Skip to content

Peppermint Syrup

Fail

Demand is soft, at -47.8% this quarter, so Peppermint Syrup is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£38K/yr34K searches / yr
90-day growth
-47.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 21 sellers

Flapen Score

Peppermint Syrup against its category

The dotted line is the Grocery average. Past it, Peppermint Syrup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Syrup 34K times last year and spent an estimated £38K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
11.7%
Market size, estimated
£38Ka year
Top search term
peppermint syrup12K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.06 to £21.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.71 that is £971 to £2K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.06–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£971–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #185 within Beverage Syrups & Concentrates. It carries 356 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
81%
Out of stock, average day
6.8%
Average rank
#185in Beverage Syrups & Concentrates
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Peppermint Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Simply41%
  • Torani23%
  • Monin10%
  • The Skinny Food Co8%
  • 1883 MAISON ROUTIN6%
  • Blue Nile Foods5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Peppermint Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 11.6× · 8 of 12 months tracked

Search terms

Top Peppermint Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint syrup12K/yr
  • mint syrup for coffee4K/yr
  • mint coffee syrup4K/yr
  • peppermint syrup for coffee6K/yr
  • mint syrup for hot chocolate8K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+1.79

not enough mint taste

Strange aftertaste

I have been unable to hide that taste with anything

Artificial Colors13%−0.08

what I got was mainly syrup with bright green artificial colouring

green colouring often accociated with the drink

Sweetness11%−0.13

Initially, we were a little disappointed that it was sugar free, as you can taste a slight twang of artificial sweetener/sugar substitute that neither of us find very pleasant

To sweet

Far too sweet

Artificial Sweeteners10%−0.04

Tastes terribly of artificial sweeteners

Initially, we were a little disappointed that it was sugar free, as you can taste a slight twang of artificial sweetener/sugar substitute that neither of us find very pleasant

Obviously those are really sugary drink

Size-Overall8%−0.07

I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size

Love

Taste-Overall37%+1.79

I love my coffee

Great taste

Very strong mint taste

Flavor19%+1.27

Lovely flavour

very strong flavour

Love that fresh flavour

Quality-Overall11%+1.19

Good quality peppermint syrup for coffees

Excellent product

Quality products

Sweetness10%−0.13

Very sweet,

Sweet and will last a long time

Tasty and sugar free

Value For Money8%+0.49

Worth it

Good value for money

Happy with the price

FAQ

Common Peppermint Syrup questions

Answered from the same tracked data.