How competitive is the Peanut Butter M&ms niche on Amazon United Kingdom?

3 brands and 15 sellers compete in Peanut Butter M&ms on Amazon United Kingdom. The top 5 Peanut Butter M&ms products take 78% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Peanut Butter M&ms niche?

Peanut Butter M&ms sells for £27.18 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.45–£113.99. The average incumbent carries 392 reviews — the moat a new listing must climb.

Peanut Butter M&ms

brand-locked demand (top 5 brands take 100% of clicks) — Peanut Butter M&ms doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

This niche Category average

Is Peanut Butter M&ms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter M&ms is a £73K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Peanut Butter M&ms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 3.8% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr3K

Search volume / yr-3.0%71K

Conversion rate3.8%

Avg price£27.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 15

Top-5 product click share78%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Top Peanut Butter M&ms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

M&Ms Peanut Butter Grab & Go Chocolate Candies - 5oz /141.8g

Price: £9.91
Rating: 3.8/5
Reviews: 79
Age: 9y ago

M&Ms Peanut Butter Candy 46.2 g

Price: £5.45
Rating: 4.3/5
Reviews: 1,189
Age: 15y ago

M&MS Peanut Butter - Peanut Butter Chocolate Candy USA 55 oz - 1.559 kg

Price: £42.43
Rating: 4.5/5
Reviews: 1,995
Age: 7y ago

M&M Peanut Butter Peg Pack 144g

Price: £8.87
Rating: 4.6/5
Reviews: 506
Age: 15y ago

M&M Peanut Butter Minis 8.6oz (243.8g)

Price: £15.94
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Newest

by launch date

M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag

Price: £15.73
Rating: 4.8/5
Reviews: 224
Age: 4mo ago

M&Ms Peanut Butter and Jelly Sharing Candy Bag - 8.6 oz (243g)

Price: £15.56
Rating: 3.9/5
Reviews: 54
Age: 1y ago

M&M Peanut Butter Minis 8.6oz (243.8g)

Price: £15.94
Rating: 0.0/5
Reviews: 0
Age: 1y ago

M&M Peanut Butter Mega 8.6oz (243.8g)

Price: £15.93
Rating: 0.0/5
Reviews: 0
Age: 1y ago

M&M Peanut Butter 9oz (255.2g)

Price: £15.72
Rating: 4.0/5
Reviews: 5
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

M&M's58%
Mars30%
Generic13%
Open — no brand owns it (0%)

Peanut Butter M&ms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR3.8%Products12Brands3Top 5 Brands100%OOS Rate34.8%Rating4.3★Reviews392Avg BSR#1,743

Top Peanut Butter M&ms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

peanut butter m&ms62K/yr -3.0%3.5% conv.
m&ms peanut butter5K/yr +9.3%3.6% conv.
m&m peanut butter5K/yr -13.3%3.0% conv.

What reviews say buyers love and hate about Peanut Butter M&ms

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall33%

“Tastes ok”

Flavor13%

“I love peanut butter m&ms the flavor they do hands down”

Value For Money13%

“Excellent value for money”

Quality-Overall13%

“Excellent product”

Sweetness8%

“However they are very very very yummy”

What buyers complain about

77% of reviews

Value For Money47%

“Why are these delicious sweets so darn expensive”

Size-Overall20%

“Sizing is not correct”

Advertised Vs Actual Product10%

“Bag is not the size advertised”

Peanut Butter M&ms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Peanut Butter M&ms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter M&ms 44/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.

Peanut Butter M&ms buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.