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Peanuts

Maybe

An estimated 0.0% of orders come back. But products sell for $5.57 on average, outside the sweet spot, so Peanuts is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£514K/yr558K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 83 sellers

Flapen Score

Peanuts against its category

The dotted line is the Grocery average. Past it, Peanuts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanuts 558K times last year and spent an estimated £514K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
16.5%
Market size, estimated
£514Ka year
Peak month
December2.0× the quietest month
Top search term
peanuts281K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £0.63 to £35.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.57 that is £11K to £14K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£0.63–£35.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #901 within Dried Fruits, Nuts & Vegetables. It carries 936 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
86%
Out of stock, average day
0.2%
Average rank
#901in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Peanuts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£103K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

83

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 91%

Open market

8%

  • KP44%
  • by Amazon20%
  • Morrisons19%
  • KP Nuts5%
  • Leagrams2%
  • SUJASH2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Peanuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Peanuts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peanuts281K/yr
  • salted peanuts54K/yr
  • kp nuts44K/yr
  • peanut39K/yr
  • dry roasted peanuts45K/yr
  • kp peanuts28K/yr
  • roasted peanuts21K/yr
  • peanuts salted14K/yr
  • kp dry roasted peanuts9K/yr
  • dry roasted nuts6K/yr

Reviews and returns

What reviews say buyers love and hate about Peanuts

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
21%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very salty”
A buyer, on “Salt Content”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Peanuts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data