Penne Pasta
FailPrices span $0.69–$2.22, mostly outside the sweet spot, so Penne Pasta is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £35K/yr109K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 46 sellers
Flapen Score
Penne Pasta against its category
The dotted line is the Grocery average. Past it, Penne Pasta is stronger. Inside it, weaker.
Market
The Penne Pasta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Penne Pasta 109K times last year and spent an estimated £35K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
27.5% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 27.5%
- Market size, estimated
- £35Ka year
- Top search term
- penne pasta31K searches a year
02 · Price
A sale here is worth £1.18.
Listings sell for £1.18 on average, from £0.69 to £2.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £1.18 that is £1K to £2K a year per listing.
- Average price
- £1.18under the $15 to $100 sweet spot
- Price range
- £0.69–£2.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Rice, Pasta & Pulses. It carries 542 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #195in Rice, Pasta & Pulses
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Penne Pasta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Penne 500g
- Price
- £0.72
- Rating
- 4.6/5
- Reviews
- 2,794
- Age
- 8y ago

Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack
- Price
- £1.01
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 5y ago

Morrisons Penne Pasta 1kg
- Price
- £1.40
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

by Amazon Penne 500g
- Price
- £0.69
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 2y ago

Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 1y ago
Trending
90-day click momentum
Barilla Fettuccine Medie 500g
- Price
- £0.96
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago

Barilla Linguine Authentic Italian Pasta Made with Durum Wheat Classic Long Shape Pasta - For Linguine Recipes - Single Pack of 1 x 500g
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 11y ago

Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack
- Price
- £1.01
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 5y ago

Barilla Fusilli Pasta 500g
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 1,389
- Age
- 16y ago
Newest
by launch date
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago

Morrisons Penne Pasta 1kg
- Price
- £1.40
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

Barilla Fettuccine Medie 500g
- Price
- £0.96
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 1y ago

Barilla Tortiglioni Pasta 500g Italian Tortiglioni Made with Durum Wheat Semolina Ideal for Pasta Bakes & Rich Sauces 1 Pack
- Price
- £1.04
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
2%
- Barilla49%
- Morrisons35%
- by Amazon6%
- Napolina5%
- Rummo2%
- Garofalo2%
- Open — no brand owns it (1 brand, 2%)
Search terms
Top Penne Pasta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- penne pasta31K/yr
- barilla28K/yr
- barilla pasta24K/yr
- penne16K/yr
- pasta barilla5K/yr
- pasta penne4K/yr
Reviews and returns
What reviews say buyers love and hate about Penne Pasta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's either hard or super sloppy
took a long time to soften
once cooked it turns like slush and tastes foul
they actually taste different from each others
This is extremely unhygienic
Outrageously more expensive than in Europe
was a bit pricey
Even when it texturally was ok, it still felt grainy and not great
The texture is a bit odd
Love
Just a great product always so versatile
Excellent quality
Quality pasta
Good value
Good value for money
Good value for money
Very tasty
Excellent pasta
Great tasting pasta
Easy to prepare and great value
Fabulous for recipes
easy to cook
We as a family liked these, good texture and easy to cook
Nice pasta good texture cooks well
Great texture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penne Pasta questions
Answered from the same tracked data.









