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Peanut Butter M&ms

Fail

The top 5 brands take 100% of clicks, so Peanut Butter M&ms is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£73K/yr71K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
78%top-5 click share · 3 brands · 15 sellers

Flapen Score

Peanut Butter M&ms against its category

The dotted line is the Grocery average. Past it, Peanut Butter M&ms is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter M&ms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter M&ms 71K times last year and spent an estimated £73K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.8%
Market size, estimated
£73Ka year
Top search term
peanut butter m&ms62K searches a year

02 · Price

A sale here is worth £27.18.

Listings sell for £27.18 on average, from £5.45 to £113.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.18 that is £3K to £7K a year per listing.

Average price
£27.18inside the $15 to $100 sweet spot
Price range
£5.45–£113.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #1,743 within Jams, Honey & Spreads. It carries 392 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
83%
Out of stock, average day
34.8%
Average rank
#1,743in Jams, Honey & Spreads
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peanut Butter M&ms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • M&M's58%
  • Mars30%
  • Generic13%
  • Open — no brand owns it (0%)

Demand

Peanut Butter M&ms search demand

Weekly searches over the year. Pick a range.

1K750Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Peanut Butter M&ms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut butter m&ms62K/yr
  • m&ms peanut butter5K/yr
  • m&m peanut butter5K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter M&ms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money47%−0.17

Why are these delicious sweets so darn expensive

believe these are quite expensive for their size

Not worth money

Size-Overall20%−0.13

Sizing is not correct

Advertised Vs Actual Product10%−0.06

Bag is not the size advertised

Love

Taste-Overall33%+3.18

Tastes ok

However they are very very very yummy

Flavor13%−0.06

I love peanut butter m&ms the flavor they do hands down

Value For Money13%−0.17

Excellent value for money

Quality-Overall13%+1.04

Excellent product

Sweetness8%+0.68

However they are very very very yummy

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

Sizing is not correct

FAQ

Common Peanut Butter M&ms questions

Answered from the same tracked data.