peanuts
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.57 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Review moat
Good935.97avg incumbent reviews — the moat a new listing must climb
Market size
Good£514K£514K/yr · 558K searches
Price range
Good£0.63–£35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanuts is a £514K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanuts market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £446K–£557K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #901
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 31%
- Out of stock
- 0.2%
- Avg brand age
- 58 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
83
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
8%
- KP44%
- by Amazon20%
- Morrisons19%
- KP Nuts5%
- Leagrams2%
- SUJASH2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top peanuts search terms
- peanuts281K/yr
- salted peanuts54K/yr
- kp nuts44K/yr
- peanut39K/yr
- dry roasted peanuts45K/yr
- kp peanuts28K/yr
- roasted peanuts21K/yr
- peanuts salted14K/yr
- kp dry roasted peanuts9K/yr
- dry roasted nuts6K/yr
Top peanuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KP Nuts ORIGINAL SALTED Peanuts 415g Share Pack - Roasted until golden for the perfect KP taste and crunch. Source of protein and high in fibre.
KP£3.074.7★900 rev
KP Nuts DRY ROASTED Peanuts 415g Pack - Roasted until golden for the perfect KP taste and crunch. Source of protein and high in fibre.
KP£3.124.6★1,160 rev
Morrisons Salted Peanuts 450 g
Morrisons£2.044.5★388 rev
by Amazon - Roasted and Salted Peanuts 200g 1 pack
by Amazon£1.254.4★1,017 rev
by Amazon Roast and Salted Peanuts 500g
by Amazon£2.984.4★2,004 rev
Newest
by launch date
Morrisons Savers Salted Peanuts 200g
Wm Morrisons Supermarkets£0.631 rev
by Amazon - Roasted and Salted Peanuts 200g 1 pack
by Amazon£1.251,017 rev
by Amazon Roast and Salted Peanuts 500g
by Amazon£2.982,004 rev
by Amazon - Roasted and Salted Peanuts 200g 7 pack
by Amazon£6.21500 rev
Hungry Wings Peanut Kernels Wild Bird Food Seed 5L Refill Bag
Hungry Wings£9.731,931 rev
Trending
90-day click momentumMorrisons Savers Salted Peanuts 200g
Wm Morrisons Supermarkets£0.633.0★
Sujash Red Peanuts Raw Red Skin Peanuts Premium Quality Crunchy Snack High Protein Peanuts (1 Kg)
SUJASH£10.374.7★
KP Nuts HONEY ROAST Peanuts 225g Pack - Roasted until golden for the perfect KP taste and crunch. Source of protein and high in fibre.
KP Nuts£2.074.7★
Leagrams Standard Peanuts for Wild Birds Aflatoxin Tested High-Energy Whole Peanuts for Garden Birds (5kg) Bag
Leagrams£11.214.6★
Garden Ting Peanuts Wild Bird Food Tub 5 Litre
Garden Ting£10.614.6★
What buyers say about peanuts
What buyers praise and complain about, mined from review topics.What buyers love
“Cost effective”
“Good quality according to well over 30 blue”
“Delicious peanuts”
“Good enough for the birds”
“Not too salty”
“As advertised”
“crisps”
“Nice flavour”
“these fit the bill”
“freshness”
What buyers complain about
“Very salty”
“poor quality bag sent out in”
“Small nuts”
“Strange Taste”
“Too soft”
“seeds were just dust”
“misleading advertising”
“expensive”
“the texture is bizarre”
“the main problem is they are dry, really dry”
Common questions
- Is peanuts profitable to sell on Amazon United Kingdom?
- The niche generates £514K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the peanuts niche?
- 13 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in peanuts?
- Top complaints mined from reviews: Salt Content, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for peanuts peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the peanuts niche?
- Listings span £0.63–£35.29; the average listing price is £5.57 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.