How competitive is the Peanut Butter Pretzels niche on Amazon United Kingdom?

13 brands and 72 sellers compete in Peanut Butter Pretzels on Amazon United Kingdom. The top 5 Peanut Butter Pretzels products take 57% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Peanut Butter Pretzels niche?

Peanut Butter Pretzels sells for £12.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.59–£38.23. The average incumbent carries 1,077 reviews — the moat a new listing must climb.

Peanut Butter Pretzels

a small market ($37K/yr) — Peanut Butter Pretzels doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Peanut Butter Pretzels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter Pretzels is a £37K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.

Peanut Butter Pretzels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 2.9% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr5K

Search volume / yr-26.3%100K

Conversion rate2.9%

Avg price£12.72

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 72

Top-5 product click share57%

Open market17%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Top Peanut Butter Pretzels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company

Price: £19.72
Rating: 4.4/5
Reviews: 6,311
Age: 1y ago

Quinn Popcorn Pretzel Nuggets Creamy Peanut Butter Filled 7 Ounce (198 g)

Price: £8.75
Rating: 4.0/5
Reviews: 3,623
Age: 4y ago

Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10

Price: £15.82
Rating: 4.5/5
Reviews: 95
Age: 3y ago

Reeses Pieces Peanut Butter Theatre Box 113g .

Price: £4.86
Rating: 4.7/5
Reviews: 1,047
Age: 15y ago

Reeses Pieces Peanut Butter in a Crunchy Shell 185g

Price: £3.30
Rating: 5.0/5
Reviews: 2
Age: 2y ago

Newest

by launch date

American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade

Price: £16.15
Rating: 4.8/5
Reviews: 12
Age: 6mo ago

Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates

Price: £19.15
Rating: 4.5/5
Reviews: 630
Age: 8mo ago

Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)

Price: £13.84
Rating: 4.6/5
Reviews: 1,138
Age: 9mo ago

Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company

Price: £19.72
Rating: 4.4/5
Reviews: 6,311
Age: 1y ago

Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 4 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack

Price: £6.20
Rating: 4.1/5
Reviews: 79
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

13%

Reese's56%
Quinn13%
Berrymans5%
Snyder's of Hanover5%
Dolci Di Lechlade5%
Huligan3%
Open — no brand owns it (7 brands, 13%)

Peanut Butter Pretzels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR2.9%Products22Brands13Top 5 Brands83%OOS Rate21.9%Rating4.4★Reviews1,077Avg BSR#96

Top Peanut Butter Pretzels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

peanut butter pretzels38K/yr -14.4%2.0% conv.
reeses pieces48K/yr -36.6%3.2% conv.
peanut butter filled pretzels4K/yr -12.9%3.1% conv.
kirkland peanut butter pretzels6K/yr -32.7%0.5% conv.
reeces pieces4K/yr -37.7%6.2% conv.

What reviews say buyers love and hate about Peanut Butter Pretzels

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall39%

“Delicious treats”

Gifting Purpose11%

“Gift”

Sweetness10%

“so sweet”

Quality-Overall9%

“Nice variety”

Crispiness7%

“Crunch crunch”

What buyers complain about

79% of reviews

Value For Money24%

“Bit expensive”

Taste-Overall15%

“Horrible tasting treat”

Size-Overall9%

“Tiny jar conned again dont be caught out”

Hard Feel8%

“Very hard”

Quality-Overall5%

“Very poor quality very little caramel so its just dry nut clusters at best”

Common Peanut Butter Pretzels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter Pretzels 43/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.

Peanut Butter Pretzels buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.