percy pigs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible42.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.27avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 113K searches
Price range
Bad£5.12–£16.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, percy pigs is a £52K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
percy pigs market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £56K–£68K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 0%
- Out of stock
- 13.3%
- Avg brand age
- 43 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Percy Pig44%
- Marks & Spencer18%
- Generic18%
- Prime Life11%
- Premier Life Store8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top percy pigs search terms
- percy pigs32K/yr
- percy pig39K/yr
- percy pigs sweets38K/yr
- percy pig sweets3K/yr
Top percy pigs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marks & Spencer Percy Pig Soft Gums 100g
Percy Pig£5.124.3★166 rev
M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags
Marks & Spencer£16.404.0★121 rev
Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals
Prime Life£10.334.3★26 rev
M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams
Premier Life Store£14.014.4★16 rev
M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
Generic£14.022.7★2 rev
Newest
by launch dateM&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams
Premier Life Store£14.0116 rev
M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
Generic£14.022 rev
Percy Pig Phizzy Pigtails Soft Sour Fruit Gummies 170g (2 Pack)
Generic£9.9210 rev
M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (4 Pack)
Generic£13.1211 rev
M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)
Generic£8.3111 rev
Trending
90-day click momentumM&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)
Generic£8.314.5★
M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)
Generic£14.022.7★
Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals
Prime Life£10.334.3★
Marks & Spencer Percy Pig Soft Gums 100g
Percy Pig£5.124.3★
M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags
Marks & Spencer£16.404.0★
What buyers say about percy pigs
What buyers praise and complain about, mined from review topics.What buyers love
“My favourite sweets, absolutely delicious”
“Just delicious”
What buyers complain about
“A bit overpriced”
Common questions
- Is percy pigs profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 9 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the percy pigs niche?
- 5 brands and 17 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in percy pigs?
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- When does demand for percy pigs peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the percy pigs niche?
- Listings span £5.12–£16.40; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.