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Peppercorns

Fail

Prices span $2.34–$12.35, mostly outside the sweet spot, so Peppercorns is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£516K/yr324K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 35 sellers

Flapen Score

Peppercorns against its category

The dotted line is the Grocery average. Past it, Peppercorns is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppercorns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppercorns 324K times last year and spent an estimated £516K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
21.6%
Market size, estimated
£516Ka year
Peak month
January1.6× the quietest month
Top search term
black peppercorns116K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £2.34 to £12.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.36 that is £18K to £22K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£2.34–£12.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Herbs, Spices & Seasonings. It carries 1,623 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Herbs, Spices & Seasonings
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,623per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peppercorns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

35

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 98%

Open market

16%

  • Old India32%
  • Schwartz20%
  • JustIngredients12%
  • Morrisons10%
  • The Worldwide Mint6%
  • KLM UK SPICES4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Peppercorns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Peppercorns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black peppercorns116K/yr
  • peppercorns112K/yr
  • pepper corns17K/yr
  • peppercorns for grinder refill18K/yr
  • peppercorn13K/yr
  • pepper corns for grinder13K/yr
  • whole black peppercorns7K/yr
  • black peppercorns for grinder refill5K/yr
  • black pepper corns5K/yr
  • whole peppercorns6K/yr

Reviews and returns

What reviews say buyers love and hate about Peppercorns

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
12%of negative reviews mention “Spiciness”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is a little more fiery than many black peppers”
A buyer, on “Spiciness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Peppercorns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data