How competitive is the Penne Pasta niche on Amazon United Kingdom?

7 brands and 46 sellers compete in Penne Pasta on Amazon United Kingdom. The top 5 Penne Pasta products take 60% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Penne Pasta niche?

Penne Pasta sells for £1.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.69–£2.22. The average incumbent carries 542 reviews — the moat a new listing must climb.

Penne Pasta

prices mostly outside the sweet spot ($0.69–$2.22) — Penne Pasta doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Penne Pasta profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Penne Pasta is a £35K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.

Penne Pasta: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.7% over the last 90 days and 27.5% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr40K

Search volume / yr-19.7%109K

Conversion rate27.5%

Avg price£1.18

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 46

Top-5 product click share60%

Open market3%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Top Penne Pasta products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Penne 500g

Price: £0.72
Rating: 4.6/5
Reviews: 2,794
Age: 8y ago

Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack

Price: £1.01
Rating: 4.6/5
Reviews: 391
Age: 5y ago

Morrisons Penne Pasta 1kg

Price: £1.40
Rating: 4.5/5
Reviews: 73
Age: 1y ago

by Amazon Penne 500g

Price: £0.69
Rating: 4.7/5
Reviews: 1,267
Age: 2y ago

Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified

Price: £1.00
Rating: 4.6/5
Reviews: 497
Age: 1y ago

Newest

by launch date

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g

Price: £2.22
Rating: 4.6/5
Reviews: 90
Age: 11mo ago

Morrisons Penne Pasta 1kg

Price: £1.40
Rating: 4.5/5
Reviews: 73
Age: 1y ago

Barilla Fettuccine Medie 500g

Price: £0.96
Rating: 4.8/5
Reviews: 7
Age: 1y ago

Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified

Price: £1.00
Rating: 4.6/5
Reviews: 497
Age: 1y ago

Barilla Tortiglioni Pasta 500g Italian Tortiglioni Made with Durum Wheat Semolina Ideal for Pasta Bakes & Rich Sauces 1 Pack

Price: £1.04
Rating: 4.7/5
Reviews: 81
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

Barilla49%
Morrisons35%
by Amazon6%
Napolina5%
Rummo2%
Garofalo2%
Open — no brand owns it (1 brand, 2%)

Top Penne Pasta search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

penne pasta31K/yr -17.8%29.5% conv.
barilla28K/yr -21.2%11.4% conv.
barilla pasta24K/yr -16.1%10.5% conv.
penne16K/yr -20.6%26.1% conv.
pasta barilla5K/yr -11.1%21.4% conv.
pasta penne4K/yr -47.0%19.6% conv.

What reviews say buyers love and hate about Penne Pasta

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall24%

“Just a great product always so versatile”

Value For Money23%

“Good value”

Taste-Overall23%

“Very tasty”

Cooking Instructions8%

“Easy to prepare and great value”

Texture/Consistency-Overall3%

“We as a family liked these, good texture and easy to cook”

What buyers complain about

66% of reviews

Hard Feel13%

“it's either hard or super sloppy”

Taste-Overall10%

“once cooked it turns like slush and tastes foul”

Contamination10%

“This is extremely unhygienic”

Value For Money8%

“Outrageously more expensive than in Europe”

Texture/Consistency-Overall8%

“Even when it texturally was ok, it still felt grainy and not great”

Common Penne Pasta questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Penne Pasta 37/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.

Penne Pasta buyers on Amazon United Kingdom complain most about Hard Feel, Taste-Overall, Contamination, the themes mined from the niche's reviews. Its return rate is 0.0%.