peppermint oil rat repellent
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.39avg listing price — sweet spot $15–$100
Market size
Good£385K£385K/yr · 393K searches
Price range
Good£4.19–£26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,735.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, peppermint oil rat repellent is a £385K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Mar–Apr–May–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peppermint oil rat repellent market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £432K–£576K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 42.4%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
39
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
43%
Top 20: 79%
Open market
52%
- REPELIX ARMOUR21%
- C&G Home and Garden6%
- Handcraft Blends6%
- REPELEM5%
- AMZ BRAND5%
- T-MENG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Jan, Mar, Apr, May, Dec · busiest ÷ quietest = 2.6×
Top peppermint oil rat repellent search terms
- peppermint oil rat repellent69K/yr
- ultrasonic pest repeller73K/yr
- pest repellent ultrasonic plug in33K/yr
- rodent repellent ultrasonic28K/yr
- mouse repeller plug in29K/yr
- ultrasonic rat repellent15K/yr
- pest repeller14K/yr
- peppermint oil for rats12K/yr
- strong peppermint oil for rats7K/yr
- mouse deterrent plug in16K/yr
Top peppermint oil rat repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REPELIX ARMOUR Indoor Ultrasonic Pest Repeller Pack of 2 Covers 140m per Device 3 Modes Repels Mice Rats Spiders Mosquitoes Ants Bugs & Flies
REPELIX ARMOUR£22.114.4★1,627 rev
Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally
C&G Home and Garden£8.303.9★2,926 rev
Handcraft Blends Peppermint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.254.6★26,234 rev
AMZ BRAND Ultrasonic Pest Repeller UK Plug in | Powerful Ant Rat & Mouse Repellent | 3 Modes Rodent Deterrent | Complements Traps Poisons & Bait Stations | Pest Control Device 2-Pack
AMZ BRAND£20.023.9★1,488 rev
Nikura Peppermint Essential Oil - 10ml | Perfect for Repelling Spiders Rats Mice Bugs Ants | Great for Hair Headaches Relief Energy Boost Skin Candle Making | Vegan & UK Made
nikura£4.194.5★42,940 rev
Newest
by launch date
Padonco Ultrasonic Pest Repeller Plug In 4 Pack Mouse Repeller for Home Flat Garage & Office Rodent Control for Mice Rats Repels Ants Spiders Mosquitoes Safe for Pets & Children (Blue)
Padonco£12.1448 rev
Wenleer Ultrasonic Pest Repeller Spider Repellent Plug In Electronic Powerful Mice Repellent Pest Control for Rodent Bugs Mosquito Mouse Roach Mice Safe for Humans and Pets White (6 Packs)
Wenleer£13.3935 rev
T-MENG Ultrasonic Pest Repeller Electronic Mouse Repellent Indoor Electronic Repellent Plug in Pest Control for Mice Cockroaches Ants Fly Mosquitoes Rodent Harmless to Pets and Human
T-MENG£17.1143 rev
4 Pack
HRYYDS£13.865 rev
Ultrasonic Pest Repeller 4 Pack Powerful Mouse Repellent Plug-In Pest Control Highly Effective for Rats Mosquitoes Spiders Cockroaches Ants and More Safe for Humans and Pets (Y-White)
Voylik£16.619 rev
Trending
90-day click momentumT-MENG Ultrasonic Pest Repeller Electronic Mouse Repellent Indoor Electronic Repellent Plug in Pest Control for Mice Cockroaches Ants Fly Mosquitoes Rodent Harmless to Pets and Human
T-MENG£17.114.4★
4 Pack
HRYYDS£13.863.8★
6 Pack Ultrasonic Pest Repeller Mouse Repellent Indoor Ultrasonic Plug in Insect Rodent Repellent for House Pest Defense for Bugs Mosquitoes Roaches Ants Rodents Mice Spiders and Cockroach
N NORA TWIPS£14.194.5★
Padonco Ultrasonic Pest Repeller Plug In 4 Pack Mouse Repeller for Home Flat Garage & Office Rodent Control for Mice Rats Repels Ants Spiders Mosquitoes Safe for Pets & Children (Blue)
Padonco£12.144.3★
Ultrasonic Pest Repeller 4 Pack Powerful Mouse Repellent Plug-In Pest Control Highly Effective for Rats Mosquitoes Spiders Cockroaches Ants and More Safe for Humans and Pets (Y-White)
Voylik£16.612.0★
What buyers say about peppermint oil rat repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Nice pest repeller”
“Best quality”
“Fresh Scent”
“Easy to use”
“Excellent value”
“As described”
“Easy to set up”
“Effective”
“These are a great size”
“Build quality: The units feel solid and well-made, not like cheap thin plastic”
What buyers complain about
“Not effective”
“It's not working for ants”
“Overpriced”
“overwhelming chemical smells”
“I have doubts about quality control”
“But after few days one stopped working”
“DOES NOT PLUG INTO SOCKET”
“Wasteful”
“False advertising”
“Spray doesnt fit bottle”
Top return reasons
Common questions
- Is peppermint oil rat repellent profitable to sell on Amazon United Kingdom?
- The niche generates £385K/yr across 36 tracked products. 10 of 21 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the peppermint oil rat repellent niche?
- 27 brands and 39 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in peppermint oil rat repellent?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.5%.
- When does demand for peppermint oil rat repellent peak?
- Demand peaks in Jan–Mar–Apr–May–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the peppermint oil rat repellent niche?
- Listings span £4.19–£26.56; the average listing price is £14.39 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.