peanut butter pretzels
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good£2.59–£38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,076.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 100K searches
According to Flapen's Amazon United Kingdom niche tracking, peanut butter pretzels is a £37K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter pretzels market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 21.9%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
72
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
13%
- Reese's56%
- Quinn13%
- Berrymans5%
- Snyder's of Hanover5%
- Dolci Di Lechlade5%
- Huligan3%
- Open — no brand owns it (7 brands, 13%)
Demand
Weekly Amazon search volume, last 42 weeks — -26.3% search growth over the last 90 days.Top peanut butter pretzels search terms
- peanut butter pretzels38K/yr
- reeses pieces48K/yr
- peanut butter filled pretzels4K/yr
- kirkland peanut butter pretzels6K/yr
- reeces pieces4K/yr
Top peanut butter pretzels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
Reese's£19.724.4★6,311 rev
Quinn Popcorn Pretzel Nuggets Creamy Peanut Butter Filled 7 Ounce (198 g)
Quinn£8.754.0★3,623 rev
Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10
Reese's£15.824.5★95 rev
Reeses Pieces Peanut Butter Theatre Box 113g .
Reese's£4.864.7★1,047 rev
Reeses Pieces Peanut Butter in a Crunchy Shell 185g
Reese's£3.305.0★2 rev
Newest
by launch date
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.1512 rev
Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
BENERRY£19.15630 rev
Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
Reese's£13.841,138 rev
Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
Reese's£19.726,311 rev
Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 4 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack
Huligan£6.2079 rev
Trending
90-day click momentumReeses Pieces Peanut Butter in a Crunchy Shell 185g
Reese's£3.305.0★
Ritz Bits Peanut Butter 3oz (85g)
NABISCO£6.523.2★
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.154.8★
Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
Reese's£19.724.4★
Snyders Pretzel Pieces Peanut Butter Filled 8 x 142g
Broadway candy£38.230.0★
What buyers say about peanut butter pretzels
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious treats”
“Gift”
“so sweet”
“Nice variety”
“Crunch crunch”
“Good price”
“full of flavour”
“We ate these so quick”
“they are soft”
“the sourdough really gives it an edge”
What buyers complain about
“Bit expensive”
“Horrible tasting treat”
“Tiny jar conned again dont be caught out”
“Very hard”
“Very poor quality very little caramel so its just dry nut clusters at best”
“abit powdery”
“the pretzels are salty”
“Not enough peanut butter and over sweet”
“it was definitely infused with peanut butter”
“this time no whole brittle pieces just a jar of crushed brittle or the bottom of the barrel cast offs”
Common questions
- Is peanut butter pretzels profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the peanut butter pretzels niche?
- 13 brands and 72 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in peanut butter pretzels?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the peanut butter pretzels niche?
- Listings span £2.59–£38.23; the average listing price is £12.72 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.