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Penne Pasta

Fail

Prices span $0.69–$2.22, mostly outside the sweet spot, so Penne Pasta is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£35K/yr109K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
60%top-5 click share · 7 brands · 46 sellers

Flapen Score

Penne Pasta against its category

The dotted line is the Grocery average. Past it, Penne Pasta is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penne Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penne Pasta 109K times last year and spent an estimated £35K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

27.5% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
27.5%
Market size, estimated
£35Ka year
Top search term
penne pasta31K searches a year

02 · Price

A sale here is worth £1.18.

Listings sell for £1.18 on average, from £0.69 to £2.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £1.18 that is £1K to £2K a year per listing.

Average price
£1.18under the $15 to $100 sweet spot
Price range
£0.69–£2.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Rice, Pasta & Pulses. It carries 542 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#195in Rice, Pasta & Pulses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Penne Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

46

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

2%

  • Barilla49%
  • Morrisons35%
  • by Amazon6%
  • Napolina5%
  • Rummo2%
  • Garofalo2%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Penne Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penne pasta31K/yr
  • barilla28K/yr
  • barilla pasta24K/yr
  • penne16K/yr
  • pasta barilla5K/yr
  • pasta penne4K/yr

Reviews and returns

What reviews say buyers love and hate about Penne Pasta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel13%−0.04

it's either hard or super sloppy

took a long time to soften

Taste-Overall10%+1.95

once cooked it turns like slush and tastes foul

they actually taste different from each others

Contamination10%−0.03

This is extremely unhygienic

Value For Money8%+0.81

Outrageously more expensive than in Europe

was a bit pricey

Texture/Consistency-Overall8%−0.01

Even when it texturally was ok, it still felt grainy and not great

The texture is a bit odd

Love

Quality-Overall24%+1.25

Just a great product always so versatile

Excellent quality

Quality pasta

Value For Money23%+0.81

Good value

Good value for money

Good value for money

Taste-Overall23%+1.95

Very tasty

Excellent pasta

Great tasting pasta

Cooking Instructions8%+0.63

Easy to prepare and great value

Fabulous for recipes

easy to cook

Texture/Consistency-Overall3%−0.01

We as a family liked these, good texture and easy to cook

Nice pasta good texture cooks well

Great texture

FAQ

Common Penne Pasta questions

Answered from the same tracked data.