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Peppermint Tea

Peppermint Tea shows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 70Growth 12Conversion 99Competition 48Returns 100Price range 19Avg price 17Brand share 28Review moat 66Quality gap 28
This niche Category average

Is Peppermint Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peppermint Tea is a £739K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.

Peppermint Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.5% over the last 90 days and 18.8% of searches end in a purchase.

£739K

revenue / yr

Units sold / yr125K
Search volume / yr-26.5%635K
Conversion rate18.8%
Avg price£6.19

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 83
Top-5 product click share56%
Open market12%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews851

Top Peppermint Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£37K£74K£111K£148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

83

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

8%

  • teapigs35%
  • Tetley20%
  • Twinings16%
  • HANDPICK9%
  • Pukka Herbs7%
  • Morrisons4%
  • Open — no brand owns it (3 brands, 8%)

Peppermint Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume635KCVR18.8%Products25Brands9Top 5 Brands88%OOS Rate0.0%Rating4.6★Reviews851Avg BSR#300
12K8KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Peppermint Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • peppermint tea239K/yr
  • mint tea76K/yr
  • teapigs87K/yr
  • tea pigs57K/yr
  • tea pigs tea bags41K/yr
  • peppermint tea bags29K/yr
  • teapigs peppermint tea bags19K/yr
  • mint tea bags17K/yr
  • tea pigs peppermint14K/yr
  • teapigs tea16K/yr

What reviews say buyers love and hate about Peppermint Tea

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall40%

Rich taste

Flavor15%

Strong mint flavour

Quality-Overall10%

Excellent quality

Freshness10%

They are refreshing

Value For Money7%

good value for money

What buyers complain about

71% of reviews
Taste-Overall22%

Horrible taste

Flavor13%

Milder flavour than some

Value For Money11%

Bit expensive

Quality-Overall7%

Poor quality, split bags

Stale/Rotten/Spoiled4%

full of loose tea

Common Peppermint Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peppermint Tea 50/100 on Amazon United Kingdom — Worth a look. The niche generates £739K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.
Search demand for Peppermint Tea on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.