pepper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible40.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£640K£640K/yr · 1.1M searches
Review moat
Good1,347.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Avg price
Bad£1.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.68–£2.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pepper is a £640K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pepper market data
- Units sold / yr
- 400K–500K
- avg 25,000–30,000/product
- Revenue / yr
- £564K–£705K
- units × avg price
- Conversion rate
- 40.2%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.0%
- Avg brand age
- 71 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Morrisons75%
- by Amazon22%
- Iceland3%
- Saxa1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×
Top pepper search terms
- peppers515K/yr
- pepper232K/yr
- red pepper103K/yr
- peppers mixed 3 pack81K/yr
- frozen peppers33K/yr
- bell pepper17K/yr
- sweet peppers19K/yr
- bell peppers44K/yr
- peppe10K/yr
- red peppers18K/yr
Top pepper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Savers Salad Peppers Pack of 3
Morrisons£1.834.6★1,276 rev
MORRISONS LOOSE RED PEPPERS
Morrisons£0.704.5★4,553 rev
Morrisons Greengrocer Sweet Mixed Peppers 3pk
Morrisons£2.064.6★1,897 rev
by Amazon Mixed Peppers Pack of 3
by Amazon£1.904.7★2,129 rev
by Amazon Red Pepper Single 240g
by Amazon£0.684.6★547 rev
Newest
by launch dateSavers Salad Peppers Pack of 3
Morrisons£1.831,276 rev
Iceland Mixed Peppers 780g
Iceland£1.99390 rev
Morrisons Greengrocer Sweet Mixed Peppers 3pk
Morrisons£2.061,897 rev
Morrisons The Best Sweet Baby Peppers 200g
Morrisons£1.95690 rev
by Amazon Mixed Peppers Pack of 3
by Amazon£1.902,129 rev
What buyers say about pepper
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice fresh peppers”
“Tasty and easy to cook”
“Nice peppers”
“sweet baby peppers”
“Good quality”
“Good value”
“Fresh and crispy”
“Accurate description”
“Quick and easy to cook”
“Lovely sweet peppers with bright colours”
What buyers complain about
“quite small”
“Poor quality on our last delivery wasnt very fresh”
“I find the price still expensive for this mini size”
“Not up to normal good standard”
“not much taste”
“A bit in the soggy side”
“they come battered and squashed”
“The colours varied a bit”
“not hot nor spicy”
Common questions
- Is pepper profitable to sell on Amazon United Kingdom?
- The niche generates £640K/yr across 12 tracked products. 90-day search growth is -27.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the pepper niche?
- 4 brands and 9 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pepper?
- Top complaints mined from reviews: Size-Overall, Stale/Rotten/Spoiled, Value For Money. The return rate is 0.0%.
- When does demand for pepper peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the pepper niche?
- Listings span £0.68–£2.06; the average listing price is £1.41 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.