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Peanut Oil

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.8% this quarter, so Peanut Oil is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£95K/yr56K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
52%top-5 click share · 12 brands · 27 sellers

Flapen Score

Peanut Oil against its category

The dotted line is the Grocery average. Past it, Peanut Oil is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Oil 56K times last year and spent an estimated £95K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
8.8%
Market size, estimated
£95Ka year
Peak month
January1.7× the quietest month
Top search term
peanut oil28K searches a year

02 · Price

A sale here is worth £19.21.

Listings sell for £19.21 on average, from £2.75 to £49.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.21 that is £2K to £5K a year per listing.

Average price
£19.21inside the $15 to $100 sweet spot
Price range
£2.75–£49.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #690 within Oils, Vinegars & Salad Dressings. It carries 176 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
65%
Out of stock, average day
8.0%
Average rank
#690in Oils, Vinegars & Salad Dressings
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Peanut Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

25%

  • Morrisons18%
  • TWO BROTHERS ORGANIC FARMS15%
  • WaNaHong14%
  • Luglio10%
  • Gramiyaa9%
  • Ktc8%

Demand

Peanut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Peanut Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut oil28K/yr
  • groundnut oil17K/yr
  • peanut oil cooking7K/yr
  • groundnut oil for cooking5K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%+1.08

Could be a bit cheaper

Bit more expensive than veg oil

Taste-Overall21%−0.03

without the taste of leading brands when you buy them new

No peanut taste at all

Dilute/Watery14%−0.15

Watered down

Oily/Greasy7%+0.15

its oil, it oil's

Durability7%−0.03

Ok. The pouring mechanism on the first bottle I bought broke which was a bit annoying

Love

Quality-Overall35%+1.72

Excellent Quality

Good quality oil

Good quality, high smoke point

Value For Money16%+1.08

Great value for money

Good price

worth it

Oily/Greasy12%+0.15

Good cooking oil

Great delivery and great oil exactly what I asked for

But no issues with the oil

Cooking Instructions7%+0.80

GREAT FOR MOST JOBS IN THE COOKING

it's really good for cooking meat amke it tender

served the purpose for home cooking

Advertised Vs Actual Product5%−0.05

Does as expected

Just the same as from supermarket, long data

Exact product purchase

FAQ

Common Peanut Oil questions

Answered from the same tracked data.