peanut butter m&ms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£27.18avg listing price — sweet spot $15–$100
Review moat
Great392.33avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.45–£113.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 71K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, peanut butter m&ms is a £73K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter m&ms market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £68K–£82K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,743
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 8%
- Out of stock
- 34.8%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- M&M's58%
- Mars30%
- Generic13%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 14 weeks — -3.0% search growth over the last 90 days.Top peanut butter m&ms search terms
- peanut butter m&ms62K/yr
- m&ms peanut butter5K/yr
- m&m peanut butter5K/yr
Top peanut butter m&ms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
M&Ms Peanut Butter Grab & Go Chocolate Candies - 5oz /141.8g
Mars£9.913.8★79 rev
M&Ms Peanut Butter Candy 46.2 g
M&M's£5.454.3★1,189 rev
M&MS Peanut Butter - Peanut Butter Chocolate Candy USA 55 oz - 1.559 kg
M&M's£42.434.5★1,995 rev
M&M Peanut Butter Peg Pack 144g
M&M's£8.874.6★506 rev
M&M Peanut Butter Minis 8.6oz (243.8g)
Generic£15.940.0★0 rev
Newest
by launch date
M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag
M&M's£15.73224 rev
M&Ms Peanut Butter and Jelly Sharing Candy Bag - 8.6 oz (243g)
M&M's£15.5654 rev
M&M Peanut Butter Minis 8.6oz (243.8g)
Generic£15.940 rev
M&M Peanut Butter Mega 8.6oz (243.8g)
Generic£15.930 rev
M&M Peanut Butter 9oz (255.2g)
Generic£15.725 rev
Trending
90-day click momentumM&M Peanut Butter Minis 8.6oz (243.8g)
Generic£15.940.0★
M and Ms Mars American Peanut Butter Candy (Pack of 24)
M&M's£49.424.6★
M&M Peanut Butter Peg Pack 144g
M&M's£8.874.6★
M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag
M&M's£15.734.8★
M&Ms Peanut Butter Large 144g Peg Bag x3
M&M's£17.184.5★
What buyers say about peanut butter m&ms
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes ok”
“I love peanut butter m&ms the flavor they do hands down”
“Excellent value for money”
“Excellent product”
“However they are very very very yummy”
What buyers complain about
“Why are these delicious sweets so darn expensive”
“Sizing is not correct”
“Bag is not the size advertised”
Top return reasons
Common questions
- Is peanut butter m&ms profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the peanut butter m&ms niche?
- 3 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in peanut butter m&ms?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the peanut butter m&ms niche?
- Listings span £5.45–£113.99; the average listing price is £27.18 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.