality
High quality and arrived in good time would highly recommend
The quality was amazing arrived on time
As advertised
As described
Better than expected
Excellent value for money
For the price
Excellent value for money
Very vibrant colours
Colour great
the colours were good
Easy to use
everything was easy to apply
easy to put on
Return
0.1% Return rate 41% Fixable by listing
Very disappointed with the quality, very flimsy
Not very good quality
Rubbish quality
not fit to use
all sticks supplied are short
Too small
dont expect exact colours
Not really pink
Definitely not true pink
Bit flimsy
Too flimsy
Not very sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Cake Topper questions
Answered from the same tracked data.