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Peanuts

Maybe

Returns run at only 0.0% of orders. But products sell for $5.57 on average, outside the sweet spot, so Peanuts is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£514K/yr558K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 83 sellers

Flapen Score

Peanuts against its category

The dotted line is the Grocery average. Past it, Peanuts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanuts 558K times last year and spent an estimated £514K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
16.5%
Market size, estimated
£514Ka year
Peak month
December2.0× the quietest month
Top search term
peanuts281K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £0.63 to £35.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.57 that is £11K to £14K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£0.63–£35.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #901 within Dried Fruits, Nuts & Vegetables. It carries 936 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
86%
Out of stock, average day
0.2%
Average rank
#901in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Peanuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£103K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

83

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

8%

  • KP44%
  • by Amazon20%
  • Morrisons19%
  • KP Nuts5%
  • Leagrams2%
  • SUJASH2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Peanuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Peanuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanuts281K/yr
  • salted peanuts54K/yr
  • kp nuts44K/yr
  • peanut39K/yr
  • dry roasted peanuts45K/yr
  • kp peanuts28K/yr
  • roasted peanuts21K/yr
  • peanuts salted14K/yr
  • kp dry roasted peanuts9K/yr
  • dry roasted nuts6K/yr

Reviews and returns

What reviews say buyers love and hate about Peanuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content21%−0.07

Very salty

Way too salty

A little salty

Quality-Overall15%−0.09

poor quality bag sent out in

Not consistent quality - poor quality peanuts mixed with A grade

Poor Quality product

Size-Overall10%−0.04

Small nuts

Small

Peanuts on small side

Taste-Overall10%+0.92

Strange Taste

Don't taste will

just not to his tastes

Hard Feel5%−0.04

Too soft

Small hard nuts

Very hard

Love

Value For Money23%+2.44

Cost effective

Excellent value

Best value

Quality-Overall19%−0.09

Good quality according to well over 30 blue

Excellent product

Good quality, reliable delivery

Taste-Overall17%+0.92

Delicious peanuts

Delicious food

Great taste

Pet Friendly9%

Good enough for the birds

Bird happy

Birds love it

Salt Content6%−0.07

Not too salty

not too salty

they are not too salty

FAQ

Common Peanuts questions

Answered from the same tracked data.