peri peri seasoning
Skip itPrices mostly outside the sweet spot ($1.02–$12.22) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Review moat
Great299.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 100K searches
Avg price
Bad£4.68avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.02–£12.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peri peri seasoning is a £75K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peri peri seasoning market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £59K–£70K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Cape Herb & Spice49%
- Nando's30%
- NANDO'S PERI-PERI9%
- Schwartz6%
- Old India3%
- Mother's SpiceX2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -2.6% search growth over the last 90 days.Top peri peri seasoning search terms
- cape herb and spice24K/yr
- peri peri seasoning20K/yr
- peri peri salt16K/yr
- piri piri seasoning7K/yr
- nandos peri peri salt11K/yr
- cape herb and spice rub6K/yr
- peri salt6K/yr
- cape herb4K/yr
- peri peri rub4K/yr
- nandos salt2K/yr
Top peri peri seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nandos Peri Peri Salt
Nando's£1.784.7★167 rev
Cape Herb & Spice Portuguese Peri Peri Seasoning 100 g Tin (1-Pack)
Cape Herb & Spice£2.794.5★255 rev
Cape Herb & Spice Texan Steakhouse Seasoning 100 g Tin (1-Pack)
Cape Herb & Spice£2.934.7★592 rev
Cape Herb & Spice Portuguese Peri Peri Seasoning 790 g (1-Pack)
Cape Herb & Spice£8.944.5★18 rev
Cape Herb & Spice Louisiana Cajun Seasoning Rub 100 g Tin (1-Pack)
Cape Herb & Spice£2.704.6★698 rev
Newest
by launch date
Peri Peri Masala Powder | Spicy & Tangy Seasoning Blend | No Added Color No Preservatives | Perfect for Fries Chicken Vegetables & Snacks | Restaurant Style Flavor | 50g / 100g (50g)
Mother's SpiceX£6.503 rev
Cape Herb & Spice Portuguese Peri Peri Seasoning 790 g (1-Pack)
Cape Herb & Spice£8.9418 rev
Cape Herb & Spice Caribbean Jerk Seasoning 700 g (Pack of 1)
Cape Herb & Spice£12.2221 rev
Cape Herb & Spice Smokehouse BBQ Seasoning 100 g Tin (1-Pack)
Cape Herb & Spice£3.10193 rev
Nandos Peri-Peri Salt 70g (Pack of 6)
Nando's£10.38367 rev
Trending
90-day click momentumPeri Peri Masala Powder | Spicy & Tangy Seasoning Blend | No Added Color No Preservatives | Perfect for Fries Chicken Vegetables & Snacks | Restaurant Style Flavor | 50g / 100g (50g)
Mother's SpiceX£6.503.0★
Nandos Medium Rub 25g
NANDO'S PERI-PERI£1.024.7★
Cape Herb & Spice Louisiana Cajun Seasoning Rub 100 g Tin (1-Pack)
Cape Herb & Spice£2.704.6★
Cape Herb & Spice Caribbean Jerk Seasoning 700 g (Pack of 1)
Cape Herb & Spice£12.224.5★
Cape Herb & Spice Portuguese Peri Peri Seasoning 790 g (1-Pack)
Cape Herb & Spice£8.944.5★
What buyers say about peri peri seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Great flavour”
“Good value”
“Delicious spice”
“Great quality steak rub”
“just right imo”
“Good for meats and veg alike”
“This is a really lovely seasoning, and it goes perfectly with all meats and roasted vegetables”
“Amazing blend,”
“its still good bc i add salt with it”
What buyers complain about
“Incredibly salty”
“The spice level is hot”
“So that nice taste I was talking abiut does not last long”
“Lacks flavour, pretty much like normal salt”
“also wayyyy smaller than expected”
“I wish I had read the ingredients before buying it”
“Its not really worth the price”
Common questions
- Is peri peri seasoning profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the peri peri seasoning niche?
- 6 brands and 62 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in peri peri seasoning?
- Top complaints mined from reviews: Salt Content, Spiciness, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the peri peri seasoning niche?
- Listings span £1.02–£12.22; the average listing price is £4.68 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.