Pepper
FailThe top 5 brands take 100% of clicks, so Pepper is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £640K/yr1.1M searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 9 sellers
Flapen Score
Pepper against its category
The dotted line is the Grocery average. Past it, Pepper is stronger. Inside it, weaker.
Market
The Pepper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pepper 1.1M times last year and spent an estimated £640K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 40.2% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 40.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £640K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 40.2%
- Market size, estimated
- £640Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- peppers515K searches a year
02 · Price
A sale here is worth £1.41.
Listings sell for £1.41 on average, from £0.68 to £2.06. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At £1.41 that is £35K to £42K a year per listing.
- Average price
- £1.41under the $15 to $100 sweet spot
- Price range
- £0.68–£2.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £35K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,347per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Pepper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Savers Salad Peppers Pack of 3
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 1y ago

MORRISONS LOOSE RED PEPPERS
- Price
- £0.70
- Rating
- 4.5/5
- Reviews
- 4,553
- Age
- 6y ago

Morrisons Greengrocer Sweet Mixed Peppers 3pk
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 2y ago

by Amazon Mixed Peppers Pack of 3
- Price
- £1.90
- Rating
- 4.7/5
- Reviews
- 2,129
- Age
- 4y ago

by Amazon Red Pepper Single 240g
- Price
- £0.68
- Rating
- 4.6/5
- Reviews
- 547
- Age
- 6y ago
Trending
estimated 90-day click momentum
Morrisons The Best Sweet Baby Peppers 200g
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 2y ago

Morrisons Orange Pepper
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 1,449
- Age
- 5y ago

MORRISONS LOOSE RED PEPPERS
- Price
- £0.70
- Rating
- 4.5/5
- Reviews
- 4,553
- Age
- 6y ago

Savers Salad Peppers Pack of 3
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 1y ago

Iceland Mixed Peppers 780g
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 2y ago
Newest
by launch date
Savers Salad Peppers Pack of 3
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 1y ago

Iceland Mixed Peppers 780g
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 2y ago

Morrisons Greengrocer Sweet Mixed Peppers 3pk
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 2y ago

Morrisons The Best Sweet Baby Peppers 200g
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 2y ago

by Amazon Mixed Peppers Pack of 3
- Price
- £1.90
- Rating
- 4.7/5
- Reviews
- 2,129
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Morrisons75%
- by Amazon22%
- Iceland3%
- Saxa1%
Demand
Pepper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Pepper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peppers515K/yr
- pepper232K/yr
- red pepper103K/yr
- peppers mixed 3 pack81K/yr
- frozen peppers33K/yr
- bell pepper17K/yr
- sweet peppers19K/yr
- bell peppers44K/yr
- peppe10K/yr
- red peppers18K/yr
Reviews and returns
What reviews say buyers love and hate about Pepper
We read the reviews and the return reasons for every product selling here.
“quite small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pepper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









