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Peanut Butter Pretzels

Fail

Shoppers spend only $37K a year here, so Peanut Butter Pretzels is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£37K/yr100K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
57%top-5 click share · 13 brands · 72 sellers

Flapen Score

Peanut Butter Pretzels against its category

The dotted line is the Grocery average. Past it, Peanut Butter Pretzels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Pretzels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter Pretzels 100K times last year and spent an estimated £37K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
2.9%
Market size, estimated
£37Ka year
Top search term
peanut butter pretzels38K searches a year

02 · Price

A sale here is worth £12.72.

Listings sell for £12.72 on average, from £2.59 to £38.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.72 that is £0 to £1K a year per listing.

Average price
£12.72under the $15 to $100 sweet spot
Price range
£2.59–£38.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #96 within Jams, Honey & Spreads. It carries 1,077 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
82%
Out of stock, average day
21.9%
Average rank
#96in Jams, Honey & Spreads
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Peanut Butter Pretzels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

72

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

13%

  • Reese's56%
  • Quinn13%
  • Berrymans5%
  • Snyder's of Hanover5%
  • Dolci Di Lechlade5%
  • Huligan3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Peanut Butter Pretzels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7× · 10 of 12 months tracked

Search terms

Top Peanut Butter Pretzels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut butter pretzels38K/yr
  • reeses pieces48K/yr
  • peanut butter filled pretzels4K/yr
  • kirkland peanut butter pretzels6K/yr
  • reeces pieces4K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Pretzels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.14

Bit expensive

Hugely overpriced

Complete waste of money

Taste-Overall15%+1.19

Horrible tasting treat

Its 99% peanuts with hardly any toffee at all so hardly any taste either

Taste horrible

Size-Overall9%−0.05

Tiny jar conned again dont be caught out

Big box

cramped into the space

Hard Feel8%−0.02

Very hard

Its very hard in texture as well

very very hard

Quality-Overall5%−0.06

Very poor quality very little caramel so its just dry nut clusters at best

Just sugary and very very hard, quality wasnt great

Love

Taste-Overall39%+1.19

Delicious treats

Absolutely delicious

Great tasty snack

Gifting Purpose11%+1.65

Gift

Lovely gift

definitely worth gifting

Sweetness10%+0.20

so sweet

Nice mix of sweet

Lovely sweets Great seller

Quality-Overall9%−0.06

Nice variety

its improved massively compared to the pictures Ive seen on the reviews

Great quality

Crispiness7%+0.25

Crunch crunch

Nice crunchy pretzels

Crunchy nutty scrumptiousness

FAQ

Common Peanut Butter Pretzels questions

Answered from the same tracked data.