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Penne Pasta

Fail

Prices span $0.69–$2.22, mostly outside the sweet spot, so Penne Pasta is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£35K/yr109K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
60%top-5 click share · 7 brands · 46 sellers

Flapen Score

Penne Pasta against its category

The dotted line is the Grocery average. Past it, Penne Pasta is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penne Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penne Pasta 109K times last year and spent an estimated £35K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 27.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
27.5%
Market size, estimated
£35Ka year
Top search term
penne pasta31K searches a year

02 · Price

A sale here is worth £1.18.

Listings sell for £1.18 on average, from £0.69 to £2.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £1.18 that is £1K to £2K a year per listing.

Average price
£1.18under the $15 to $100 sweet spot
Price range
£0.69–£2.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Rice, Pasta & Pulses. It carries 542 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#195in Rice, Pasta & Pulses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Penne Pasta products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

46

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

2%

  • Barilla49%
  • Morrisons35%
  • by Amazon6%
  • Napolina5%
  • Rummo2%
  • Garofalo2%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Penne Pasta search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • penne pasta31K/yr
  • barilla28K/yr
  • barilla pasta24K/yr
  • penne16K/yr
  • pasta barilla5K/yr
  • pasta penne4K/yr

Reviews and returns

What reviews say buyers love and hate about Penne Pasta

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“it's either hard or super sloppy”
A buyer, on “Hard Feel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Penne Pasta questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data