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Pepper

Fail

The top 5 brands take 100% of clicks, so Pepper is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£640K/yr1.1M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
76%top-5 click share · 4 brands · 9 sellers

Flapen Score

Pepper against its category

The dotted line is the Grocery average. Past it, Pepper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pepper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pepper 1.1M times last year and spent an estimated £640K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

40.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £640K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
40.2%
Market size, estimated
£640Ka year
Peak month
November2.4× the quietest month
Top search term
peppers515K searches a year

02 · Price

A sale here is worth £1.41.

Listings sell for £1.41 on average, from £0.68 to £2.06. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At £1.41 that is £35K to £42K a year per listing.

Average price
£1.41under the $15 to $100 sweet spot
Price range
£0.68–£2.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
£35K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#2in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,347per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£64K£128K£192K£256K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Morrisons75%
  • by Amazon22%
  • Iceland3%
  • Saxa1%

Demand

Pepper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Pepper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppers515K/yr
  • pepper232K/yr
  • red pepper103K/yr
  • peppers mixed 3 pack81K/yr
  • frozen peppers33K/yr
  • bell pepper17K/yr
  • sweet peppers19K/yr
  • bell peppers44K/yr
  • peppe10K/yr
  • red peppers18K/yr

Reviews and returns

What reviews say buyers love and hate about Pepper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

quite small

It is super small size

small at that

Stale/Rotten/Spoiled17%−0.06

Poor quality on our last delivery wasnt very fresh

Poor

Not the freshest and come battered

Value For Money14%−0.03

I find the price still expensive for this mini size

Not value for money this time

Bad value

Quality-Overall14%−0.11

Not up to normal good standard

Awful quality

The quality is not as expected

Taste-Overall6%+0.59

not much taste

No aroma

Love

Freshness16%+1.56

Very nice fresh peppers

Fresh

Fresh produce

Taste-Overall16%+0.59

Tasty and easy to cook

Great vault good taste

Very tasty

Spiciness10%+0.33

Nice peppers

pepper gives it that more umph

Sweet pointed peppers

Sweetness9%+0.49

sweet baby peppers

Lovely sweet peppers with bright colours

nice and sweet

Quality-Overall8%−0.11

Good quality

Product brilliant

Mostly good,

FAQ

Common Pepper questions

Answered from the same tracked data.