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Peri Peri Seasoning

Fail

Prices span $1.02–$12.22, mostly outside the sweet spot, so Peri Peri Seasoning is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£75K/yr100K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 62 sellers

Flapen Score

Peri Peri Seasoning against its category

The dotted line is the Grocery average. Past it, Peri Peri Seasoning is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peri Peri Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peri Peri Seasoning 100K times last year and spent an estimated £75K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
16.1%
Market size, estimated
£75Ka year
Top search term
cape herb and spice24K searches a year

02 · Price

A sale here is worth £4.68.

Listings sell for £4.68 on average, from £1.02 to £12.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.68 that is £2K to £4K a year per listing.

Average price
£4.68under the $15 to $100 sweet spot
Price range
£1.02–£12.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Herbs, Spices & Seasonings. It carries 300 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Herbs, Spices & Seasonings
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Peri Peri Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Cape Herb & Spice49%
  • Nando's30%
  • NANDO'S PERI-PERI9%
  • Schwartz6%
  • Old India3%
  • Mother's SpiceX2%
  • Open — no brand owns it (0%)

Demand

Peri Peri Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Peri Peri Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cape herb and spice24K/yr
  • peri peri seasoning20K/yr
  • peri peri salt16K/yr
  • piri piri seasoning7K/yr
  • nandos peri peri salt11K/yr
  • cape herb and spice rub6K/yr
  • peri salt6K/yr
  • cape herb4K/yr
  • peri peri rub4K/yr
  • nandos salt2K/yr

Reviews and returns

What reviews say buyers love and hate about Peri Peri Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content34%−0.23

Incredibly salty

Excessively Salty

Way too salty

Spiciness13%+0.96

The spice level is hot

Very spicy

otherwise it will be rather hot

Taste-Overall9%+0.87

So that nice taste I was talking abiut does not last long

If you want to taste the real piri piri dont buy this

Flavor3%+0.50

Lacks flavour, pretty much like normal salt

Size-Overall3%−0.01

also wayyyy smaller than expected

Love

Taste-Overall30%+0.87

Great taste

Very nice on chicken

The seasoning is very good

Flavor20%+0.50

Great flavour

Interesting flavour

Big flavour in a small shaker

Value For Money14%+1.28

Good value

Good value for money

worth it

Spiciness8%+0.96

Delicious spice

Excellent spicy mix that works well with all meat, excellent value

Yummy Spice

Quality-Overall8%+0.57

Great quality steak rub

The tin is well-made

Excellent product

FAQ

Common Peri Peri Seasoning questions

Answered from the same tracked data.