How competitive is the Peanuts niche on Amazon United Kingdom?

13 brands and 83 sellers compete in Peanuts on Amazon United Kingdom. The top 5 Peanuts products take 55% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Peanuts?

Peanuts buyers on Amazon United Kingdom complain most about Salt Content, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Peanuts niche?

Peanuts sells for £5.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.63–£35.29. The average incumbent carries 936 reviews — the moat a new listing must climb.

Peanuts

Peanuts shows low returns (0.0%), but pricing outside the sweet spot ($5.57 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Peanuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanuts is a £514K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Peanuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.4% over the last 90 days and 16.5% of searches end in a purchase.

£514K

revenue / yr

Units sold / yr100K

Search volume / yr-3.4%558K

Conversion rate16.5%

Avg price£5.57

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 83

Top-5 product click share55%

Open market10%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Peanuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KP Nuts ORIGINAL SALTED Peanuts 415g Share Pack - Roasted until golden for the perfect KP taste and crunch. Source of protein and high in fibre.

Price: £3.07
Rating: 4.7/5
Reviews: 900
Age: 8y ago

KP Nuts DRY ROASTED Peanuts 415g Pack - Roasted until golden for the perfect KP taste and crunch. Source of protein and high in fibre.

Price: £3.12
Rating: 4.6/5
Reviews: 1,160
Age: 8y ago

Morrisons Salted Peanuts 450 g

Price: £2.04
Rating: 4.5/5
Reviews: 388
Age: 6y ago

by Amazon - Roasted and Salted Peanuts 200g 1 pack

Price: £1.25
Rating: 4.4/5
Reviews: 1,017
Age: 1y ago

by Amazon Roast and Salted Peanuts 500g

Price: £2.98
Rating: 4.4/5
Reviews: 2,004
Age: 1y ago

Newest

by launch date

Morrisons Savers Salted Peanuts 200g

Price: £0.63
Rating: 3.0/5
Reviews: 1
Age: 1mo ago

by Amazon - Roasted and Salted Peanuts 200g 1 pack

Price: £1.25
Rating: 4.4/5
Reviews: 1,017
Age: 1y ago

by Amazon Roast and Salted Peanuts 500g

Price: £2.98
Rating: 4.4/5
Reviews: 2,004
Age: 1y ago

by Amazon - Roasted and Salted Peanuts 200g 7 pack

Price: £6.21
Rating: 4.5/5
Reviews: 500
Age: 1y ago

Hungry Wings Peanut Kernels Wild Bird Food Seed 5L Refill Bag

Price: £9.73
Rating: 4.6/5
Reviews: 1,931
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

KP44%
by Amazon20%
Morrisons19%
KP Nuts5%
Leagrams2%
SUJASH2%
Open — no brand owns it (7 brands, 8%)

Peanuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume558KCVR16.5%Products29Brands13Top 5 Brands90%OOS Rate0.2%Rating4.5★Reviews936Avg BSR#901

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Peanuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

peanuts281K/yr -2.2%10.6% conv.
salted peanuts54K/yr -2.8%16.4% conv.
kp nuts44K/yr +7.4%13.3% conv.
peanut39K/yr +2.8%4.2% conv.
dry roasted peanuts45K/yr -8.5%14.2% conv.
kp peanuts28K/yr -7.4%11.2% conv.
roasted peanuts21K/yr -10.4%8.4% conv.
peanuts salted14K/yr -0.5%12.4% conv.
kp dry roasted peanuts9K/yr -25.1%17.2% conv.
dry roasted nuts6K/yr -7.8%10.4% conv.

What reviews say buyers love and hate about Peanuts

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money23%

“Cost effective”

Quality-Overall19%

“Good quality according to well over 30 blue”

Taste-Overall17%

“Delicious peanuts”

Pet Friendly9%

“Good enough for the birds”

Salt Content6%

“Not too salty”

What buyers complain about

79% of reviews

Salt Content21%

“Very salty”

Quality-Overall15%

“poor quality bag sent out in”

Size-Overall10%

“Small nuts”

Taste-Overall10%

“Strange Taste”

Hard Feel5%

“Too soft”

Common Peanuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanuts 54/100 on Amazon United Kingdom — Worth a look. The niche generates £514K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.