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Persil Non Bio Washing Powder

Fail

The top 5 brands take 100% of clicks, so Persil Non Bio Washing Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£95K/yr79K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
64%top-5 click share · 3 brands · 164 sellers

Flapen Score

Persil Non Bio Washing Powder against its category

The dotted line is the Grocery average. Past it, Persil Non Bio Washing Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Persil Non Bio Washing Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Persil Non Bio Washing Powder 79K times last year and spent an estimated £95K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
8.0%
Market size, estimated
£95Ka year
Peak month
May1.5× the quietest month
Top search term
persil non bio powder21K searches a year

02 · Price

A sale here is worth £15.11.

Listings sell for £15.11 on average, from £2.50 to £25.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.11 that is £4K to £8K a year per listing.

Average price
£15.11inside the $15 to $100 sweet spot
Price range
£2.50–£25.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Laundry. It carries 594 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#126in Laundry
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Persil Non Bio Washing Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Persil85%
  • Diversey13%
  • Aammus2%

Demand

Persil Non Bio Washing Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Persil Non Bio Washing Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • persil non bio powder21K/yr
  • persil powder17K/yr
  • persil washing powder16K/yr
  • persil non bio washing powder12K/yr
  • persil bio powder6K/yr
  • persil bio washing powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Persil Non Bio Washing Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell8%+0.35

the smell is extreme

Smell is too strong

Smell

Leak-Proof8%

today I had a dodgy box with leaked items

powder was leaking out

Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage

Value For Money7%+2.82

shame its a tad expensive

The price per usable pod makes this very expensive

Yet another waste of money

Quality-Overall6%−0.03

not outstanding compared to other brands weve used

Poor quality

Terrible quality

Allergies6%−0.01

Severe Allergic Reaction to a Previously Trusted Product

I have an allergy to perfume, parfum, aroma and purchased this item because it claimed to be unscented

The reaction was bad enough that I have been forced to take allergy medication just to manage the inflammation and itching

Love

Value For Money34%+2.82

Good value for money

Great deal

Decent price

Smell13%+0.35

Smells fresh

Smells Amazing

Long lasting smell

Quality-Overall10%−0.03

Good quality, by the time I got them, most of the pods had burst

Great quality

Overall, a reliable product that does the job well and offers good value for money

Ease Of Cleaning7%+0.58

Powerful cleaning

Cleans brilliant a good buy

Cleans very well

Washability6%−0.03

Good washing pods

Washes well

Excellent washing product

Return

0.1% Return rate 24% Fixable by listing

Leak-Proof35%▇▇▇▇█▆

today I had a dodgy box with leaked items

powder was leaking out

Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage

Advertised Vs Actual Product14%█▆▅▁▂▂
Washability8%▄▅▁▁▃█

Washing piling up

Value For Money7%▁█▆▁▁▆

shame its a tad expensive

The price per usable pod makes this very expensive

Yet another waste of money

Size-Overall6%▁▆▄▆▁█

The box is massive

The size is much bigger than I expected

Enormous

FAQ

Common Persil Non Bio Washing Powder questions

Answered from the same tracked data.