Percy Pigs
FailThe top 5 brands take 100% of clicks, so Percy Pigs is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £52K/yr113K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 17 sellers
Flapen Score
Percy Pigs against its category
The dotted line is the Grocery average. Past it, Percy Pigs is stronger. Inside it, weaker.
Market
The Percy Pigs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Percy Pigs 113K times last year and spent an estimated £52K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £52Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- percy pigs32K searches a year
02 · Price
A sale here is worth £11.27.
Listings sell for £11.27 on average, from £5.12 to £16.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.27 that is £3K to £6K a year per listing.
- Average price
- £11.27under the $15 to $100 sweet spot
- Price range
- £5.12–£16.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #64 within Confectionery. It carries 42 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 11%
- Out of stock, average day
- 13.3%
- Average rank
- #64in Confectionery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Percy Pigs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marks & Spencer Percy Pig Soft Gums 100g
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 9y ago

M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags
- Price
- £16.40
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 7y ago

Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 4y ago

M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams
- Price
- £14.01
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
- Price
- £14.02
- Rating
- 2.7/5
- Reviews
- 2
- Age
- 1y ago
Trending
estimated 90-day click momentum
M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
- Price
- £14.02
- Rating
- 2.7/5
- Reviews
- 2
- Age
- 1y ago

Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 4y ago

Marks & Spencer Percy Pig Soft Gums 100g
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 9y ago

M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags
- Price
- £16.40
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 7y ago
Newest
by launch date
M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams
- Price
- £14.01
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
- Price
- £14.02
- Rating
- 2.7/5
- Reviews
- 2
- Age
- 1y ago

Percy Pig Phizzy Pigtails Soft Sour Fruit Gummies 170g (2 Pack)
- Price
- £9.92
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (4 Pack)
- Price
- £13.12
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Percy Pig44%
- Marks & Spencer18%
- Generic18%
- Prime Life11%
- Premier Life Store8%
- Open — no brand owns it (0%)
Demand
Percy Pigs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Percy Pigs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- percy pigs32K/yr
- percy pig39K/yr
- percy pigs sweets38K/yr
- percy pig sweets3K/yr
Reviews and returns
What reviews say buyers love and hate about Percy Pigs
We read the reviews and the return reasons for every product selling here.
“A bit overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Percy Pigs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









