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Peelable Sweets

Fail

Prices span $1.67–$15.17, mostly outside the sweet spot, so Peelable Sweets is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£41K/yr213K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
77%top-5 click share · 6 brands · 8 sellers

Flapen Score

Peelable Sweets against its category

The dotted line is the Grocery average. Past it, Peelable Sweets is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peelable Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peelable Sweets 213K times last year and spent an estimated £41K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
2.3%
Market size, estimated
£41Ka year
Top search term
peelerz62K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £1.67 to £15.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.36 that is £836 to £2K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£1.67–£15.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£836–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 55 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
20.7%
Average rank
#14in Confectionery
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
55per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Peelable Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Amos85%
  • Premium Fetch4%
  • FIZZYBERRIES3%
  • Bobzo3%
  • Bargain Gateway2%
  • SHINE2%

Demand

Peelable Sweets search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Peelable Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peelerz62K/yr
  • peelerz gummies36K/yr
  • amos sweets14K/yr
  • amos17K/yr
  • peelable sweets22K/yr
  • peelers gummy sweets18K/yr
  • peelable gummies10K/yr
  • peelers candy5K/yr
  • peelers sweets5K/yr
  • amos peelerz6K/yr

Reviews and returns

What reviews say buyers love and hate about Peelable Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.18

Extremely expensive

Expensive crap

Extremely Overpriced

Advertised Vs Actual Product10%−0.18

not as pictured

Misleading

Not as described

Taste-Overall9%+1.71

they are very weak tasting

Unfortunately, the taste is where these fall short

so I didnt taste

Size-Overall5%−0.03

Very small

Small packets

they are a lot smaller than I expected

Blend/Ratio4%−0.08

Terrible mix, had a whole kg of 2 peelables

Not the mix I was expecting

Not equal mix

Love

Sweetness23%+0.82

Good sweets

Sweet treat for a little pick-me-up

Extremely tasty sweet bursting with flavour all the flavours are delicious

Taste-Overall21%+1.71

Great Taste

The sweets taste nice

almost creamy fruit taste

Flavor11%+0.75

I was pleased to see natural flavourings

Nice flavours

A great mix of flavours and really enjoyable

Gifting Purpose5%+0.26

gifting

Lovely little treat for my son

Great idea for birhday party gift bags

Texture/Consistency-Overall4%+0.29

The texture is satisfying

From the get-go they have a good texture

Classic gummy texture

FAQ

Common Peelable Sweets questions

Answered from the same tracked data.