How competitive is the Percy Pigs niche on Amazon United Kingdom?

5 brands and 17 sellers compete in Percy Pigs on Amazon United Kingdom. The top 5 Percy Pigs products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Percy Pigs?

Percy Pigs buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Percy Pigs niche?

Percy Pigs sells for £11.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.12–£16.40. The average incumbent carries 42 reviews — the moat a new listing must climb.

Percy Pigs

brand-locked demand (top 5 brands take 100% of clicks) — Percy Pigs doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Percy Pigs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Percy Pigs is a £52K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Percy Pigs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 4.1% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr6K

Search volume / yr-11.4%113K

Conversion rate4.1%

Avg price£11.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 17

Top-5 product click share87%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Top Percy Pigs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Marks & Spencer Percy Pig Soft Gums 100g

Price: £5.12
Rating: 4.3/5
Reviews: 166
Age: 9y ago

M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags

Price: £16.40
Rating: 4.0/5
Reviews: 121
Age: 7y ago

Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals

Price: £10.33
Rating: 4.3/5
Reviews: 26
Age: 4y ago

M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams

Price: £14.01
Rating: 4.4/5
Reviews: 16
Age: 1y ago

M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)

Price: £14.02
Rating: 2.7/5
Reviews: 2
Age: 1y ago

Newest

by launch date

M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams

Price: £14.01
Rating: 4.4/5
Reviews: 16
Age: 1y ago

M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)

Price: £14.02
Rating: 2.7/5
Reviews: 2
Age: 1y ago

Percy Pig Phizzy Pigtails Soft Sour Fruit Gummies 170g (2 Pack)

Price: £9.92
Rating: 4.8/5
Reviews: 10
Age: 1y ago

M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (4 Pack)

Price: £13.12
Rating: 4.5/5
Reviews: 11
Age: 1y ago

M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)

Price: £8.31
Rating: 4.5/5
Reviews: 11
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Percy Pig44%
Marks & Spencer18%
Generic18%
Prime Life11%
Premier Life Store8%
Open — no brand owns it (0%)

Percy Pigs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR4.1%Products9Brands5Top 5 Brands100%OOS Rate13.3%Rating4.2★Reviews42Avg BSR#64

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Percy Pigs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

percy pigs32K/yr +85.8%4.3% conv.
percy pig39K/yr -29.9%1.1% conv.
percy pigs sweets38K/yr -70.4%3.4% conv.
percy pig sweets3K/yr -25.1%6.1% conv.

What reviews say buyers love and hate about Percy Pigs

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews

Sweetness33%

“My favourite sweets, absolutely delicious”

Taste-Overall33%

“Just delicious”

What buyers complain about

33% of reviews

Value For Money33%

“A bit overpriced”

Common Percy Pigs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Percy Pigs 38/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 9 tracked products. Search demand moved -11.4% over the last 90 days.