Skip to content

Percy Pigs

Fail

The top 5 brands take 100% of clicks, so Percy Pigs is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£52K/yr113K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
87%top-5 click share · 5 brands · 17 sellers

Flapen Score

Percy Pigs against its category

The dotted line is the Grocery average. Past it, Percy Pigs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Percy Pigs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Percy Pigs 113K times last year and spent an estimated £52K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
4.1%
Market size, estimated
£52Ka year
Peak month
December4.4× the quietest month
Top search term
percy pigs32K searches a year

02 · Price

A sale here is worth £11.27.

Listings sell for £11.27 on average, from £5.12 to £16.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.27 that is £3K to £6K a year per listing.

Average price
£11.27under the $15 to $100 sweet spot
Price range
£5.12–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #64 within Confectionery. It carries 42 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
11%
Out of stock, average day
13.3%
Average rank
#64in Confectionery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Percy Pigs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Percy Pig44%
  • Marks & Spencer18%
  • Generic18%
  • Prime Life11%
  • Premier Life Store8%
  • Open — no brand owns it (0%)

Demand

Percy Pigs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Percy Pigs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • percy pigs32K/yr
  • percy pig39K/yr
  • percy pigs sweets38K/yr
  • percy pig sweets3K/yr

Reviews and returns

What reviews say buyers love and hate about Percy Pigs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%

A bit overpriced

Love

Sweetness33%

My favourite sweets, absolutely delicious

Taste-Overall33%

Just delicious

FAQ

Common Percy Pigs questions

Answered from the same tracked data.