Pepperoni Pizza
FailPrices span $1.06–$10.09, mostly outside the sweet spot, so Pepperoni Pizza is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £44K/yr59K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 38 sellers
Flapen Score
Pepperoni Pizza against its category
The dotted line is the Grocery average. Past it, Pepperoni Pizza is stronger. Inside it, weaker.
Market
The Pepperoni Pizza market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pepperoni Pizza 59K times last year and spent an estimated £44K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
26.7% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 26.7%
- Market size, estimated
- £44Ka year
- Peak month
- January6.9× the quietest month
- Top search term
- pepperoni pizza41K searches a year
02 · Price
A sale here is worth £2.76.
Listings sell for £2.76 on average, from £1.06 to £10.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £2.76 that is £2K to £3K a year per listing.
- Average price
- £2.76under the $15 to $100 sweet spot
- Price range
- £1.06–£10.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #17 within Fresh & Chilled. It carries 620 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #17in Fresh & Chilled
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 620per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Pepperoni Pizza products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Oetker Ristorante Pepperoni-Salame Pizza (Frozen)
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 1,225
- Age
- 14y ago

Morrisons Stonebaked Double Pepperoni Pizza 330g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 1y ago

Morrisons Thin Pepperoni Pizza 314g (Frozen)
- Price
- £1.24
- Rating
- 4.4/5
- Reviews
- 2,256
- Age
- 5y ago

Dr. Oetker Ristorante Mozzarella Cheese Pizza 335g (Frozen) - Packaging May Vary
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,843
- Age
- 10y ago

Chicago Town Tiger Crust Double Pepperoni Pizza 320g (Frozen)
- Price
- £2.43
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Pepperoni Deep Pan Pizza 401g
- Price
- £1.82
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago

BGBDEIA Pizza Pepperoni Kitchen Apron for Women Men Unisex Adjustable Cooking Apron Waterproof Apron for Home Kitchen Restaurant Coffee House
- Price
- £10.09
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

Dr. Oetker Ristorante Pollo Pizza 355g (Frozen)
- Price
- £2.37
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 15y ago

Morrisons Pizza Pepperoni Slices 100g
- Price
- £1.06
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 12mo ago

Iceland Stonebaked Double Pepperoni Pizza 351g
- Price
- £1.65
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Morrisons Pepperoni Deep Pan Pizza 401g
- Price
- £1.82
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons The Best Double Pepperoni & Hot Honey Pizza 453g
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 10mo ago

Morrisons Pizza Pepperoni Slices 100g
- Price
- £1.06
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 12mo ago

Morrisons Stonebaked Pepperoni Pizza 285g
- Price
- £3.67
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

Morrisons Stonebaked Double Pepperoni Pizza 330g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
38
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
4%
- Dr. Oetker40%
- Morrisons30%
- Chicago Town12%
- Goodfella's5%
- Ristorante5%
- Goodfellas4%
- Open — no brand owns it (2 brands, 4%)
Demand
Pepperoni Pizza search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Pepperoni Pizza search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pepperoni pizza41K/yr
- ristorante pizza4K/yr
- ristorante6K/yr
- pizza pepperoni5K/yr
- dr oetker pizza3K/yr
Reviews and returns
What reviews say buyers love and hate about Pepperoni Pizza
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
All hype, no taste
although a bit tasteless
The base is tasteless
It needs to be cooked from frozen
was high while cooking
the texture is not good
slightly rubbery in texture
Stingy on pepperoni, cheese and sauce and the base was cardboard
Hardly any cheese
Not much toppings
Very dry
Love
Taste nice and instructions are correct and clear enough
Great taste
Very nice sauce
Amazing quality
Excellent product
the quality is good tho
a lot cheaper
Good value
Good value for money
I love these pizzas, so tasty
This item is ok for a quick pizza topping
Amazing pizza
It's not too thick
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pepperoni Pizza questions
Answered from the same tracked data.









