penne pasta
Skip itPrices mostly outside the sweet spot ($0.69–$2.22) — this niche doesn't clear our bar today.
Conversion
Incredible27.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good542.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 109K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£1.18avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£2.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, penne pasta is a £35K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
penne pasta market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £35K–£47K
- units × avg price
- Conversion rate
- 27.5%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
2%
- Barilla49%
- Morrisons35%
- by Amazon6%
- Napolina5%
- Rummo2%
- Garofalo2%
- Open — no brand owns it (1 brand, 2%)
Top penne pasta search terms
- penne pasta31K/yr
- barilla28K/yr
- barilla pasta24K/yr
- penne16K/yr
- pasta barilla5K/yr
- pasta penne4K/yr
Top penne pasta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Penne 500g
Morrisons£0.724.6★2,794 rev
Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack
Barilla£1.014.6★391 rev
Morrisons Penne Pasta 1kg
Morrisons£1.404.5★73 rev
by Amazon Penne 500g
by Amazon£0.694.7★1,267 rev
Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified
Barilla£1.004.6★497 rev
Newest
by launch date
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.2290 rev
Morrisons Penne Pasta 1kg
Morrisons£1.4073 rev
Barilla Fettuccine Medie 500g
Barilla£0.967 rev
Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified
Barilla£1.00497 rev
Barilla Tortiglioni Pasta 500g Italian Tortiglioni Made with Durum Wheat Semolina Ideal for Pasta Bakes & Rich Sauces 1 Pack
Barilla£1.0481 rev
Trending
90-day click momentumBarilla Fettuccine Medie 500g
Barilla£0.964.8★
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.224.6★
Barilla Linguine Authentic Italian Pasta Made with Durum Wheat Classic Long Shape Pasta - For Linguine Recipes - Single Pack of 1 x 500g
Barilla£1.034.7★
Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack
Barilla£1.014.6★
Barilla Fusilli Pasta 500g
Barilla£1.144.6★
What buyers say about penne pasta
What buyers praise and complain about, mined from review topics.What buyers love
“Just a great product always so versatile”
“Good value”
“Very tasty”
“Easy to prepare and great value”
“We as a family liked these, good texture and easy to cook”
“This pasta protein its very good taste i like it”
“Item delivered as described abd good value for money”
“The flavour is OK”
“Easy pasta”
“Has substance and does not go mushy like some other brands”
What buyers complain about
“it's either hard or super sloppy”
“once cooked it turns like slush and tastes foul”
“This is extremely unhygienic”
“Outrageously more expensive than in Europe”
“Even when it texturally was ok, it still felt grainy and not great”
“Small pack”
“Pasta a bit too thick for me”
“I ordered this because one the serving suggestion images makes it appear quite long. This is not the case”
“not the best”
Common questions
- Is penne pasta profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the penne pasta niche?
- 7 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in penne pasta?
- Top complaints mined from reviews: Hard Feel, Taste-Overall, Contamination. The return rate is 0.0%.
- What does it cost to enter the penne pasta niche?
- Listings span £0.69–£2.22; the average listing price is £1.18 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.