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Peppermint Tea

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -26.5% this quarter, so Peppermint Tea is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£739K/yr635K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
56%top-5 click share · 9 brands · 83 sellers

Flapen Score

Peppermint Tea against its category

The dotted line is the Grocery average. Past it, Peppermint Tea is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Tea 635K times last year and spent an estimated £739K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £739K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
18.8%
Market size, estimated
£739Ka year
Peak month
April1.7× the quietest month
Top search term
peppermint tea239K searches a year

02 · Price

A sale here is worth £6.19.

Listings sell for £6.19 on average, from £1.42 to £18.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £6.19 that is £12K to £15K a year per listing.

Average price
£6.19under the $15 to $100 sweet spot
Price range
£1.42–£18.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Tea. It carries 851 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#300in Tea
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
851per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Peppermint Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

83

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

8%

  • teapigs35%
  • Tetley20%
  • Twinings16%
  • HANDPICK9%
  • Pukka Herbs7%
  • Morrisons4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Peppermint Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Peppermint Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint tea239K/yr
  • mint tea76K/yr
  • teapigs87K/yr
  • tea pigs57K/yr
  • tea pigs tea bags41K/yr
  • peppermint tea bags29K/yr
  • teapigs peppermint tea bags19K/yr
  • mint tea bags17K/yr
  • tea pigs peppermint14K/yr
  • teapigs tea16K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.30

Horrible taste

chemical taste

These were tasteless

Flavor13%−0.07

Milder flavour than some

No flavour at all

the ginger didnt work on this product

Value For Money11%+0.56

Bit expensive

a waste of money

Price higher than some

Quality-Overall7%−0.01

Poor quality, split bags

Not as good as I remembered

Terrible quality

Stale/Rotten/Spoiled4%−0.06

full of loose tea

Not minty enough

Love

Taste-Overall40%+1.30

Rich taste

Refreshing taste

delicious tea

Flavor15%−0.07

Strong mint flavour

Authentic flavour

The flavour is smooth

Quality-Overall10%−0.01

Excellent quality

The tea bags are good quality and brew quickly, giving a consistent flavour every time

good quality tea

Freshness10%+1.63

They are refreshing

Beautiful fresh Taste

Fresh n Tasty

Value For Money7%+0.56

good value for money

Good price

great value

FAQ

Common Peppermint Tea questions

Answered from the same tracked data.