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Peppermint Oil Rat Repellent

Pass

Peppermint Oil Rat Repellent scores 67 out of 100, a Pass. Shoppers spend $385K a year here, search demand grew +1.4% this quarter, and returns run at 0.5% of orders.

Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£385K/yr393K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
43%top-5 click share · 27 brands · 39 sellers

Flapen Score

Peppermint Oil Rat Repellent against its category

The dotted line is the Grocery average. Past it, Peppermint Oil Rat Repellent is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Oil Rat Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Oil Rat Repellent 393K times last year and spent an estimated £385K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Mar–Apr–May–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
6.8%
Market size, estimated
£385Ka year
Peak month
January2.6× the quietest month
Top search term
peppermint oil rat repellent69K searches a year

02 · Price

A sale here is worth £14.39.

Listings sell for £14.39 on average, from £4.19 to £26.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £14.39 that is £7K to £11K a year per listing.

Average price
£14.39under the $15 to $100 sweet spot
Price range
£4.19–£26.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.4% of listings are out of stock. The average listing ranks #173 within Indoor Insect & Pest Control. It carries 2,735 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
42.4%
Average rank
#173in Indoor Insect & Pest Control
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,735per listing
Listings tracked
36

04 · Newcomers

Amazon counts 10 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Peppermint Oil Rat Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£154K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

39

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

43%

Top 20: 79%

Open market

52%

  • REPELIX ARMOUR21%
  • C&G Home and Garden6%
  • Handcraft Blends6%
  • REPELEM5%
  • AMZ BRAND5%
  • T-MENG4%

Demand

Peppermint Oil Rat Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr, May, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Peppermint Oil Rat Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint oil rat repellent69K/yr
  • ultrasonic pest repeller73K/yr
  • pest repellent ultrasonic plug in33K/yr
  • rodent repellent ultrasonic28K/yr
  • mouse repeller plug in29K/yr
  • ultrasonic rat repellent15K/yr
  • pest repeller14K/yr
  • peppermint oil for rats12K/yr
  • strong peppermint oil for rats7K/yr
  • mouse deterrent plug in16K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Oil Rat Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.55

Not effective

Not yet functional

Did not work

Pest/Insect Control23%+0.22

It's not working for ants

Do not repel mosquitoes

They do not work for flies

Value For Money11%−0.04

Overpriced

Waste of money

therefore very expensive

Smell9%

overwhelming chemical smells

the smell is so gross

Smell is dreadful

Quality-Overall4%+1.29

I have doubts about quality control

Bad quality

Unreliable quality

Love

Pest/Insect Control18%+0.22

Nice pest repeller

Best insect repellent

Effective Pest Control

Quality-Overall16%+1.29

Best quality

The build quality is solid

Good quality oil

Smell12%

Fresh Scent

Very strong smell,

Great smell

Ease Of Use10%+1.05

Easy to use

Will keep handy

Easy to operate

Value For Money9%−0.04

Excellent value

Good price

Good value for money

Return

0.5% Return rate 7% Fixable by listing

Functionality-Overall51%▇████▇

Not effective

Not yet functional

Did not work

Pest/Insect Control12%▃▇▄▇▆█

It's not working for ants

Do not repel mosquitoes

They do not work for flies

Defective Material/Parts8%█▆▄▄▆█
Advertised Vs Actual Product4%█▁▄▆█▇

False advertising

does not do what it says it should

this false advertising

Socket/Port/Plug3%▂▁▄█▆▆

DOES NOT PLUG INTO SOCKET

Plug in as low as possible

took out my plug socket

FAQ

Common Peppermint Oil Rat Repellent questions

Answered from the same tracked data.