peppermint tea
Worth a lookShows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Market size
Good£739K£739K/yr · 635K searches
Review moat
Good850.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.42–£18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, peppermint tea is a £739K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peppermint tea market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £619K–£774K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
83
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
8%
- teapigs35%
- Tetley20%
- Twinings16%
- HANDPICK9%
- Pukka Herbs7%
- Morrisons4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top peppermint tea search terms
- peppermint tea239K/yr
- mint tea76K/yr
- teapigs87K/yr
- tea pigs57K/yr
- tea pigs tea bags41K/yr
- peppermint tea bags29K/yr
- teapigs peppermint tea bags19K/yr
- mint tea bags17K/yr
- tea pigs peppermint14K/yr
- teapigs tea16K/yr
Top peppermint tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
teapigs Whole Leaf Peppermint Tea Bags - Caffeine-Free Herbal Infusion for Digestion & Freshness - Biodegradable Tea Temples Sustainably Sourced - 50 Teabags (1 Pack)
teapigs£10.584.8★3,062 rev
Naturally Caffeine-Free - Smooth & Cooling Herbal Infusion - Rainforest Alliance Certified Naturally Caffeine-Free Herbal Tea Packaging may vary
Tetley£1.424.5★979 rev
HANDPICK Peppermint Tea Bags (100 Count) Non-GMO 100% Pure Peppermint Herbal Tea Bags - Minty Fresh & Cool flavor | Premium Round Eco-conscious Tea Bags
HANDPICK£7.184.4★580 rev
Twinings Pure Peppermint Flavoured Tea Bags - 80 Biodegradable Bags (Multipack of 4 x 20)) | Caffeine and Sugar Free Herbal Tea for Digestion and Refreshment | Natural Peppermint Flavor
Twinings£7.844.6★1,415 rev
Pukka Herbs Three Mint Herbal Tea Caffeine Free 40 Tea Bags
Pukka Herbs£6.684.7★140 rev
Newest
by launch date
by Amazon Mint Tea Natural Peppermint Infusion Pack of 25
by Amazon£1.73277 rev
Pukka Herbs Three Mint Herbal Tea Caffeine Free 40 Tea Bags
Pukka Herbs£6.68140 rev
Teapigs Ginger & Manuka Honey Tea - Infusion of Ginger & Manuka Honey for a Fiery Kick - Naturally Caffeine-Free Detox Tea - 15 Biodegradable Herbal Tea Bags
teapigs£4.68130 rev
Good Earth Tea Co. Peppermint & Spearmint Tea Bags Refreshing Mint Blend with Peppermint Spearmint and Eucalyptus 15 Plant-Based Teabags
Good Earth Tea Co.£3.0046 rev
HANDPICK Peppermint Tea Bags (100 Count) Non-GMO 100% Pure Peppermint Herbal Tea Bags - Minty Fresh & Cool flavor | Premium Round Eco-conscious Tea Bags
HANDPICK£7.18580 rev
Trending
90-day click momentumNaturally Caffeine-Free - Smooth & Cooling Herbal Infusion - Rainforest Alliance Certified Naturally Caffeine-Free Herbal Tea Packaging may vary
Tetley£1.424.5★
teapigs English Breakfast Tea - Black Tea Bags for An Everyday Brew - Rich and Malty Blend - 15 Temples
teapigs£3.694.6★
Twinings Pure Peppermint Flavoured Tea Bags - 80 Biodegradable Bags Caffeine & Sugar Free Herbal Tea for Digestion & Refreshment Natural Peppermint Flavor
Twinings£4.894.5★
Good Earth Tea Co. Moroccan Mint Tea Bags Refreshing Green Blend with Mint and Sweet Spearmint 15 Plant-Based Teabags
Good Earth Tea Co.£2.374.6★
Pukka Herbs Three Mint Herbal Tea Caffeine Free 40 Tea Bags
Pukka Herbs£6.684.7★
What buyers say about peppermint tea
What buyers praise and complain about, mined from review topics.What buyers love
“Rich taste”
“Strong mint flavour”
“Excellent quality”
“They are refreshing”
“good value for money”
“the aroma is fresh without being too strong”
“Caffeine free”
“Good for the health, colour and strength, fresh for taste”
“Does the work it was bought for”
“The bag is full of whole peppermint leaves and not dust”
What buyers complain about
“Horrible taste”
“Milder flavour than some”
“Bit expensive”
“Poor quality, split bags”
“full of loose tea”
“Too weak”
“The aroma is so overpowering that it makes me wonder if they use peppermint oil to enhance the smell”
“Misleading image”
“wet too”
“Utterly disappointing as I was hoping for a sweet tea like the one no longer available”
Common questions
- Is peppermint tea profitable to sell on Amazon United Kingdom?
- The niche generates £739K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the peppermint tea niche?
- 9 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in peppermint tea?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- When does demand for peppermint tea peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the peppermint tea niche?
- Listings span £1.42–£18.25; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.