Peanut Butter M&ms
FailThe top 5 brands take 100% of clicks, so Peanut Butter M&ms is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £73K/yr71K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 15 sellers
Flapen Score
Peanut Butter M&ms against its category
The dotted line is the Grocery average. Past it, Peanut Butter M&ms is stronger. Inside it, weaker.
Market
The Peanut Butter M&ms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peanut Butter M&ms 71K times last year and spent an estimated £73K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £73Ka year
- Top search term
- peanut butter m&ms62K searches a year
02 · Price
A sale here is worth £27.18.
Listings sell for £27.18 on average, from £5.45 to £113.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.18 that is £3K to £7K a year per listing.
- Average price
- £27.18inside the $15 to $100 sweet spot
- Price range
- £5.45–£113.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #1,743 within Jams, Honey & Spreads. It carries 392 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 83%
- Out of stock, average day
- 34.8%
- Average rank
- #1,743in Jams, Honey & Spreads
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 392per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Peanut Butter M&ms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M&Ms Peanut Butter Grab & Go Chocolate Candies - 5oz /141.8g
- Price
- £9.91
- Rating
- 3.8/5
- Reviews
- 79
- Age
- 9y ago

M&Ms Peanut Butter Candy 46.2 g
- Price
- £5.45
- Rating
- 4.3/5
- Reviews
- 1,189
- Age
- 15y ago

M&MS Peanut Butter - Peanut Butter Chocolate Candy USA 55 oz - 1.559 kg
- Price
- £42.43
- Rating
- 4.5/5
- Reviews
- 1,995
- Age
- 7y ago

M&M Peanut Butter Peg Pack 144g
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 15y ago

M&M Peanut Butter Minis 8.6oz (243.8g)
- Price
- £15.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
M&M Peanut Butter Minis 8.6oz (243.8g)
- Price
- £15.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

M and Ms Mars American Peanut Butter Candy (Pack of 24)
- Price
- £49.42
- Rating
- 4.6/5
- Reviews
- 576
- Age
- 15y ago

M&M Peanut Butter Peg Pack 144g
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 15y ago

M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag
- Price
- £15.73
- Rating
- 4.8/5
- Reviews
- 224
- Age
- 4mo ago

M&Ms Peanut Butter Large 144g Peg Bag x3
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 12y ago
Newest
by launch date
M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag
- Price
- £15.73
- Rating
- 4.8/5
- Reviews
- 224
- Age
- 4mo ago

M&Ms Peanut Butter and Jelly Sharing Candy Bag - 8.6 oz (243g)
- Price
- £15.56
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago

M&M Peanut Butter Minis 8.6oz (243.8g)
- Price
- £15.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

M&M Peanut Butter Mega 8.6oz (243.8g)
- Price
- £15.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

M&M Peanut Butter 9oz (255.2g)
- Price
- £15.72
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- M&M's58%
- Mars30%
- Generic13%
- Open — no brand owns it (0%)
Demand
Peanut Butter M&ms search demand
Weekly searches over the year. Pick a range.
Search terms
Top Peanut Butter M&ms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peanut butter m&ms62K/yr
- m&ms peanut butter5K/yr
- m&m peanut butter5K/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter M&ms
We read the reviews and the return reasons for every product selling here.
“Why are these delicious sweets so darn expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter M&ms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









