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57

peanut oil

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 12Conversion 82Competition 55Returns 100Price range 74Avg price 86Brand share 64Review moat 91Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great176

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.21

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.75–£49.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£95K

£95K/yr · 56K searches

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, peanut oil is a £95K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

peanut oil market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£77K–£96K
units × avg price
Conversion rate
8.8%
Avg BSR
#690
Page quality
0%
Prime
65%
Sponsored
50%
Out of stock
8.0%
Avg brand age
67 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

25%

  • Morrisons18%
  • TWO BROTHERS ORGANIC FARMS15%
  • WaNaHong14%
  • Luglio10%
  • Gramiyaa9%
  • Ktc8%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -25.8% search growth over the last 90 days.
1K750Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Top peanut oil search terms

  • peanut oil28K/yr
  • groundnut oil17K/yr
  • peanut oil cooking7K/yr
  • groundnut oil for cooking5K/yr
All search terms

Top peanut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£4K8%£8K12%£11K16%£15K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about peanut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Excellent Quality”

Value For Money16%

“Great value for money”

Oily/Greasy12%

“Good cooking oil”

Cooking Instructions7%

“GREAT FOR MOST JOBS IN THE COOKING”

Advertised Vs Actual Product5%

“Does as expected”

Smell5%

“The oil has a natural aroma, great taste, and feels fresh and authentic”

Taste-Overall4%

“Amazing taste”

Flavor4%

“it enhances the flavor of food while maintaining nutritional value”

Health Benefits-Overall2%

“It is a healthy oil”

Ease Of Use2%

“Good to use”

What buyers complain about

Value For Money29%

“Could be a bit cheaper”

Taste-Overall21%

“without the taste of leading brands when you buy them new”

Dilute/Watery14%

“Watered down”

Oily/Greasy7%

“its oil, it oil's”

Durability7%

“Ok. The pouring mechanism on the first bottle I bought broke which was a bit annoying”

Common questions

Is peanut oil profitable to sell on Amazon United Kingdom?
The niche generates £95K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the peanut oil niche?
12 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in peanut oil?
Top complaints mined from reviews: Value For Money, Taste-Overall, Dilute/Watery. The return rate is 0.1%.
When does demand for peanut oil peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the peanut oil niche?
Listings span £2.75–£49.74; the average listing price is £19.21 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.