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Peroni Gift Set

Fail

The top 5 brands take 100% of clicks, so Peroni Gift Set is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£225K/yr152K searches / yr
90-day growth
+42.3%search demand this quarter
Competition
83%top-5 click share · 3 brands · 36 sellers

Flapen Score

Peroni Gift Set against its category

The dotted line is the Grocery average. Past it, Peroni Gift Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peroni Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peroni Gift Set 152K times last year and spent an estimated £225K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+42.3%
Conversion, latest week
13.2%
Market size, estimated
£225Ka year
Peak month
December5.3× the quietest month
Top search term
birra moretti46K searches a year

02 · Price

A sale here is worth £11.22.

Listings sell for £11.22 on average, from £2.71 to £20.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £11.22 that is £11K to £14K a year per listing.

Average price
£11.22under the $15 to $100 sweet spot
Price range
£2.71–£20.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #465 within Beer, Wine & Spirits. It carries 681 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#465in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Peroni Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£23K£45K£68K£90K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Birra Moretti93%
  • BIRRA MORETTI4%
  • BEAMS INTERNATIONAL3%
  • Open — no brand owns it (0%)

Demand

Peroni Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Peroni Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birra moretti46K/yr
  • moretti beer46K/yr
  • moretti22K/yr
  • birra moretti beer13K/yr
  • italian beer6K/yr
  • birra moretti sale di mare4K/yr
  • beer moretti4K/yr
  • moretti gift set6K/yr
  • birra moretti gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Peroni Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter50%−0.13

Noticed a bitter taste of beer

Gifting Purpose50%−0.13

which has unfortunately led to a missed opportunity to present these gifts

Love

Quality-Overall50%+2.45

GREAT QUALITY & VALUE

Salt Content50%+2.45

Delicious and salty

FAQ

Common Peroni Gift Set questions

Answered from the same tracked data.