Skip to content

Peppermint Creams

Fail

Shoppers spend only $33K a year here, so Peppermint Creams is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£33K/yr62K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 54 sellers

Flapen Score

Peppermint Creams against its category

The dotted line is the Grocery average. Past it, Peppermint Creams is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Creams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Creams 62K times last year and spent an estimated £33K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
5.9%
Market size, estimated
£33Ka year
Top search term
peppermint creams31K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £1.31 to £19.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.08 that is £908 to £2K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£1.31–£19.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£908–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #717 within Bakery. It carries 134 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.6%
Average rank
#717in Bakery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Peppermint Creams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

54

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Treasure Island Sweets29%
  • Buchanan's26%
  • Whitakers Chocolates14%
  • Fry's11%
  • Berrymans5%
  • Generic4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Peppermint Creams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Peppermint Creams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint creams31K/yr
  • mint creams20K/yr
  • peppermint creams fondant sweets7K/yr
  • mint creams fondant4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Creams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+2.56

Weird after taste

Strange taste

Not a great taste

Value For Money17%+0.52

very expensive

Expensive

really expensive

Size-Overall6%−0.10

Product smaller than advertised

Tiny jar of sweets

Quite small and dull

Quality-Overall5%+0.31

Cheap

Not as good as After 8's

took a quality brand

Chunk/Clump/Collection5%−0.08

Terrible, all stuck together favour not great

Too many, therefore, had to be disposed of

Love

Taste-Overall40%+2.56

Good mint taste

Good taste

Beautiful chocolate

Value For Money18%+0.52

Good value for money

Good price

Worth buying

Sweetness11%+0.45

Gorgeous minty sweets

Great sweets

the minty is the right amount of sweetness

Quality-Overall8%+0.31

In my view these are far superior to the branded version

Very very good quality chocolate peppermint creams

quality product

Thickness7%+0.50

Great value thicker chocolate

These chocolates were tasty thicker than after eight highly recommend them

Nice and thick, really tasty and I enjoyed them a lot

Return

0.1% Return rate 67% Fixable by listing

Advertised Vs Actual Product67%▅▁▆▁█▁
Magnetic Strength/Adsorption33%█▁▆▁▁▁

FAQ

Common Peppermint Creams questions

Answered from the same tracked data.