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Peppercorns

Fail

Prices span $2.34–$12.35, mostly outside the sweet spot, so Peppercorns is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£516K/yr324K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 35 sellers

Flapen Score

Peppercorns against its category

The dotted line is the Grocery average. Past it, Peppercorns is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppercorns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppercorns 324K times last year and spent an estimated £516K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
21.6%
Market size, estimated
£516Ka year
Peak month
January1.6× the quietest month
Top search term
black peppercorns116K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £2.34 to £12.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.36 that is £18K to £22K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£2.34–£12.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Herbs, Spices & Seasonings. It carries 1,623 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Herbs, Spices & Seasonings
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,623per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peppercorns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

16%

  • Old India32%
  • Schwartz20%
  • JustIngredients12%
  • Morrisons10%
  • The Worldwide Mint6%
  • KLM UK SPICES4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Peppercorns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Peppercorns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black peppercorns116K/yr
  • peppercorns112K/yr
  • pepper corns17K/yr
  • peppercorns for grinder refill18K/yr
  • peppercorn13K/yr
  • pepper corns for grinder13K/yr
  • whole black peppercorns7K/yr
  • black peppercorns for grinder refill5K/yr
  • black pepper corns5K/yr
  • whole peppercorns6K/yr

Reviews and returns

What reviews say buyers love and hate about Peppercorns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness12%+0.24

This is a little more fiery than many black peppers

very peppery

It tastes of pepper

Value For Money11%+1.05

which at over £4 feels a little expensive

Expensive

Pricey

Advertised Vs Actual Product11%−0.06

Not exactly as described

It's says organic on description but it's not.

Size-Overall10%−0.01

Pack was bigger than expecting

Peppercorns smaller than I thought

This is a huge bag

Ease Of Use6%−0.01

Can be a little hard to press if your hands are as weak as mine

I found them a bit hard to use initially

Love

Value For Money26%+1.05

Good value

Excellent value

Great value for money

Quality-Overall21%+1.81

Excellent product

The price point is perfectly reasonable for the quality

The peppercorns are good quality

Taste-Overall11%+0.74

So tasty

they have a good spice kick

nice peppery taste and

Spiciness8%+0.24

spicy taste

Good pepper

Brilliant peppercorns

Flavor7%0.00

natural flavor without any bitterness

Great flavour

They have a good intense flavour and heat

FAQ

Common Peppercorns questions

Answered from the same tracked data.